Blue in Green

Men's Store and Boutique
SoHo, New York
  • Matthew H.
    "Great selection of Japanese denim."(2 Tips)
    "Picking the perfect pair of jeans is no easy feat, boys!"(2 Tips)
    Johnny W.
    "Only Japanese, pretty much all selvedge and exceptional service."(2 Tips)
    Village Voice
    "Pick winner of The Village Voice Best of NYC 2012 Best Jeans for Men"(4 Tips)
15 Tips and reviews
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  • Leonardo D.
    Leonardo DMDecember 8, 2017
    Nice New Balances
  • Justin C.
    Justin ChenFebruary 7, 2017
    Been here 5+ times
    They just expanded and opened a coffee shop inside so basically you never have to leave
  • Matthew H.
    Matthew HuieNovember 29, 2016
    Great selection of Japanese denim. Even greater service! Free chainstitch hemming for any pair of jeans purchased here (even 8 years later!).
  • Johnny W.
    Johnny WonNovember 17, 2014
    This is the best denim store probably in this hemisphere. Only Japanese, pretty much all selvedge and exceptional service. Tiny changing rooms but the Rolex of the denim game.
  • Dean M.
    Dean MalloryJuly 5, 2014
    Exceptional service. Try on new and once soaked denim, for sizing, to assure a proper fit. Blue in Green stocks a large selection of the highest quality Japanese denim.
  • David B.
    David BanDecember 19, 2013
    Been here 5+ times
    Best chainstiched hems I've found. At $30 it approaches absurdity, but then again, how much did you just pay for those jeans?
  • Nate F.
    Nate F.October 25, 2013
    Don't hesitate to ask the shop keepers for the best ways to get accustomed to and take care of your new denim.
  • Joseph H.
    Joseph HigginsSeptember 8, 2013
    I am in love with the denim here.
  • Compass
    CompassJuly 22, 2013
    Men’s denim rules at Blue in Green. Jackets, jeans, chambray, and t-shirts fit snugly and last forever.
  • Village Voice
    Village VoiceOctober 22, 2012
    Critics' Pick winner of The Village Voice Best of NYC 2012 Best Jeans for Men
  • Brad L.
    Their store brand chinos are exceptional.
  • The FADER Magazine
    The FADER MagazineJune 1, 2012
    Shopping is a lot more fun when you have a shop expert to help navigate the shelves/racks. SoHo menswear store Blue in Green teaches all of us a lesson in twelve thousand dollar Japanese selvedge. Read more
  • Howcast
    HowcastOctober 14, 2011
    Picking the perfect pair of jeans is no easy feat, boys! Check out our video on how to find the best jeans for your body!
  • Of a Kind
    Of a KindJuly 12, 2011
    Add some pizzazz to summer outfits with a tie from The Hill-Side, which you can find here. And, stop by to check out the limited edition tie they made just for us!
  • Peter S.
    Peter SApril 24, 2011
    Let them size you up and pick out what you should wear... they know what they're doing.
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