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Italiano Coffee Co. (ICCo)

Pizza Place, Coffee Shop, and Dessert Shop££££
Fitzrovia, London
  • Helen M.
    "Some of the cheapest and most delicious fresh pizza in London."(5 Tips)
    David R.
    "Cheap and tasty pizzas, fast place, perfect after some drinks"(44 Tips)
    Matt K.
    "Great cheap pizzas... Go for Neptune and peperroni"(3 Tips)
    Dave C.
    "Best value pizza in London."(2 Tips)
106 Tips and reviews
  • pizza
  • neptune
  • good for groups
  • great value
  • lively
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  • Recent
  • Popular
  • Cyndie D.
    Cyndie Da Rocha3 weeks ago
    Surprisingly good pizza and very affordable !
  • Damir G.
    It's cheap. That's pretty much it.
  • Emily-jane C.
    Really good pizza - made by Italians - buzzer system which goes off when your order is ready - good for a quick lunch/dinner - chilled vibe.
  • Glendale
    GlendaleMay 21
    Great variety of pizzas at an attractive price. The smell will draw you in
  • Ivana M.
    Pizza is decent. Prices are very good, pizzas are between 4-8£.
  • Federico V.
    Very good pizza. Excellent place to have a bite after shopping
  • Nuno J.
    Nuno JobOctober 10, 2016
    Cold pizza 🍕with almost no pepperoni. UberEATS place but really weak
  • Mischa L.
    Mischa LumiereOctober 1, 2016
    Besides being cheap this place doesn't have much going for it
  • Galal G.
    Galal GalalSeptember 25, 2016
    Been here 10+ times
    Great pizzas, nice prices & fast, courteous service.
  • Giacomo M.
    Giacomo MasonAugust 29, 2016
    Pizza is ok and relatively cheap!
  • Sophia W.
    Sophia WhiteAugust 4, 2016
    Capricciso. Good for cheap eats
  • Chris R.
    Chris RichardsJune 14, 2016
    Cheap, tasty, quick, plenty of vegetarian options. Go go go for a quick meal.
  • Tullio C.
    Tullio CoppotelliJune 3, 2016
    Been here 5+ times
    Quick tasty and affordable. What else do you need?
  • Helen M.
    Helen M-JMarch 25, 2016
    Some of the cheapest and most delicious fresh pizza in London.
  • Anthony S.
    Anthony SextonMarch 21, 2016
    The pizza base (especially the crust) is pretty good but the rest is a bit of a mess. A tasty, quick pizza all the same.
  • Hayden S.
    Hayden ScottMarch 9, 2016
    If you want cheap but good pizza then this is a total must.
  • Saxow B.
    Saxow BoyFebruary 27, 2016
    Been here 5+ times
    Very good and cheap pizzas
  • Ahmad A.
    Ahmad AlfilimbanyFebruary 5, 2016
    Amazing value for the buck..try the 4 cheese, people's and garlic bread with cheese.
  • Nick F.
    Nick FrancisDecember 23, 2015
    Fantastic value for money pizza
  • Vic M.
    Vic McGinNovember 9, 2015
    It is so cheap and quick here. How the heck do they do it?! Be sure to chase down some of the garlic and chilli oils.
  • Moe
    MoeSeptember 25, 2015
    Cheap,tasty & quick everything i tried was great
  • Jonas S.
    Jonas SauciunasSeptember 14, 2015
    Good pizza for the price.
  • David J.
    David JamesSeptember 12, 2015
    For 80p it's well worth a cheeky egg on top!
  • Sultan 0.
    Sultan 0406July 23, 2015
    I thought it was OK. The pizza was a little hard and dry. Try "pizza union" in spitalfield's, much much better.
  • Will M.
    Will MooreJuly 15, 2015
    Been here 5+ times
    Pretty good pizza that is very cheap. Have even started doing a vegan option.
  • Tahsin G.
    Tahsin GececiJuly 2, 2015
    cheap (5.5 pounds for a whole pepperoni pizza), casual, relaxed and delicious.
  • Ben R.
    Ben RobraJune 14, 2015
    Go for a simple margarita and add artichokes. One of the best and simplest dishes. Don't forget garlic or chilli oil.
  • Mona
    MonaJune 1, 2015
    Great pizza place in central London with a variety of toppings on the menu. For the quality and location the pricing is amazing. Definitely worth a visit for a quick bite. £4-5 for a whole pizza🍕
  • Ben R.
    Ben RobraMay 20, 2015
    Always a good idea. Great pizza especially for the prize. Don't forget the chilli or garlic oil for that extra kick.
  • Chasan S.
    Chasan SagirMay 17, 2015
    Not the best pizza shop, but definitely worth visiting, food is average
  • Daniel A.
    Daniel AptApril 5, 2015
    Best combined with the draft house opposite. Their wireless receivers reach the opposite of the road, so make sure to have a pint while waiting.
  • Stéphane S.
    Stéphane SchneiderMarch 20, 2015
    Been here 5+ times
    Great and cheap pizza!
  • Justin G.
    Justin GoringDecember 17, 2014
    Been here 25+ times
    Authentic, but beautifully low priced stone-baked northern Italian pizza.
