Cosmetics Shop and Salon / Barbershop
SoHo, New York
  • The experts at Time Out New York and Men's Health Mag recommend this place
    • Time Out New York
    • Men's Health Mag
  • Mullica Z.
    "I love that you can make your own Birchbox."(6 Tips)
    Jen F.
    "BYOB! Nice samples to choose from."(5 Tips)
    Maria P.
    "I guess it works for people who don’t have access to awesome makeup."(3 Tips)
    Kathleen L.
    "... here is extremely knowledgable and willing to go the extra mile to help..."(3 Tips)
41 Tips and reviews
  • own birchbox
  • BYOB
  • makeup
  • access
  • nail polish
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  • Popular
  • Recent
  • Men's Health Mag
    Men's Health MagMarch 19, 2015
    Formerly just a subscription service, Birchbox now has a flagship store that’s got you covered. Shop for sample- and full-size products like Hanz de Fuko Modify Pomade and Frank's Bear Elixir. Read more
  • Jess W.
    Jess WilliamsJuly 17, 2014
    Been here 10+ times
    Don't miss BYOB! The only spot you can build your own Birchbox and get a custom box print. (Also there are pre-made men's boxes!)
  • Kayleigh H.
    Kayleigh HarringtonDecember 26, 2017
    This is a great place to discover new beauty products and the build your own Birchbox station lets you create custom gifts.
  • Aly B.
    Aly BlakeJuly 10, 2015
    Best place ever! Great brands, knowledgeable staff and if you become friendly you get access to awesome events and parties. Birchbox also has the only point system I find ROI in. Stay cool BB! 😘✌️
  • Michelle W.
    Michelle WilesJuly 2, 2017
    Make your own box isn't a bad deal at $15 but outside of the makeup samples, many are single use items. Better to just try all the goodies in store and then buy a full size of what you like 💁🏻
  • Denis A.
    Denis AkhapkinFebruary 3, 2016
    Men's section downstairs, a lot of good stuff, a little bit overpriced but you can find here almost all that you want
  • Jen F.
    Jen FenFebruary 21, 2015
    BYOB! Nice samples to choose from. Very friendly and helpful staff. A happy place!
  • Dina F.
    Dina FierroDecember 28, 2014
    One of my favorite places for beauty discovery and some great lifestyle-y gifts too. BYOB (Build Your Own Birchbox!) station is perfect for stocking up on travel sized products of your choosing.
  • Jess W.
    Jess WilliamsJuly 17, 2014
    Been here 10+ times
    Awesome men's section downstairs, filled with hard-to-find grooming and lifestyle picks.
  • Mullica Z.
    Mullica ZudsiriDecember 24, 2014
    I love that you can make your own Birchbox. They change up product almost every month. Also they do nails and hair.
  • Jess W.
    Jess WilliamsJuly 17, 2014
    Been here 10+ times
    Beautiful store with so many goodies to try (and super friendly staff!)
  • Veronica D.
    Veronica De SouzaDecember 31, 2015
    Been here 5+ times
    You can get a polish change here for $10. They have an amazing selection of nail polishes and a pretty good nail art menu
  • Mike S.
    Mike SingletonJuly 12, 2014
    Solid mens selection downstairs, if you're looking to try something new you can't go wrong with Baxter products.
  • Kathleen L.
    Kathleen LynchJuly 27, 2014
    Everyone here is extremely knowledgable and willing to go the extra mile to help you find just what you're looking for.
  • Rachel S.
    Rachel SilverJuly 10, 2014
    I love the new store so much! Such smart shopping -- things are organized by product and color, not brand!
  • Sarah
    SarahSeptember 20, 2015
    Been here 5+ times
    Product selection is A+!!!!! Staff is SO helpful and friendly. Love their BYOB! Highly recommend!
  • Omer Z.
    Omer ZachSeptember 14, 2014
    They provide a comfortable "boyfriend/husband" seat.
  • Alexandria L.
    Alexandria LangFebruary 17
    you can make your own Birchbox. The samples to chose from are great!
  • Jessica d.
    Jessica de OliveiraDecember 15, 2015
    So much fun to just pop in, shop and then head downstairs for a quick manicure and blow out!
  • Stephanie R.
    Stephanie RivkinNovember 4, 2015
    Been here 5+ times
    Great brick-and-mortar version of the online Birchbox experience!
  • Ashley M.
    Ashley MillerAugust 8, 2014
    Stock changes over every month. Be sure to stop by to catch the latest and greatest. There are hair and nail services downstairs.
  • Lizz C.
    Lizz C.April 10, 2015
    I LOVE THAT THERE IS A STORE!!! Super excited to hopefully get one in SF!
  • Sofia P.
    Sofia PapastamelosJune 21, 2015
    The staff here is very friendly. Such a fun store!
  • Maria P.
    Maria PerezDecember 17, 2017
    I guess it works for people who don’t have access to awesome makeup. This IS NYC.
  • Dana P.
    Dana ParkerJanuary 26, 2015
    So cool to go in and see all the makeup and perfume you're covering all laid out to test!
  • Layla A.
    Layla AlotaibiMay 12, 2016
    The beauty website has now its first actual store+salon and I love it
  • Arys J.
    Arys JimenezJuly 15, 2014
    You can redeem and earn birchbox points in store!
  • Emiliy M.
    Emiliy MarinoSeptember 1, 2014
    Head to the back of the store and build your own box!
  • Roniel T.
    Roniel TesslerNovember 6, 2014
    You can return anything here whenever. They want you to really find a product you love.
  • Abigail A.
    Abigail ArgersingerAugust 21, 2016
    A bit crowded. Hopefully you know what you are looking for when you enter.
  • Dana R.
    Dana RosaOctober 9, 2016
    Interesting lines that can be a bit difficult to find elsewhere, but nothing I would go out of my way for.
  • Francisco O.
    Francisco OsorioMarch 27, 2017
    If you're a guy and end up stuck here: downstairs there's a selection of products for you.
  • Ana Marie
    Ana MarieApril 5, 2016
    The have sample of everything
  • Ashley R.
    Ashley RudolphFebruary 16, 2015
    Cute store but I had to walk out without 4 BYOBs because it was crowded and way understaffed.
  • Catherine W.
    Catherine WangOctober 13, 2015
    You can make your own box!
  • Clairemipsum
    ClairemipsumJuly 13, 2014
    BYOB: Build Your Own Birchbox!
  • pdubdub
    pdubdubJuly 10, 2014
    Opening on Friday 7/11!
  • VelvetCrate
    VelvetCrateJanuary 13, 2015
    Samples to go
  • Erica S.
    Erica SJanuary 1, 2015
    Make a box for $15 it's so fun
  • Jackson I.
    Jackson IsaacsonApril 8, 2016
    Exactly what is expected.
  • Murielle C.
    Murielle Caillau FangousFebruary 12, 2015
    A visiter absolument par les amateurs de cosmétiques !
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