FAO Schwarz

FAO Schwarz

(Now Closed)
Toy / Game Store and Candy Store
Midtown East, New York
248 Tips and reviews
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  • Mark O.
    Mark OakleyAugust 21, 2014
    The 'Breakfast with a Toy Soldier' is great fun, even if you don't have kids! Get an early tour of the store, including the Big Piano and some free candy, the black cherry gummy bears are delicious!
  • Nazila M.
    Nazila MathariJuly 11, 2015
    A legendary toy store and an iconic location. Sad to see it's closing its flagship store. Many memories and childhoods were shaped here. Bye toy soldiers and hope to see you soon at another location.
  • NYC: The Official Guide
    Fun fact: FAO Schwarz is the oldest toy store in America, opened in 1862. Kids will absolutely love dancing on the supersize piano, just like Tom Hanks in the movie “Big.”
  • New York Habitat
    New York HabitatNovember 30, 2011
    It's the greatest toy store ever! Feel like a kid again and explore everything from the giant piano in the movie "Big" to aisles of humongous stuffed animals. Truly an NYC must-see.
  • Ailie C.
    Ailie ChangMay 17, 2015
    They have Dippin' Dots ice cream inside! Banana split is my favorite. Get strawberry sour belts from the candy section. Take a picture of yourself playing the big piano.
  • Harvee
    HarveeApril 2, 2012
    best toy shop in the world, anyway i remember it 10 years ago and it was way way way magical than now. but it's still a wonderfull place for the kids... and the bigger kids.
  • Celia N.
    Celia Navarrete BravoApril 26, 2015
    You'll enjoy like a child. Even if the piano isn't like the one on the movie Big still being something you must see in New York.
  • Affinia Hotel Collection
    Notably the most famous toy stores in the nation- and for good reason. Explore and feel like a kid again as you see all of your childhood favorites and all new crazes.
  • Miguel d.
    Miguel de LeonJuly 23, 2012
    Pro tip: head to FAO before Toys R Us even though they're owned by the same people. FAO will have most if not all of their stuff at MSRP; Toys R Us will have a 10%ish markup
  • Katy V.
    Katy VerhoevenSeptember 11, 2014
    Amazing toys, the big piano, custimized muppets dolls, you can even make your own racecar, many toys like they were built in the 40's, very awesome!!!
  • D'Agostino Supermarkets
    D'Agostino SupermarketsJanuary 31, 2012
    FAO Schwarz is 150 years old, and established themselves in Manhattan in 1870. They are known for their world famous toys, one of them being a $50,000 toy Ferrari! Talk about luxurious toys!
  • Social N.
    Social News NetworkMarch 31, 2013
    This place will make you feel like a kid again, one of the best toy stores you will ever find. Be sure to check out the giant Lego sculptures on the second floor.
  • The Negotiation Institute (TNI)
    The most difficult skill to master as a parent is 'the art of negotiating' with your child, especially when inside the toy mecca that is FAO Schwarz. FACT: children are naturally skilled negotiators.
  • New York Hilton Midtown
    Check out the free, daily storytime. Features a wide array of books for all ages, including sing-alongs, multicultural travel adventures, fairytales, and pirate tales. - Jonathan / Marketing Dept.
  • Melting Hearts USA S.
    Awesome store but definitely overwhelming!! Very busy and lots of things to do within the store! You can easily spend over an hour here!
  • Nate F.
    Nate FolkertDecember 8, 2014
    there's a whole gallery of prints and paintings based on disney, starwars, and other favorites, if you still have any money
  • travel42
    travel42August 31, 2011
    Two words: Big. Piano. Take your shoes off and put those piano lessons to use. If you really love it (which you will), you can take one home for $250,000!
  • Townley Girl
    Townley GirlAugust 3, 2011
    It's like the Disneyland of toys! From gadgets to gizmos to dolls, your little boy or girl will love every second spent in the store. Sadly, your wallet might not enjoy the trip as much!
  • Herbert S.
    Herbert ShawFebruary 2, 2011
    Been here 100+ times
    Many toy demonstrations on the weekends. BIG Piano open all day every day. Come on the weekends for a piano show every half hour or during the week to test your own mettle.
  • Affinia Hotel Collection
    FAO is a sprawling, world-famous NYC attraction for kids and adults to play, dream and see all their favorite toys come to life.
  • Diego R.
    Diego RufoApril 5, 2011
    An astonishing variety of toys. Inside the store, you’ll find and play the big floor piano Tom Hanks played in "Big" and also you’ll find the official Harry Potter Store. Read more
  • City of New York
    City of New YorkJanuary 13, 2014
    Home to the famous BIG Piano Dance Mat, a smaller replica of the in-store piano featured in the Tom Hanks film BIG (1988).
  • Erich S.
    Erich StarrettApril 27, 2012
    Make sure that ALL of the accessories are in the box before leaving! My daughter's Penelope puppy was missing the bag of "puppy vet parts" and I had to take the train back to NYC to get them!
