Apple Store, SoHo

Electronics Store and Other Repair Shop · SoHo
103 Prince Street (at Greene St), New York, NY 10012, United States
Open until 9:00 PM (Show more)
  • Mon–Sat
    • 9:00 AM–9:00 PM
  • Sun
    • 10:00 AM–8:00 PM
Credit Cards:
Yes (incl. NFC Payments & American Express)

Visit the Apple Retail Store to shop for Mac, iPhone, iPad, iPod, and more. Sign up for free workshops or visit the Genius bar for support and answers.


Based on 1,954 votes

People like this place

  • What you need to know
    Nicole P.
    "free new iPhone!"(22 Tips)
    Nate D.
    "10am on a Thursday, but no Genius Bar wait thanks to the light rain."(23 Tips)
    Sandy C.
    "The wifi has gotten really slow here."(11 Tips)
    Marta M.
    "really professional, fast and kind....also if crowded"(6 Tips)
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319 tips and reviews.

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  • iphone
  • genius bar
  • wifi
  • comfortable
  • TVs
  • free Wifi
  • cute
  • hipster
  • books
  • intimate
  • films
  • hidden gem
  • wine
  • apples
  • tours
  • casual
  • coffee
  • sandwiches
  • staff
  • restrooms
  • Caroline K.

    Very organized! They even have presentations upstairs at the store!

    Caroline K · December 29, 2015
  • Lindsay T.

    The event space upstairs is so nice and comfortable. Staff are friendly and chill.

    Lindsay Toussaint · December 25, 2015
  • Stephen C.

    This store regularly features noteworthy speakers and events in its upstairs auditorium.

    Stephen Carlson · December 24, 2015
  • Kyle R.

    Free computer use.

    Kyle Richards · December 15, 2015
  • Andrew T.

    All my Apple Store visits so far have been universally the same. The employees are always helpful, I'm typically in and out in a swift manner and their alway stocked on what I need #AppleStoreApp

    Andrew T · December 8, 2015
  • Michael N.


    Michael Nolfo · December 6, 2015
  • Erin G.

    Less crowded than most other locations

    Erin Galvin · November 21, 2015
  • Lisa L.

    Nice staff who let you charge your phone for free!

    Lisa L · November 17, 2015
  • Alejandro B.

    One of the best!

    Alejandro Burato · November 8, 2015
  • CRUZiiiE

    If you need to fix it, ask questions or learn more about any of your devices... Just get here! So knowledgable and helpful.

    CRUZiiiE · October 13, 2015
  • Ren W.

    Crowded all day

    Ren W · October 8, 2015
  • Louis M.

    One of the most distinctive/well known Apple stores in the city. It's free talks are always great, but victim to some overcrowding.

    Louis Matta · October 8, 2015
  • MJ S.

    Boom #applewatch

    MJ Spartacus · October 1, 2015
  • Brent C.

    Get your Apple stuff in a swanky neighborhood

    Brent Caswell · September 25, 2015
  • Emily K.

    Free fun alert!! There are often panels, performances, and other events upstairs. Make sure to check their website ahead of time to RSVP.

    Emily Kane · September 20, 2015
  • Devonta

    The Genius Bar here is fast and efficient. They swapped my phone out with ease. Thank you Apple

    Devonta · September 20, 2015
  • Noah D.

    Great Events!!!

    Noah Dupes · September 7, 2015
  • Ryan B.

    You won't find any Lenovo netbooks here. Stays busy as most places around Prince but a better option than the large and insanely crowded 5th Ave location. My preferred.

    Ryan Bright · September 5, 2015
  • Jeeleighanne D.

    Swift friendly service! Don't mind the crowd.

    Jeeleighanne Duboius · August 18, 2015
  • Max R.

    Great place to purchase or look at Apple products and accessories

    Max Read · August 15, 2015
  • dr. t.

    An Apple Store like all other Apple Store. But look up through every the glass roof and see the water tank. See the neighborhood, and it feels like a special Applestore!

    dr. tube · August 15, 2015
  • Charlie A.

