Laid back. Classic cool. Retro revival. It’s the vintage California lifestyle that makes G by GUESS fashion for the next generation. As the latest brand from denim pioneer GUESS, G by GUESS was created for young, hip and trendy men and women with an eye for the freshest looks and hottest styles. Award-winning retail concepts celebrate the best of fashion and design, while the online store offers the very latest products with destination pages that always let you know what’s next in your world.