Apple SoHo

Electronics Store and Other Repair Shop
SoHo, New York
  • Nicole P.
    "free new iPhone!"(22 Tips)
    Justin P.
    "If you have a Genius Bar appointment, head straight upstairs."(6 Tips)
    Henrique S.
    "Free wifi, free charging, very spacious and friendly people"(13 Tips)
    Dinesh P.
    "... stores and making good service look great. ...."(12 Tips)
293 Tips and reviews
  • iphone
  • genius bar appointment
  • free Wifi
  • comfortable
  • TVs
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  • Recent
  • Jack S.
    Jack SJanuary 25, 2015
    really fun and entertaining and it's fun to spend 1 hour there without getting bored, and it's really cool and big and has so many cases that are amazing and has many floors with cool apple products
  • Kaspars
    KasparsMarch 30, 2014
    Great store and mostly friendly and helpful staff. Bought a MacbookPro and bunch of accessories there, sadly during the process the "specialist" who was helping me with the purchase was very passive.
    Upvoted Mar 24
  • Lyte
    LyteOctober 1, 2013
    Apple SoHo store is a hidden gem in NYC for Free intimate conversations w/ Musicians, Artist, Film Makers, Designers & Media moguls. Find out here: #MercatMoments
  • Amanda T.
    Amanda TerryMay 16, 2011
    If you need repairs, set up an appt online before you go otherwise, you'll likely have to go and come back. Also, lots of cool workshops/exhibits going on all of the time related to Apple technology. Read more
  • Nicole P.
    Nicole PapasergiouSeptember 18, 2013
    Had to wait about 30 min past my appointment time but it was all worth it when they handed me a free new iPhone! Great customer service once you get someone to help you
  • B Z.
    B ZeidsMay 6, 2014
    Been here 5+ times
    Tuesday midday is the time to come! The store is almost empty, employees aren't stressed out and are in a good mood to gush over apple products with me & provide solid advice 👍
  • Ignacio T.
    Ignacio TorresSeptember 24, 2011
    This Apple Store is just awesome! I think it is the best Apple Store in NYC. Everyone wants to help you and they're very friendly. Much better than the 5th avenue store!
  • Celebrity HotSpots
    Celebrity HotSpotsJuly 24, 2014
    With press conferences and meet & greets with various entertainers, this location with over 200 celeb sightings has hosted celebrities such as Emma Roberts, America Ferrera and Shailene Woodley. Read more
  • WarNP A.
    WarNP AndrewTDecember 8, 2015
    All my Apple Store visits so far have been universally the same. The employees are always helpful, I'm typically in and out in a swift manner and their alway stocked on what I need #AppleStoreApp
  • Peter W.
    Peter WuJuly 21, 2012
    Been here 25+ times
    The glass sides of the staircase are seamless giant 30-ft long panes of glass cut into a zig-zag pattern. Two of the largest solid panes of glass in the world.
  • Stephen W.
    Stephen WeberSeptember 5, 2011
    It may not have the iconic giant glass in front, but the Apple Store SoHo is a beautiful, unique store. It is also normally a lot less crowded than the other stores in the city.
  • CRUZiiiE
    CRUZiiiEOctober 13, 2015
    If you need to fix it, ask questions or learn more about any of your devices... Just get here! So knowledgable and helpful.
  • Lizzy S.
    Lizzy SaxeJuly 4, 2016
    Gabe at the Genius Bar has a great handshake, was really helpful, and was able to get me a discount on my replacement phone. Great experience overall.
  • Sankofa T.
    Sankofa TafariJanuary 14, 2015
    Been here 5+ times
    Meet The Filmmaker: Larry Flick interviews George Lopez about his new film Spare Parts which Is based on a true story. #applestoresoho #sparepartsmovie #soho #georgelopez #spareparts #true #truestory
  • Ryan B.
    Ryan BrightSeptember 5, 2015
    Been here 5+ times
    You won't find any Lenovo netbooks here. Stays busy as most places around Prince but a better option than the large and insanely crowded 5th Ave location. My preferred.
  • Jeremy P.
    Jeremy PickettSeptember 23, 2012
    Pro tip - if you are looking for a public restroom in SoHo, this is the place. Nice, clean restrooms in the back of first floor.
  • Ray L.
    Ray LinAugust 9, 2013
    Been here 5+ times
    One of the overlooked gems of free things to do in NYC — check out their events page for live band performances, actor panels and Q&As. Read more
  • The Spark Group
    The Spark GroupFebruary 7, 2011
    Been here 5+ times
    Free wi-fi and a great auditorium. Sit in on one of the many classes hosted here (check website for class schedules) or work on your own stuff.
  • John P.
    John P.February 1, 2011
    It may look busy, but everyone's just checking their email. If you need to go in and out, grab what you need and find an agent, they can check you out from anywhere in the store.
  • Kmart Fashion
    Kmart FashionDecember 2, 2011
    Avoid peak times like during lunch or immediately after work. The Apple store always has excellent service, but if you want to browse, beat the crowds.
  • Brian C.
    Brian ChaseApril 14, 2014
    Make sure to schedule your Genius appointments online before arriving. If you walk in without one you'll be waiting awhile.
  • Jeff R.
