Apple SoHo

Electronics Store and Other Repair Shop
SoHo, New York
  • Nicole P.
    "free new iPhone!"(22 Tips)
    Justin P.
    "If you have a Genius Bar appointment, head straight upstairs."(6 Tips)
    Henrique S.
    "Free wifi, free charging, very spacious and friendly people"(13 Tips)
    Dinesh P.
    "... stores and making good service look great. ...."(11 Tips)
333 Tips and reviews
  • iphone
  • genius bar appointment
  • free Wifi
  • comfortable
  • TVs
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  • Jack S.
    Jack SJanuary 25, 2015
    really fun and entertaining and it's fun to spend 1 hour there without getting bored, and it's really cool and big and has so many cases that are amazing and has many floors with cool apple products
  • Kaspars
    KasparsMarch 30, 2014
    Great store and mostly friendly and helpful staff. Bought a MacbookPro and bunch of accessories there, sadly during the process the "specialist" who was helping me with the purchase was very passive.
    Upvoted 4 days ago
  • Lyte
    LyteOctober 1, 2013
    Apple SoHo store is a hidden gem in NYC for Free intimate conversations w/ Musicians, Artist, Film Makers, Designers & Media moguls. Find out here: #MercatMoments
  • Amanda T.
    Amanda TerryMay 16, 2011
    If you need repairs, set up an appt online before you go otherwise, you'll likely have to go and come back. Also, lots of cool workshops/exhibits going on all of the time related to Apple technology. Read more
  • B Z.
    B ZeidsMay 6, 2014
    Been here 5+ times
    Tuesday midday is the time to come! The store is almost empty, employees aren't stressed out and are in a good mood to gush over apple products with me & provide solid advice 👍
  • Ignacio T.
    Ignacio TorresSeptember 24, 2011
    This Apple Store is just awesome! I think it is the best Apple Store in NYC. Everyone wants to help you and they're very friendly. Much better than the 5th avenue store!
  • Nicole P.
    Nicole PapasergiouSeptember 18, 2013
    Had to wait about 30 min past my appointment time but it was all worth it when they handed me a free new iPhone! Great customer service once you get someone to help you
  • Celebrity HotSpots
    Celebrity HotSpotsJuly 24, 2014
    With press conferences and meet & greets with various entertainers, this location with over 200 celeb sightings has hosted celebrities such as Emma Roberts, America Ferrera and Shailene Woodley. Read more
  • Peter W.
    Peter WuJuly 21, 2012
    Been here 25+ times
    The glass sides of the staircase are seamless giant 30-ft long panes of glass cut into a zig-zag pattern. Two of the largest solid panes of glass in the world.
  • WarNP A.
    WarNP AndrewTDecember 8, 2015
    All my Apple Store visits so far have been universally the same. The employees are always helpful, I'm typically in and out in a swift manner and their alway stocked on what I need #AppleStoreApp
  • Stephen W.
    Stephen WeberSeptember 5, 2011
    It may not have the iconic giant glass in front, but the Apple Store SoHo is a beautiful, unique store. It is also normally a lot less crowded than the other stores in the city.
  • CRUZiiiE
    CRUZiiiEOctober 13, 2015
    If you need to fix it, ask questions or learn more about any of your devices... Just get here! So knowledgable and helpful.
  • Lizzy S.
    Lizzy SaxeJuly 4, 2016
    Gabe at the Genius Bar has a great handshake, was really helpful, and was able to get me a discount on my replacement phone. Great experience overall.
  • Sankofa T.
    Sankofa TafariJanuary 14, 2015
    Been here 5+ times
    Meet The Filmmaker: Larry Flick interviews George Lopez about his new film Spare Parts which Is based on a true story. #applestoresoho #sparepartsmovie #soho #georgelopez #spareparts #true #truestory
  • Ryan B.
    Ryan BrightSeptember 5, 2015
    Been here 5+ times
    You won't find any Lenovo netbooks here. Stays busy as most places around Prince but a better option than the large and insanely crowded 5th Ave location. My preferred.
  • Ray L.