  • Fabien B.
    Fabien ButazziNovember 30, 2014
    Been here 25+ times
    Great pizza indeed. And cheap too. Four cheeses with pepperoni is the one I love.
  • Graeme M.
    Graeme ManuelNovember 26, 2014
    Very nice pizza - good value.
  • Steve C.
    Steve ChambersNovember 23, 2014
    Super value pizzas. Even cheaper if you take away.
  • Ieuan S.
    Ieuan SpencerNovember 10, 2014
    Loads of different pizzas and topping choices. Really cheap!
  • Miki H.
    Miki HorvathOctober 12, 2014
    Real authentic Italian style pizza. Thin base, minimal toppings, taste great.
  • Dave C.
    Dave CrawleySeptember 28, 2014
    Been here 5+ times
    Best value pizza in London. 'nuff said!
  • Ken T.
    Ken TSeptember 26, 2014
    Pizza is average. Really tight on the toppings and cheese.
  • Dilara G.
    Dilara GMay 3, 2014
    On of the best halal pizzas in London!
  • Kim R.
    Kim RussellFebruary 25, 2014
    It was glorious. A whole NY-style pizza right here in London. If they sold beer, it would be true heaven.
  • Sam M.
    Sam MFebruary 17, 2014
    Cheap, fairly authentic and open late, even on Sunday when everything else is shut. Some of their toppings could be better quality, though no complaints for the price. Very friendly staff.
  • Ben G.
    Ben GoodsteinJanuary 25, 2014
    Nice cheap whole pizzas. Enjoyed the capricciosa
  • Cagdas H.
    Cagdas HatinogluNovember 17, 2013
    Probably the best cheap eat in London..great pizza for the price.neptune and funghi is very good.
  • Eymen S.
    Eymen SolakNovember 14, 2013
    Try the al caprino
  • irishboyinlondon
    irishboyinlondonOctober 5, 2013
    Good value, tasty, nice atmosphere!
  • Melyssa B.
    Melyssa BernsteinSeptember 21, 2013
    Awful! Worst pizza I've ever had. Seriously!
  • Diogo G.
    Diogo GuerraSeptember 20, 2013
    Good and cheap pizza, but a bit scarce on ingredients
  • Diogo G.
    Diogo GuerraSeptember 17, 2013
    Order The Special!
  • H B.
    H BombAugust 9, 2013
    Great quality and brilliant value. Thin crispy & authentic for around £6. Good for an impromptu casual get together with good friends.
  • Giota P.
    Giota PapJuly 19, 2013
    Been here 10+ times
    One of the best pizzas I had!and good value for money!busy during lunch time though!
  • Thomas W.
    Thomas WrobelJune 4, 2013
    Popular pizza place. Not really romantic or fancy, but they have good pizza for a good price.
  • Polina K.
    The best pizza in the world!!! Omnomnom
  • Steve R.
    Steve RogersMay 30, 2013
    Great classic pizza, coffee and smoothies!
  • Mia D.
    Mia DopheideMay 17, 2013
    Cheap and crowded
  • Kit C.
    Kit CMarch 7, 2013
    Reasonable prices, consistent service.
  • Rajeev D.
    Rajeev DesaiFebruary 1, 2013
    Best pizza in London. It even has snapple fruit punch!
  • Mark H.
    Mark HebblewhiteDecember 17, 2012
    Been here 5+ times
    Did I mention? Get there before midday and you get a free tasty croissant with your coffee.
  • David R.
    David Roca @daroitDecember 11, 2012
    Cheap and tasty pizzas, fast place, perfect after some drinks
  • Max T.
    Max Tatton-BrownNovember 27, 2012
    Unbelievably, this has some of the best free wifi in Soho. Grab a tea and get some work done if you're bored of coffee shops.
  • Mark H.
    Mark HebblewhiteNovember 22, 2012
    Been here 5+ times
    You know what? There pizza is good and good value, staff are amazing and coffee is tasty. What more do you want?
  • Mark H.
    Mark HebblewhiteNovember 11, 2012
    Been here 5+ times
    Good coffee and fantastic staff. :-)
  • Duane B.
    Duane BrownNovember 11, 2012
    Been here 10+ times
    Yummy, and cheap pizza. Foursquares Explore feature hit the nail on the head.
  • Shashikant J.
    Shashikant JagtapOctober 17, 2012
    Amazing Pizza. ICCo is one of the best place for Pizza around London . !!
  • Stephan v.
    Stephan von PergerSeptember 29, 2012
    Been here 5+ times
    Margherita Take Out price went up to 3.95 :-(
  • Kate S.
    Kate StephensSeptember 27, 2012
    Smoothies are cheap and cheerful. I recommend the bug blaster! Excellent.
  • Christopher P.
    Christopher PitbladdoSeptember 1, 2012
    Cheap-as-chips. I recommend the capriciosa with a drizzling of chilli oil, which can be found on the tables.
  • Gareth D.
    Gareth DaviesJuly 30, 2012
    Don't be fooled by the name! This place makes a mean pizza! One of the best take-out pizza places in London. Inexpensive too!
