This Is It

This Is It

418 E Wells St (btwn N. Jefferson St. & N. Milwaukee St.), Milwaukee, WI 53202, United States
Hours:
Open until 2:00 AM (Show more)
  • Mon–Thu, Sun
    • 3:00 PM–2:00 AM
  • Fri–Sat
    • 3:00 PM–2:30 AM
Price:
$ $ $ $
Menus:
Happy Hour
Credit Cards:
Yes (incl. Discover & Visa)
Wi-Fi:
Free
Outdoor Seating:
No

We are the longest established currently operating gay bar in Milwaukee! Est. 1968

8.2/10

Based on 124 votes

People like this place

Total Visitors
1862
Total Visits
16994
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From This Is It

Special

Welcome to This is It! Thanks for checking in! Show this to your bartender and get 2.4.1 on your first drink tonight!

Valid anytime during normal hours of operation. Not combinable with different 2.4.1 deals, 3.4.1 deals, "Progressive Tuesday" tokens, or other coupons. No cash value. Non-transferable.

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37 tips. Filter by taste:

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  • juke box in town
  • gay bars
  • happy hour
  • karaoke
  • boozy drinks
  • hidden gem
  • good for singles
  • cocktails
  • vintage furniture
  • trendy
  • casual
  • vodka
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  • Kelton H.

    Best juke box in town!

    Kelton Hatton · December 21, 2010
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  • Dominic S.

    Hidden gem. Heavy pour. Read more

    Dominic Sardina · August 10, 2011
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  • Neal M.

    take care of the bar and the bar will take care of you!

    Neal Michals · January 8, 2011
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  • Devin N.

    One of the best gay Bars in the greater Milwaukee Area. Inexpensive drinks, Friendly people, and the best juke box in town.

    Devin Nee · January 31, 2013
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  • Eric N.

    You can finally leave a tip on credit card tabs

    Eric Nutting · October 10, 2012
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  • Nick B.

    Hands down, one of the best gay bars in Milwaukee!

    Nick Brennan · January 22, 2013
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  • Matt A.

    This Is It is the only midwestern bar rated five star 'Hurricane Proof'. Come in to seek shelter from Sandy!

    Matt A · October 30, 2012
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  • George S.

    2.4.1 shots after 10pm, every night!

    George Schneider · February 2, 2012
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  • George S.

    Monday night means rail price on all flavored vodkas!

    George Schneider · February 2, 2012
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  • christian r.

    Strong drinks cheap price awesome bartenders and really good music selection....if u like chill and little to none drama this is it!

    christian rice · April 7, 2011
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  • Shawn F.

    $3 long island ice tea's are great

    Shawn Farris · June 23, 2011
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  • Richard H.

    East Town's best watering hole! Where drinks are served with a twist of licentious Joi de Vivre, and "Life is beautiful. The patrons are beautiful. Even the jukebox is beautiful!"

    Richard Hawkins · January 25, 2014
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  • Brion C.

    $1.75 beer why would I pay $5 at JIP

    Brion Collins · June 4, 2010
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  • This Is It

    Welcome to This is It! Thanks for checking in! Show this to your bartender and get 2.4.1 on your first drink tonight!

    This Is It · June 12, 2014
    Save
  • Marvin Z.

    Here with my cousin Gregg and his partner Eddie after a long day because of a funeral having a couple of drinks

    Marvin Zingler · February 20, 2014
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  • John T.

    North woods bar meets gay life....Love it! George never forgets a name.

    John Thiel · March 26, 2013
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  • Peter S.

    A must for gay His/herstorians on MKE's LGBT scene plus a block or from Elsa'a and Taylors!

    Peter Starck · January 10, 2013
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  • Kevin P.

    The oldest and one of the most interesting gay bars in Milwaukee. Vintage furniture and always good service with a smile!

    Kevin Peltonen · November 9, 2012
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  • Mark S.

    Merkin Monday's at rail prices

    Mark S · June 25, 2013
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  • William U.

    Say hi to Jed. He's awesome.

    William Utke · April 26, 2013
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  • Kytrel M.

    Awesome customer service! Great peoples :-)

    Kytrel Malke · July 19, 2012
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  • Black B.

    Oldest gay bar, stop in and appreciate where we were and are.

    Black Bird · October 25, 2011
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  • Peter N.

    Been coming here since the 70s. Really great place. Friendly staff. There's nothing to dislike

    Peter Noto · November 9, 2014
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  • John T.

    Simply stated... Up north woods meets gay people!

    John Thiel · March 31, 2014
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  • Jeff T.

    Great place to be at midnight to ring in your birtday.

    Jeff Trowbridge · March 1, 2014
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  • Ricardo D.

    Go Monday nights for karaoke. The singers are ridiculous.

    Ricardo Davila · December 10, 2013
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  • Peter B.

    20 kinds of flavored vodka. And Stoli double talls are $5

    Peter Burgelis · October 29, 2013
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  • Joe S.

    The bathroom makes some crazy ass noises

    Joe Sell · September 29, 2013
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  • Andrew S.

    Great environment cheap drinks and plenty of fun :-)

    Andrew Sawyer · October 20, 2014
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  • Jeff T.

    Come gind your lucky charms

    Jeff Trowbridge · February 25, 2014
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  • Bo W.

    Tiffany lounge ... O wait, it's plexiglass

    Bo Wesley · January 30, 2014
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  • Zack H.

    Wonderful establishment. George is the best. One of my favorite MKE bars.

    Zack Henderson · December 11, 2013
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  • Jeffrey K.

    Always a great time with your bartenders and plenty of strong ass cocktails.

    Jeffrey Kennedy · July 4, 2013
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  • Kevin B.

    Would never go here again. Sad they only serve only those they want to. Hated it.

    Kevin Burke · May 25, 2013
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  • Jeff T.

    Goerge is back yes!!!!!

    Jeff Trowbridge · May 4, 2013
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  • Jeff T.

    Great prices and rupaul's drag race.

    Jeff Trowbridge · April 30, 2013
    Save
  • Jeff T.

    Great bar with happy hour you can't beet

    Jeff Trowbridge · April 22, 2013
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