    Ray LinAugust 9, 2013
    Been here 5+ times
    One of the overlooked gems of free things to do in NYC — check out their events page for live band performances, actor panels and Q&As. Read more
  • Jeremy P.
    Jeremy PickettSeptember 23, 2012
    Pro tip - if you are looking for a public restroom in SoHo, this is the place. Nice, clean restrooms in the back of first floor.
  • The Spark Group
    The Spark GroupFebruary 7, 2011
    Been here 5+ times
    Free wi-fi and a great auditorium. Sit in on one of the many classes hosted here (check website for class schedules) or work on your own stuff.
  • John P.
    John P.February 1, 2011
    It may look busy, but everyone's just checking their email. If you need to go in and out, grab what you need and find an agent, they can check you out from anywhere in the store.
  • Kmart Fashion
    Kmart FashionDecember 2, 2011
    Avoid peak times like during lunch or immediately after work. The Apple store always has excellent service, but if you want to browse, beat the crowds.
  • Alicia
    AliciaAugust 14, 2014
    If you're iPhone is less than a year old and your earbuds stop working, go to the Genius Bar and they'll give a new pair for free since it's under warranty for one year.
  • Jeff R.
    Jeff ROctober 23, 2012
    Sometimes I enter quite stoned and its as if they are all robots just repeating the same gargle over and over, I get ideas of just running threw holding some sort of spray paint color just dancing
  • Brian C.
    Brian ChaseApril 14, 2014
    Make sure to schedule your Genius appointments online before arriving. If you walk in without one you'll be waiting awhile.
  • Jaunted
    JauntedMay 2, 2010
    As the only Apple store with an auditorium, it's the perfect Soho spot for sitting in a comfy chair and checking your email. Also, many Soho-dwelling celebs can be spotted here.
  • H&M
    H&MSeptember 6, 2012
    Need a ride for FNO? Head over to our store on 558 Broadway & (s)hop on or (s)hop off around town! Enjoy 30% off your favorite item from 6pm - 11pm & enter to win a chance to see Lana Del Rey!
  • Devonta
    DevontaSeptember 20, 2015
    The Genius Bar here is fast and efficient. They swapped my phone out with ease. Thank you Apple
  • Buick
    BuickNovember 17, 2011
    If you’re out shopping for a tech-savvy loved one check out the Wired Store in Times Square. The store is open daily from 12-7 p.m. 11/18 to 12/24. (Closed Mondays and Tuesdays)
  • Emily K.
    Emily KaneSeptember 20, 2015
    Been here 10+ times
    Free fun alert!! There are often panels, performances, and other events upstairs. Make sure to check their website ahead of time to RSVP.
  • Amanda A.
    Amanda AlampiSeptember 7, 2012
    Genius Bar is filled with rockstars - Jennifer and Sherri got me in an out so fast I still had time to enjoy my lunch break from work!
  • Aroma Espresso Bar
    Aroma Espresso BarOctober 14, 2011
    Aroma Espresso Bar is just down the street on Houston. Stop by for our amazing coffee, sandwiches and salads! Read more
  • Lucy L.
    Lucy LisantiDecember 31, 2010
    There are restrooms for men and women on the right hand side of the auditorium. Chrome, clean and polished, just like their products!!
  • Sandy C.
    Sandy CampbellMarch 25, 2014
    Been here 10+ times
    The fastest free Wi-Fi you'll find anywhere!
  • Laura C.
    Laura ClemonsSeptember 30, 2014
    The nicest most respectful staff. Even watched them eloquently handle verbally abusive customers! IMPRESSED!
  • Andrew L.
    Andrew LamNovember 8, 2010
    It's an old converted post office unlike other glass/steel Apple stores that stick out like sore thumbs. Great place to see SoHo hipsters and wannabe-hipsters. Otherwise, just like any other store.
  • Ishmael V.
    Ishmael VasquezSeptember 24, 2014
    Been here 5+ times
    Well it's the flagship store in soho and they usually have great customer service unless it's for a new iPhone release
  • Anna O.
    Anna OhareOctober 21, 2014
    For all non-apple stuff head upstairs! They also have events happening most evenings.
  • Leonardo P.
