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Fromagination

Cheese Store and Wine Bar
Downtown Madison, Madison
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8.9/10
115
ratings
  • Stars
  • Tips
    Nick L.
    "Amazing cheese and sandwiches"(2 Tips)
    Lindsey D.
    "picnic blanket on Saturday mornings"(2 Tips)
    MR R.
    "So good and so knowledgeable."(2 Tips)
    Stacy B.
    "Excellent place for visitors to grab a gift or just treats"(2 Tips)
Tips and Reviews icon22 Tips and reviews
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  • Angela W.
    Angela W.September 23, 2012
    Been here 50+ times
    LOTS of Wisconsin cheeses, as well as local cured meats. The workers are always very helpful - and give generous tastings of any type of cheese you want!
  • Stacy B.heart icon on user image
    Stacy Bo BacyJuly 16, 2018
    Excellent place for visitors to grab a gift or just treats for yourself before leaving town.
  • Benjamin S.heart icon on user image
    Benjamin SzwedaJuly 20, 2015
    Cute shop! Big selection! Helpful staff! Ask for something new to try based on what you like.
  • MR R.heart icon on user image
    MR RiceDecember 17, 2019
    Being from out of town, the cheesemonger was very patient and offered me samples. So good and so knowledgeable.
  • Lindsey D.
    Lindsey DeckerJune 7, 2010
    Been here 5+ times
    Ken, the owner, would be happy to lend you a picnic blanket on Saturday mornings so that you can enjoy your artisan cheese on the Capitol Square lawn!
  • David B.
    David BerkowitzMarch 11, 2011
    Go toward the register and peruse the baskets of smaller chunks of cheese. You can get a sampling of some of the best cheeses they have.
  • Lizzy S.heart icon on user image
    Lizzy SaxeAugust 19, 2015
    Everything here is really high quality, but I especially appreciate the cheese orphans.
  • Amy R.heart icon on user image
    Amy RobertsonMarch 26, 2016
    Solid cheese and gift selection--I look forward to returning for sandwiches
  • Micah A.heart icon on user image
    Micah AlcornSeptember 12, 2014
    Get the Signature Turkey with Quince & Apple cranberry relish and eat it on the sidewalk.
  • 77 Square
    77 SquareMay 26, 2011
    Congratulations Fromagination on winning the 2011 Outstanding Retailer award presented by the National Specialty Food Association! Now go sample some of the "worlds best cheeses!" Read more
  • Nicolás J.
    Nicolás JiménezNovember 17, 2011
    I've had some great cheese from here. But if you're a fan of manchego, you won't like it here. Way too creamy and none of that nutty flavor it should have. Presliced packs at grocery stores are better
  • Kirstjen L.heart icon on user image
    Kirstjen LorenzJuly 16, 2015
    Get selection of cheese accessories and picnic supplies here.
  • Jeff C.heart icon on user image
    Jeff CarterAugust 22, 2014
    One of the best cheese shops you will ever go to
  • Erika L.
    Erika LAugust 26, 2014
    Ask to try a few! Delicious!
  • Erika L.
    Erika LAugust 27, 2014
    Check to see if they have Red Rock in stock. It's the best!
  • Pete B.
    Pete BergSeptember 16, 2013
    The $40 goat sausage was intimidating.
  • Nick L.heart icon on user image
    Nick LawlerNovember 29, 2014
    Amazing cheese and sandwiches
  • Wendy S.
    Wendy SoucieSeptember 5, 2011
    The soft creamy sheep cheese was especially good.
  • Greg A.
    Greg AlfordFebruary 6, 2021
    very good shop
  • Alicia
    AliciaOctober 12, 2010
    They let you sample all of the cheese that they offer.
  • Young K.
    Young KimMay 4, 2013
    try jennis ice cream!
  • Lina
    LinaJuly 30, 2011
    Cheese heaven
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