  • James W.
    James WilliamsMarch 23, 2012
    Dont bother with toppings! Great to take away in the summer!
  • Mark H.
    Mark HebblewhiteMarch 18, 2012
    Been here 5+ times
    Great pizza at very affordable prices.
  • paul j.
    paul jamesMarch 13, 2012
    Make sure to make liberal use of the chilli and garlic olive oils that are floating about
  • Jeff M.
    Jeff MelnykFebruary 18, 2012
    Ham & Pineapple! Rare to find in London!
  • Donny D.
    Donny DouchebagFebruary 2, 2012
    Been here 10+ times
    History lesson #1 When this place first opened in 1999, it was called ECCo. It quickly got changed to ICCo but some of the stools still bear the old name today. These are said to be 'lucky stools'.
  • Nicole R.
    Nicole RiosJanuary 24, 2012
    Great, fast, cheap pizza :) Try it out!
  • Alex D.
    Alex DaishDecember 20, 2011
    Been here 5+ times
    Go with the simple and cheap margarita and add some chilli powder and 30p garlic & herb dip. Off the chain. The coffee isn't bad either
  • nik p.
    nik poonOctober 16, 2011
    The pizza here is amazing.
  • Fabio N.
    Fabio NunesOctober 13, 2011
    The Special pizza is one of the best.
  • Arvind A.
    Arvind AwteSeptember 23, 2011
    Never knew vegetarian pizza can be good too.
  • fourteen-nineteen
    fourteen-nineteenSeptember 22, 2011
    official fourteen-nineteen business meeting location. ask for it to takeaway and then sit outside and eat it - saves you a couple of pennies
  • Spotted by Locals - city guides by locals
    An absolute steal, the 11" pizzas for only £3.50! Read more
  • Skene E.
    Skene ElisabethAugust 17, 2011
    Been here 10+ times
    I really love this place, cheap & delicious pizza. Yaaaaay! :)
  • Chris H.
    Chris HinkleyJuly 9, 2011
    Try the Capricciosa with the sparkling water and a flapjack.
  • Darren S.
    Darren SmithJune 28, 2011
    Been here 5+ times
    Cheapest pizza around!
  • Matt K.
    Matt KandelaJune 3, 2011
    Great cheap pizzas... Go for Neptune and peperroni
  • Brent K.
    Brent KlauckMarch 20, 2011
    Paul C. was right. Homeless demon woman cleans here. Scary as hell. Oh but cheap and satisfactory pizzas :) not the best but good.
  • Christian S.
    Christian SangiuseppeMarch 20, 2011
    Good authentic Italian style pizza at amazing prices. Quickly made canteen style service. Great lunchtime venue.
  • Holly
    HollyMarch 6, 2011
    Been here 10+ times
    The best pizzas ever!
  • Jeff K.
    Jeff KSJanuary 28, 2011
    original 11' italia pizza at London city only £3.50!
  • Jin O.
    Jin OngDecember 12, 2010
    Large, cheap pizzas! Ditto about the beer. The chillies on the diabolo pizza aren't the best though.
  • Paul C.
    Paul CondronOctober 30, 2010
    Good cheap Pizza. But the homeless witch from Drag Me to Hell cleans tables here for scraps. Intimidating!!
  • Janos C.
    Janos CsikosOctober 13, 2010
    Go for a neptune pizza! Best ever!
  • Tom D.
    Tom DarlingtonOctober 5, 2010
    Been here 5+ times
    Try the pepperoni
  • Brent G.
    Brent GrahamSeptember 19, 2010
    Been here 5+ times
    Decent cheap pizza, great value for money! The only downside is you can't get a beer.
  • FitzroviaNews
    FitzroviaNewsJune 29, 2010
    Been here 50+ times
    Good in the morning for a coffee first thing. Before 12noon get a free croissant with large coffee. Read more
  • David P.
    David PearsJune 15, 2010
    Been here 10+ times
    Cheapest (and possibly) the best pizza place in central London. Teeming with Italian student types - always a good sign
  • Robert M.
    Robert MazzaraApril 9, 2010
    Excellent pizza(most nights)for £3.50 Somewhat primitive but very friendly staff.Watch your bags. The pizza makes it worth it
  • rey
    reyMarch 3, 2010
    Been here 5+ times
  • Ben P.
    Ben PickeringJanuary 18, 2010
    'Four Cheese' recommended! With strawberry and kiwi Snapple :)
  • Debbie T.
    Debbie TimminsDecember 27, 2009
    Been here 5+ times
    Enjoy the cheapest, freshest pizza in London. Mmm, pepperoni!
  • Степан М.
    Нет алкоголя, но пицца дешевая и вкусная
  • Tahsin G.
    Tahsin GececiJuly 2, 2015
    Mamma mia! :)
  • Skene E.
    Skene ElisabethJanuary 29, 2013
    Been here 10+ times
    Rico, bueno y barato.
  • Salvatore
    SalvatoreSeptember 14, 2012
    Siete a 5 minuti a piedi da Oxford St. e una margherita più che decente + bibita la pagate 5,50£. Direi che ne vale la pena.
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