    Leonardo PortelaAugust 18, 2011
    Best place to buy Apple Products in NYC. Not for tourist like the other one store (5a Av.). Always empty and excelent staffs.
  • Konstantinos P.
    Konstantinos PsychogiosNovember 10, 2013
    A very bad retail experience. The wait is very long, not enough stools or spmewhere to sit while waiting. Getting in the wait list doesn't guarantee there will be enough inventory when it's your turn.
  • dr. t.
    dr. tubeAugust 15, 2015
    An Apple Store like all other Apple Store. But look up through every the glass roof and see the water tank. See the neighborhood, and it feels like a special Applestore!
  • Emily K.
    Emily K.September 30, 2011
  • Nate D.
    Nate DorrOctober 23, 2014
    10am on a Thursday, but no Genius Bar wait thanks to the light rain. No help to the crowd gathered outside behind a velvet rope awaiting the iPhone 6 though.
  • Dexter C.
    Dexter CromleyJune 20, 2011
    They are super helpful and very nice at the soho store- best customer service I have had anyplace in a very long time!
  • (RED)
    (RED)March 14, 2011
    The (APPLE) RED Smart Cover for your iPad is here. Choose the (APPLE) RED Smart Cover and Apple gives a portion of the proceeds to help fight AIDS.
  • Alinutza V.
    Alinutza VMarch 30, 2013
    I love how fast you can buy apple products with easy pay. It feels like stealing!
  • @theMichaelShane
    @theMichaelShaneDecember 30, 2012
    The new theatre is great... Now they just need a bar and it would be perfect.
  • Peter R.
    Peter RoodDecember 28, 2014
    Kent at the Genius Bar was very helpful in replacing my iPhone 6 whose panel around the home button had become loose
  • Chet M.
    Chet ManciniOctober 31, 2014
    Been here 5+ times
    They often bring well known artists in to perform. Watch the calendar for shows.
  • aurore q.
    aurore quercyDecember 4, 2014
    They host talks with celebrities every week. Saw great discussions with Reese Witherspoon and Gabriel Garcia Bernal in less than a month .
  • Theo
    TheoMarch 19, 2015
    They got to me pretty quick and the associate I worked with was nice and knew what she was doing
  • Christopher E.
    Christopher E. PinedaMay 12, 2011
    Been here 5+ times
    Take the opportunity of the cool informal workshops and especially the meet and greets that are always going on.
  • D V.
    D VMarch 21, 2011
    Here's a tip; when you take my name and email address and tell me to "sit and wait for my name to be called" can you MAKE SURE im signed in? ...the little things, Apple, the little things.
  • Lindsay T.
    Lindsay ToussaintDecember 25, 2015
    The event space upstairs is so nice and comfortable. Staff are friendly and chill.
  • Carlo C.
    Carlo CostanzoAugust 7, 2012
    They seem to have adopted a much stricter stance on courtesy replacements of broken phone screens. $150 - $200 now if you don't have Apple Care. I'd stick with though for $99 bucks!
  • Kelsey L.
    Kelsey LeeApril 20, 2014
    Compared with other Apple stores, the geniuses here just seem to have a better grasp on both the product and the customer.
  • Henrique S.
    Henrique SalesFebruary 12, 2016
    Free wifi, free charging, very spacious and friendly people
  • Louis M.
    Louis MattaOctober 8, 2015
    One of the most distinctive/well known Apple stores in the city. It's free talks are always great, but victim to some overcrowding.
  • Seventeen
    SeventeenDecember 2, 2010
    If you have an old iPod, bring it here to recycle it! (and while you're browsing for new gadgets, be on the lookout for cute techie boys)
    COUTUREBOYAugust 24, 2011
    Coming to the Genius Bar after 6 pm may not be the smartest move. Friendly staff. Awesome products!
  • Lucky Magazine
    Lucky MagazineMay 21, 2012
    It's been under construction for a while, but when it opens, one can only imagine the hi-tech glory that awaits. Will the toilets charge your phone? The possibilities!
  • Dinesh P.
    Dinesh PrajapatiSeptember 7, 2011
    This is the better than some of the other Apple stores and making good service look great. ....
  • Jenny U.
