THE RIDE is the hit interactive entertainment experience that has taken New York City by storm! Described by The Today Show as "The hottest new way to see New York," on THE RIDE you’ve got front row seats as the streets of New York become a stage. Famous city landmarks are a backdrop to a live show with unparalleled technology, fun facts, and amazing street performances.. THE RIDE is an unforgettable New York City experience We launch from Times Square. Our box office is located at Madam Tussauds, 234 West 42nd Street, NYC. Find us on the web at www.experiencetheride.com.