    Try the steak

    Charlie Ambler · August 13, 2015
  • Saif D.

    Keep a look out for the events.

    Saif Dia · August 7, 2015
  • Charley T.

    They actually have people who will come up to you and ask if you need things. Pretty much all i ever want when I'm at an Apple Store

    Charley Todd · August 6, 2015
  • Cass C.

    They don't sell Microsoft Surfaces here. 😯

    Cass C · April 30, 2015
  • Zach K.

    Beautiful store, be prepared for long waits without an appointment

    Zach Kelfer · April 13, 2015
  • Tyler R.

    what could go wrong?

    Tyler Reinhard · March 22, 2015
  • Stacy-Ann F.

    Wifi bathroom

    Stacy-Ann Fequiere · March 20, 2015
  • Theo

    They got to me pretty quick and the associate I worked with was nice and knew what she was doing

    Theo · March 19, 2015
  • Guillo ..

    It's an Apple Store

    Guillo ... · March 10, 2015
  • Alli S.

    Appointments don't make a difference here. I wasn't served until 20 minutes passed my scheduled appointment.

    Alli Smith · March 4, 2015
  • Duncan M.

    Helpful staff

    Duncan Mackay · March 3, 2015
  • Liv B.

    Long lines. Expect to wait for Genius Bar... Even if you made an appointment

    Liv B. L. · February 25, 2015
  • Marc M.

    Best kool-aid I've ever had. Sent from my iPhone.

    Marc Mayer · February 21, 2015
  • Jack S.

    really fun and entertaining and it's fun to spend 1 hour there without getting bored, and it's really cool and big and has so many cases that are amazing and has many floors with cool apple products

    Jack S · January 25, 2015
  • Moose

    Coming for genius appointment? Get ready to wait in line at least an hour

    Moose · January 23, 2015
  • J D.

    The Hub of the neighborhood

    J Diggiti · January 19, 2015
  • Lindsey K.

    Check their site frequently to get updates on future guest speakers

    Lindsey Kim · January 16, 2015
  • Sankofa T.

    Meet The Filmmaker: Larry Flick interviews George Lopez about his new film Spare Parts which Is based on a true story. #applestoresoho #sparepartsmovie #soho #georgelopez #spareparts #true #truestory

    Sankofa Tafari · January 14, 2015
  • Sankofa T.

    Meet The Actress: Olivia Munn. She plays Georgina alongside Johnny Depp in the film Mortdecai to be in theaters 23 January 2015

    Sankofa Tafari · January 14, 2015
  • Peter E.

    Remarkable atention. Want to go back.

    Peter Escardó · January 3, 2015
  • Soo Young A.

    T'was an old post office.

    Soo Young Ahn · December 29, 2014
  • Peter R.

    Kent at the Genius Bar was very helpful in replacing my iPhone 6 whose panel around the home button had become loose

    Peter Rood · December 28, 2014
  • Karyn C.

    Don't go in expecting to use the wifi here. There are so many people that my cell service worked better than the wifi.

    Karyn Chin · December 9, 2014
  • aurore q.

    They host talks with celebrities every week. Saw great discussions with Reese Witherspoon and Gabriel Garcia Bernal in less than a month .

    aurore quercy · December 4, 2014
  • Marcelo Z.

    Love it! Great place, not so full of people like 5th Av. Enjoy it!

    Marcelo Zucchi · November 10, 2014
  • J. I.

    Not as touristic as the 5th Ave one

    J. I.G. · November 4, 2014
  • Chet M.

    They often bring well known artists in to perform. Watch the calendar for shows.

    Chet Mancini · October 31, 2014
  • Lenny K.

    Great service, not too busy!

    Lenny Knecht · October 24, 2014
  • Nate D.

    10am on a Thursday, but no Genius Bar wait thanks to the light rain. No help to the crowd gathered outside behind a velvet rope awaiting the iPhone 6 though.

    Nate Dorr · October 23, 2014

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