    Jenny UngFebruary 22, 2011
    Check the calendar foe events each week featuring actors, directors, singers and the like give free concerts or lectures, like Amos Lee tonight Live from SoHo!
  • Marta M.
    Marta MarrasSeptember 24, 2014
    really professional, fast and kind....also if crowded
  • Alexandra K.
    Alexandra KundratJanuary 8, 2013
    Make sure to make a reservation at the Genius Bar..especially at night. This store gets crazy
  • Amber M.
    Amber MarlowApril 20, 2014
    Been here 10+ times
    Use the personal set up table to set up your new device, then hand all the packaging over to be recycled.
  • Howcast
    HowcastJuly 24, 2011
    There are precious things stored on your computer! Check out this quick tip to make sure they don't disappear! Read more
  • Stephan B.
    Stephan BeckJune 10, 2014
    If you need free WLAN, try it here in SoHo
  • Ryan G.
    Ryan GeeAugust 30, 2014
    If you're going in for a MacBook, prepare for a wait and to have to talk to a genius...
  • Florian N.
    Florian NantierOctober 17, 2011
    Help : I'm looking for a flatshare ;) i'm a french studient/worker in advertising, in NY until end of Dec. Open to your plans !
  • Moose
    MooseJanuary 23, 2015
    Coming for genius appointment? Get ready to wait in line at least an hour
  • Zach K.
    Zach KelferApril 13, 2015
    Beautiful store, be prepared for long waits without an appointment
  • Teen Vogue
    Teen VogueNovember 22, 2010
    I’ve been a “Mac” for over ten years through four computers, seven ipods, and—hopefully—one upcoming iPhone and iPad. –Danielle Nussbaum, entertainment director
  • Hajeong N.
    Hajeong NohOctober 14, 2010
    SOHO has the most comfort chair among three stores in the NYC. Good to sit down and enjoy free wifi~~
  • @JuliusOCloset o.
    @JuliusOCloset on InstagramSeptember 12, 2012
    Restrooms are now located on the 1st floor, to the right of the stairs.
  • Allison
    AllisonJune 6, 2014
    Be sure to check out a Meet the Actor/Filmmaker/Artist event. So much fun!
  • Howcast
    HowcastAugust 11, 2011
    Feel like your iPod battery can't even last for one subway ride? Here's how you can extend the battery life of your iPod! Read more
  • Kenan S.
    Kenan SaatcioğluMay 14, 2013
    Briefing Room is great to charge iDevice and #free #wifi.
  • Uchendu N.
    Uchendu NwachukuOctober 14, 2012
    Been here 5+ times
    They don't have checkout counters anymore, so you have to talk to one of the specialists to ring up your purchase.
  • Justin P.
    Justin PakFebruary 29, 2016
    If you have a Genius Bar appointment, head straight upstairs.
  • Max R.
    Max ReadAugust 15, 2015
    Great place to purchase or look at Apple products and accessories
  • Caroline K.
    Caroline KDecember 29, 2015
    Very organized! They even have presentations upstairs at the store!
  • Charley T.
    Charley ToddAugust 6, 2015
    They actually have people who will come up to you and ask if you need things. Pretty much all i ever want when I'm at an Apple Store
  • Iskandar R.
    Iskandar RizalJune 20, 2010
    Been here 5+ times
    The lecture workshop's a great comfortable space to do MacBook/iPad away while listening to (possibly) useful stuff in the background!
  • Kira P.
    Kira PackApril 3, 2014
    Been here 10+ times
    Make a Genius Bar appointment! Otherwise you'll be here all day!!!! Grrrrrr
  • Lindsey K.
    Lindsey KimJanuary 16, 2015
    Check their site frequently to get updates on future guest speakers
  • Nate S.
    Nate SaeteSeptember 11, 2014
    Been here 10+ times
    Pro-tip: pre-order new iDevices online. You'll get it at your home/office the same time it arrives in stores.
  • Sandy C.
    Sandy CampbellAugust 7, 2011
    Been here 10+ times
    The wifi has gotten really slow here. They said it's because so many people are using it, but maybe they're throttling it. It used to be 20 to 30 mbs, now it's down to 2 to 3.