  • Nate F.
    Nate FolkertDecember 8, 2014
    during the christmas season there's a huge line to get in, but if you have a child in a stroller you can cut at the front
  • Shell M.
    Shell MerrillOctober 15, 2011
    Been here 10+ times
    Barefoot Books on the second floor has amazing books for kids and daily story time (plus kids story yoga twice a week via Little Flower Yoga).
  • Theodore K.
    Theodore KimNovember 1, 2014
    In case you're looking for it, the Big Piano (of Big movie fame) is in the way back of the store on the second floor. Be prepared to wait in a line to try it out.
  • 2Plus2NYCReview
    2Plus2NYCReviewDecember 28, 2011
    Get there early to get a pic. on the "BIG" piano. Or just stop in and walk around. Not sure if I ever bought anything here. But it's NYC!! Read more
  • Caroline
    CarolineOctober 9, 2015
    NYC's oldest toy store! The times from "Kevin home alone" are unfortunately over, the store is flooded with plastic toys and artificial sweets. One highlight is the big piano (take off shoes).
  • Getteline R.
    Getteline ReneDecember 19, 2011
    Been here 10+ times
    You may wanna get here as soon as it opens to get a standing ovation from the employees (ME!) lol and to avoid massive crowds and lines :)
  • Allison F.
    Allison FixSeptember 27, 2010
    Come early when the store opens. It's not quite as busy then and the staff really makes it "a big deal" when the store opens. Can't wait to bring my son here when he's old enough!
  • Nate F.
    Nate FolkertDecember 8, 2014
    big piano is free, but souvenir photo packs (which are posed in front of a green screen) are like $15-$25
  • PSU-Lion D.
    PSU-Lion DiJune 29, 2013
    Smashed Penny machine on 2nd floor next to Lego. Nearby cashier will make change for you. ;)
  • Harley A.
    Harley AcresJune 4, 2012
    I thought the action figure selection was awfully small, but seeing some of the doll house furniture, stuffed animals and tons and tons of Lego items was pretty cool.
  • Nate F.
    Nate FolkertDecember 8, 2014
    calico critter buildings and furniture are actually not insanely priced - they burn you when you go to buy the critters themselves
  • Danny P.
    Danny PaganSeptember 4, 2011
    It's the same toy store from "Home Alone 2: Lost In New York". Cool place to visit but they employ the "fun police" and take away from the overall experience.
  • Steve K.
    Steve KavetskyJune 15, 2013
    My two year old son's first time in FAO: He loved riding the escalator more than anything else - We must have gone up and down 10 times before a stuffed animal distracted him. :-)
  • Kelly W.
    Kelly WongNovember 6, 2014
    So much to do and so much to see here! There is something for everyone here no matter what age!
  • Fabio
    FabioNovember 15, 2013
    U cant come here 1 million times...... Its always amazing. And its also in one of my favs corner in t city.
  • Compass
    CompassMay 16, 2014
    Every child’s dreams of playing on that life-size piano, but walking around FAO Schwarz will fill every heart with joy.
  • Chelsea C.
    Chelsea CarterJanuary 18, 2012
    The giant piano get crazy crowded, so check out the life-sized lego characters on the second floor for a great photo opp.
  • Leah B.
    Leah BrayMay 24, 2012
    This is the greatest toy store I've ever been in. Some of their dolls are a little on the creepy side though...
  • Charles P.
    Charles PhotoframdDecember 15, 2013
    FAO continues their sell-out tradition by turning their main floor into a promotion for the new flick Walking with Dinosaurs.
  • Myuran P.
    Myuran PalasandiranApril 22, 2013
    Go during lunch as its usually less crowded and you'll have the piano all to yourself :)
  • Dora
    DoraJuly 23, 2010
    Hop across the ivories of the famous piano dance mat on the second floor. Tell the pros who perform that it’s your kid’s birthday and they’ll tap out Happy Birthday!Powered by ParentsConnect.com
  • Dianne
    DianneAugust 25, 2013
    I enjoyed the store. And their selection of Monster High dolls, was just was just what my 9 year old was looking for.
  • Paul L.
    Paul LomaxSeptember 6, 2013
    Make your own working muppet for $99 - an absolute bargain! So much fun.
  • Katie B.
    Katie BluntJune 17, 2011
    The piano from Big is in the upstairs, back, left corner. Lots of kids waiting to play on it. U can buy ur own for only $250,000. :)
  • Fiona
    FionaMarch 19, 2013
    150+ year history, this store is a child's dream come true. Check out the Big Piano and the Lego statues!
  • Cathy C.
    Cathy CaltabianoFebruary 22, 2014
    Loved this place. Great staff, love the lay out, much better experience then Toys R Us.
  • myopic f.
    myopic friendApril 13, 2012
    Free magic demo upstairs (when they have it) is super fun for kids to watch.
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