Apple Store

Electronics Store and Mobile Phone Shop · City of Westminster
No. 1-7 The Piazza, London, Greater London, WC2E 8HA, United Kingdom
Open until 8:00 PM (Show more)
  • Mon–Sat
    • 10:00 AM–8:00 PM
  • Sun
    • Noon–6:00 PM
Credit Cards:
Yes (incl. American Express & MasterCard)

Based on 1,444 votes

People like this place

  • What you need to know
    "Perfect place to charge your iPhone 👍🇬🇧"(17 Tips)
    "Surely one of the most beautiful Apple retail stores."(9 Tips)
    Dave T.
    "The biggest Apple Store in London !!! Awesome!!!"(5 Tips)
    Gary T.
    "busy than the Regent Street branch"(6 Tips)
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240 tips and reviews.

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  • iphone
  • apple
  • gardens
  • wifi
  • store in london
  • free Wifi
  • architecture
  • spacious
  • books
  • cute
  • outdoor pools
  • stylish
  • casual
  • apples
  • cozy
  • restrooms
  • friendly staff
  • basement
  • toys
  • clean
  • Nicholas A.

    Free wifi and awesome environment

    Nicholas Allio · 13 hours ago
  • Alex B.

    This Apple Store is unique. Unique in looks, in material, in location. There are more famous Stores in the world. But this is a quiet gem.

    Alex Brooks · 1 week ago
  • Chris P.

    The best Apple Store in the world? Three floors of toys...

    Chris Phillips · 3 weeks ago
  • Enzo M.

    Here you can test new Apple devices and get some technical assistance

    Enzo Martinelli · October 28
  • Lana T.

    Love this store

    Lana Tsy · October 26
  • Abdulla A.

    Huge and the best Apple Store in the UK

    Abdulla Alteneiji · October 24
  • Oriol P.

    Perfect place if you need wifi or charge your iPhone! Love apple

    Oriol Piqué · October 12
  • Brighty

    Go early if you need help with a device but don't have a Genius appointment.

    Brighty · October 12
  • Nicki I.

    It's a pretty Apple Store. It's a shame about the staff.

    Nicki Iodice · September 29
  • Gergo M.

    Best in London !

    Gergo Mike · September 23
  • Tommy Kaivyn S.

    Can be very busy but if you find something you like try to pay using the AppStore on your iPhone that is very handy and useful

    Tommy Kaivyn S. · September 6
  • Aniya

    🍏Store it's the best!

    Aniya · August 15
  • Alex R.

    Wave your hands around intensely to get help in this store.

    Alex Richards · July 30
  • Alex R.

    Beautiful store, but is so hard to try to pay for something here.. Good luck! Wave your hands around intensely that helps.

    Alex Richards · July 30
  • Alexandre F.

    Apple Stuff...of course 🍎

  • Luiz

    These guys are fantastic! Not only were they very attentive and polite, they solved my problem (cracked display) and did not charge me because it took them a while to assist me! I am an apple fan! ❤️

    Luiz · June 25
  • Lester C.

    The best looking Apple Store in London. Free cleans public toilets in the basement

    Lester Chan · June 12
  • Magdalena M.

    Interiour is brilliant combination of modern and classic and the staff is traditionally Apply friendly;)

  • Fede G.

    Awesome store!!!

    Fede García · April 18
  • Saad Alfarraj ™

    A huge Apple store with good customer support . don't forget to buy me an IPad 😌

    Saad Alfarraj ™ · March 17
  • Stefania M.

    Love this store in particular

    Stefania Mani · March 11
  • Ann F.

    Secret toilets downstairs!

    Ann Foo · March 10
  • R B.

    The best branch ever

    R B.G. · February 27
  • Andrew w.

    Big, bright, incredible customer service.

    Andrew wood · February 15
  • Chris 

    WOW! Just WOW! The place, the people, the product...👏👏👏

    Chris  · January 30
  • Valentina C.

    Walk-in consultancy upstairs, there's always a little of queue

    Valentina Ciolino · January 26
  • Mohammed M.

    One of the best apple stores in history. You know why? Because you don't feel the claustrophobia of the usual apple stores and service is fast

    Mohammed Mohanna · December 16, 2014
  • Mike B.

    Beautiful design. Try to go when it's raining for a look from the 3rd floor window!

    Mike Bloom · December 15, 2014
  • Thimo B.

    Free WLAN 😉

    Thimo B. · December 9, 2014
  • Lewy J.

    Head upstairs if you want some quiet time using apple wifi

    Lewy Jones · December 4, 2014
  • Akın A.

    Feeling like home

    Akın Akyürük · October 26, 2014
  • Doug M.

    Best Apple Store in the UK, but usually full of tourists. The Regent Street one isn't too far away.

    Doug Morton · October 4, 2014
  • Chris H.

    Free WiFi! That's the real reason there's so many people here. They have a cool glass lift too that's very Charlie and the chocolate factory like. One of the best apple stores to visit.

    Chris Haines · September 29, 2014
  • Oliver S.

    One of the best Apple stores in London...or at least the one with the least tourists

    Oliver Shreeve · September 21, 2014
  • Seelan G.

    This is what I won't be doing as I have ordered my one online and will be getting it first thing tomorrow morning on my doorstep :) #iPhone6

    Seelan Gunaseelan · September 18, 2014
  • Nat S.

    Waiting in line to get my charger fixed....

    Nat Schooler · September 18, 2014
  • Jeremy K.

    One of the biggest, if not the biggest Apple Store in Europe. One of their flagships. Busy but has great service.

    Jeremy Krantz · September 10, 2014
  • Fedor M.

    Amazing store!

    Fedor Murashov · August 12, 2014
  • Diana N.

    Big apple store, very similar to the one in Boston, but people here are very friendly

    Diana Namuri · August 9, 2014
  • Stephan S.

    This is the biggest Apple store worldwide!

    Stephan Schmidt · August 7, 2014
  • JT

    A lovely Apple store; plenty of space and demo products.

    JT · August 7, 2014
  • Ryan R.

    Not as stunning as the Regent Street store, and despite the three levels there are no more products than the former.

    Ryan Ross · August 6, 2014
  • kristina n.

    Fantastic service, extremely accommodating.

    kristina neoushoff · April 25, 2014
  • Scar68


    Scar68 · February 9, 2014
  • Lewis L.

    Go upstairs for the Genius Bar, they're really helpful. Great service yet again!

    Lewis Lebentz · January 30, 2014
  • Jamie K.

    For Genius appointments, go in the front door, immediate left and up the spiral staircase. All 3rd party accessories are on the top floor (via stairs at the back)

    Jamie Kenyon · January 28, 2014
  • rabin m.

    Turns out the Apple store is much better than the Orange store round the corner

    rabin mukerjea · January 20, 2014
  • Jennifer Sarah Y.

    Incredibly rude staff, won't even let me inside to find my boyfriend. Their attitude is absolutely disgusting.

    Jennifer Sarah Yg. · January 7, 2014
  • David

    The elevator is breathtaking.

    David · January 6, 2014
  • Claud W.

    Book an appointment, at least 2 days in advance. However the service is great! -

    Claud Williams · January 4, 2014

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