  • Ceren G.
    Ceren GüzelberberNovember 30, 2013
    You should see!!!techonology here👍you should buy the very cheap.
  • Dawn G.
    Dawn GagnonNovember 16, 2011
    One to one service (personal tutoring) is only $100 a year- but if you let it expire you loose it until you buy a new computer.
  • Michael G.
    Michael GreelishFebruary 17, 2011
    Free power outlets are below most seats in the theater. Brass lid flips up in pairs.
  • Shivani
    ShivaniAugust 13, 2013
    Don't accidentally say you have an appointment with a nerd at the Nerd they're called geniuses and it's a Genius Bar..
  • Theresa R.
    Walked in without making an appt and got my phone fixed in 2 hours. Good service
  • (RED)
    (RED)June 24, 2010
    Choose the (PRODUCT) RED iPod nano & Apple gives a portion of the proceeds to help fight AIDS in Africa. It costs the same as all the others!
  • Sam D.
    Sam DuboffJuly 26, 2010
    on a Monday afternoon, waited an hour to be seen at genius bar, even tho I made the appt a week earlier. so be prepared to wait and don't bother trying as a walk in.
  • Declan C.
    Declan CourtAugust 30, 2011
    Erin the manager is one of the most helpful people I've ever met. A credit to the Apple brand
  • Bev
    BevOctober 3, 2010
    Use the washrooms here if you have to pee and are in soho. Starbucks and Macy's ladies washroom lines are always long. No line up here!
  • Beni M.
    Beni MendezDecember 3, 2013
    Love APPLE. This store is just too big. Crazy busy all the time.
  • Kiboo
    KibooAugust 8, 2011
    Apple's back to school special is back with up to $200 off Macs and a $100 gift card for apps, music or videos.
  • ginny h.
    ginny hMarch 30, 2011
    Been here 5+ times
    Book your genius bar appt early (before 10 am) to avoid waiting and crowds
  • Ben G.
    Ben Gasparini3 weeks ago
    It's cool I guess. Being around all the other stores here drives me crazy so might as well just hide out here a bit.
  • Andrea C.
    Andrea CookJuly 17, 2013
    Charge up your devices here. Power outlets are under all the tables, near the legs.
  • Bruno B.
    Bruno BelleNovember 5, 2016
    Superbe boutique beaucoup moins de monde que dans l'Apple Store de la 5th Av, nous avons eu la chance de pouvoir repartir avec des Apple Watch Nike + pour toute la famille en 42mm et 38mm 😍
  • Cristian V.
    Cristian VelizMay 24, 2013
    Las mejores tiendas de es comparado con el buen nivel de atención al cliente, en Santiago de Chile, la atención es pésima comparada...lo mejor Mac Soho!!!
  • Elisa
    ElisaMay 21, 2013
    Uno de los locales de Apple al que todos concurrimos. Este se encuentra en medio del Soho. El concepto es el mismo que las tiendas de 5a Avenida u otros locales del mundo. En este a menudo hay eventos
  • Rafael L.
    Rafael LossurdoOctober 21, 2013
    Brasileiros: Recomendo muito essa Apple Store. Bem vazia e bem grande. Além de ser no SoHo, que é uma ótima opção de passeio e compras.
  • Guilherme 梅.
    Guilherme 梅田January 25, 2016
    Se for comprar alguma coisa da Apple em NY, fuja da loja da quinta avenida e va para as outras! Um pouco mais tranquilo para comprar!
  • keepinmind
    keepinmindAugust 22, 2013
    Genial el edificio que usaron para poner el local, no se lo pierdan si pasan por el Soho. Ademas hay wifi gratis.
  • Victoria
    VictoriaOctober 11, 2015
    Отличный магазин. И по сравнению с 5 авеню мало народу. 6s куплен БЕЗ ОЧЕРЕДИ на второй день продаж
  • Daiana C.
    Daiana CapassoNovember 3, 2013
    El local de 103 prince st. Esta abierto los 7 días de la semana! Excelente atención!
  • Douglas E.
    Douglas EvaristoNovember 9, 2014
    Loja bem ampla, com ótimos workshops e rápido no gênios bar...
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