    Jeff ROctober 23, 2012
    Sometimes I enter quite stoned and its as if they are all robots just repeating the same gargle over and over, I get ideas of just running threw holding some sort of spray paint color just dancing
  • Alicia
    AliciaAugust 14, 2014
    If you're iPhone is less than a year old and your earbuds stop working, go to the Genius Bar and they'll give a new pair for free since it's under warranty for one year.
  • Devonta
    DevontaSeptember 20, 2015
    The Genius Bar here is fast and efficient. They swapped my phone out with ease. Thank you Apple
  • Jaunted
    JauntedMay 2, 2010
    As the only Apple store with an auditorium, it's the perfect Soho spot for sitting in a comfy chair and checking your email. Also, many Soho-dwelling celebs can be spotted here.
  • H&M
    H&MSeptember 6, 2012
    Need a ride for FNO? Head over to our store on 558 Broadway & (s)hop on or (s)hop off around town! Enjoy 30% off your favorite item from 6pm - 11pm & enter to win a chance to see Lana Del Rey!
  • Buick
    BuickNovember 17, 2011
    If you’re out shopping for a tech-savvy loved one check out the Wired Store in Times Square. The store is open daily from 12-7 p.m. 11/18 to 12/24. (Closed Mondays and Tuesdays)
  • Emily K.
    Emily KaneSeptember 20, 2015
    Been here 10+ times
    Free fun alert!! There are often panels, performances, and other events upstairs. Make sure to check their website ahead of time to RSVP.
  • Amanda A.
    Amanda AlampiSeptember 7, 2012
    Genius Bar is filled with rockstars - Jennifer and Sherri got me in an out so fast I still had time to enjoy my lunch break from work!
  • Aroma Espresso Bar
    Aroma Espresso BarOctober 14, 2011
    Aroma Espresso Bar is just down the street on Houston. Stop by for our amazing coffee, sandwiches and salads! Read more
  • Sandy C.
    Sandy CampbellMarch 25, 2014
    Been here 10+ times
    The fastest free Wi-Fi you'll find anywhere!
  • Lucy L.
    Lucy LisantiDecember 31, 2010
    There are restrooms for men and women on the right hand side of the auditorium. Chrome, clean and polished, just like their products!!
  • Laura C.
    Laura ClemonsSeptember 30, 2014
    The nicest most respectful staff. Even watched them eloquently handle verbally abusive customers! IMPRESSED!
  • Anna O.
    Anna OhareOctober 21, 2014
    For all non-apple stuff head upstairs! They also have events happening most evenings.
  • Andrew L.
    Andrew LamNovember 8, 2010
    It's an old converted post office unlike other glass/steel Apple stores that stick out like sore thumbs. Great place to see SoHo hipsters and wannabe-hipsters. Otherwise, just like any other store.
  • Ishmael V.
    Ishmael VasquezSeptember 24, 2014
    Been here 5+ times
    Well it's the flagship store in soho and they usually have great customer service unless it's for a new iPhone release
  • Leonardo P.
    Leonardo PortelaAugust 18, 2011
    Best place to buy Apple Products in NYC. Not for tourist like the other one store (5a Av.). Always empty and excelent staffs.
  • Konstantinos P.
    Konstantinos PsychogiosNovember 10, 2013
    A very bad retail experience. The wait is very long, not enough stools or spmewhere to sit while waiting. Getting in the wait list doesn't guarantee there will be enough inventory when it's your turn.
  • Emily K.
    Emily K.September 30, 2011
  • dr. t.
    dr. tubeAugust 15, 2015
    An Apple Store like all other Apple Store. But look up through every the glass roof and see the water tank. See the neighborhood, and it feels like a special Applestore!
  • Dexter C.
    Dexter CromleyJune 20, 2011
    They are super helpful and very nice at the soho store- best customer service I have had anyplace in a very long time!
  • (RED)
    (RED)March 14, 2011
    The (APPLE) RED Smart Cover for your iPad is here. Choose the (APPLE) RED Smart Cover and Apple gives a portion of the proceeds to help fight AIDS.
  • Alinutza V.
    Alinutza VMarch 30, 2013
    I love how fast you can buy apple products with easy pay. It feels like stealing!
  • @theMichaelShane
    @theMichaelShaneDecember 30, 2012
    The new theatre is great... Now they just need a bar and it would be perfect.
  • Nate D.
    Nate DorrOctober 23, 2014
    10am on a Thursday, but no Genius Bar wait thanks to the light rain. No help to the crowd gathered outside behind a velvet rope awaiting the iPhone 6 though.
  • aurore q.
    aurore quercyDecember 4, 2014
    They host talks with celebrities every week. Saw great discussions with Reese Witherspoon and Gabriel Garcia Bernal in less than a month .
  • Chet M.
    Chet ManciniOctober 31, 2014
    Been here 5+ times
    They often bring well known artists in to perform. Watch the calendar for shows.
  • Theo
    TheoMarch 19, 2015
    They got to me pretty quick and the associate I worked with was nice and knew what she was doing
  • Lindsay T.
    Lindsay ToussaintDecember 25, 2015
    The event space upstairs is so nice and comfortable. Staff are friendly and chill.
  • Peter R.
    Peter RoodDecember 28, 2014
    Kent at the Genius Bar was very helpful in replacing my iPhone 6 whose panel around the home button had become loose
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