Lure Fishbar

Lure Fishbar

Seafood Restaurant and Sushi Restaurant
142 Mercer St (at Prince St), New York, NY 10012, United States
Open until 11:00 PM (Show more)
  • Mon–Thu
    • 11:30 AM–11:00 PM
  • Fri
    • 11:30 AM–Midnight
  • Sat
    • 11:00 AM–Midnight
  • Sun
    • 11:00 AM–10:00 PM
$ $ $ $
Brunch, Lunch, Dinner, Happy Hour
Beer, Wine, Full Bar, Cocktails
Credit Cards:
Yes (incl. American Express & MasterCard)
Outdoor Seating:

Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.


Based on 795 votes

People like this place

Total Visitors
Total Visits
  • What you need to know
    Karl B.
    Try the bash burger- it's not on the menu but it's amazing!(17 Tips)
    Mary M.
    deviled eggs w/ caviar and $1 oysters from 5-7pm(8 Tips)
    Julien B.
    The lure burger is one of the best in NYC(5 Tips)
    Don't miss the burger or lobster roll (when in season).(13 Tips)
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  • Recent
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296 tips. Filter by taste:

  • all tips
  • oysters
  • burgers
  • sushi
  • happy hour
  • off-menu items
  • cocktails
  • fish
  • good for dates
  • desserts
  • shrimp tempura
  • caviar
  • calamari
  • deviled eggs
  • wine
  • trendy
  • martinis
  • red snapper
  • branzino
  • yellowtail jalapeño
  • ice cream
  • Cole K.

    If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.

    Cole Kennedy · 3 weeks ago
  • Joo J.

    Love their raw bar tower

    Joo Joo · 3 weeks ago
  • Paige C.

    Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!

    Paige C · April 17
  • Randy W.

    Oysters :)

    Randy Wong · April 13
  • Miguel L.

    Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.

    Miguel Lopez · April 7
  • Adeline J.

    Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.

    Adeline Jessica · April 1
  • Wendy Q.

    Lobster bisque was the best thing I had here.

    Wendy Qiu · March 27
  • Malcolm R.

    $1 oysters 5-7PM

    Malcolm Ring · March 19
  • angela g.

    I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.

    angela gaylor · March 10
  • Jeffrey W.

    Service was awful and management was amateur. Food was good though.

    Jeffrey W · March 6
  • MrsCorkster

    Consistently fresh seafood and good service put this on regular rotation.

    MrsCorkster · March 4
  • Cécile

    Awesome decor.

    Cécile · March 3
  • Isla R.

    Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!

    Isla Rose · February 26
  • Dustin

    That was some proper chowda.

    Dustin · February 20
  • Siettah

    Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact

    Siettah · February 19
  • Martha

    solid cocktails and food.

    Martha · February 9
  • Iana Y.

    Some very nice sushi rolls! :-)

    Iana Y. · January 4
  • julia t.

    Love the Branzino at dinner. Solid eggs Benedict options at brunch - and fresh and varied fruit salad (blood orange!).

    julia t · January 3
  • Andrew ONG

    Great happy hour + fabulous service + friendly + humble. What's more do you expect from here ?

    Andrew ONG · January 3
  • Nick J.

    The perfect place to grab a glass of wine by yourself for no other reason than you deserve it.

    Nick Jordan · December 20, 2014
  • Karl B.

    Try the bash burger- it's not on the menu but it's amazing!

    Karl B · December 9, 2014
  • Jillian Z.

    One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!

    Jillian Zona · November 9, 2014
  • Erin S.

    Great food, great atmosphere at this almost hidden place. Make a reservation to make sure you get a table.

    Erin Shea · November 9, 2014
  • Merih Y.

    Oysters rolls

    Merih Yurtkuran · November 6, 2014
  • Ece B.

    Best Bloody Mary I've had in my life. Comes with a fat shrimp and oyster shot. Amazeee. $18.

    Ece Bildiren · October 27, 2014
  • Frank D.

    If you order a seafood entree, try the steamed red snapper with bok choy and red curry sauce

    Frank Diebold · September 27, 2014
  • Mimi

    Crispy rice spicy tuna is delicious

    Mimi · September 24, 2014
  • Michelle

    The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates

    Michelle · September 23, 2014
  • Enrico C.

    There's nothing like this. Wonderful

    Enrico Candeo · September 20, 2014
  • Bryce R.

    free refills on diet coke. sip, enjoy, repeat. Forever! oh, and the secret burger is a winner too.

    Bryce Roberts · September 19, 2014
  • Emily L.

    Everything is so good but the snapper and burger are my fav!!

    Emily Larimore · September 16, 2014
  • Phoenix 💥💥💥

    Awesome burgers

    Phoenix 💥💥💥 · September 2, 2014
  • Mark G.

    The burger is surprisingly good

    Mark Gracia · August 23, 2014
  • Melody G.

    Order the "off the menu burger" hands down my fave cheeseburger in nyc.

    Melody Gambino · August 22, 2014
  • Yera H.

    Happy hour 5-7pm is happy.

    Yera Ha · August 16, 2014
  • Alana

    Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.

    Alana · August 14, 2014
  • Cole R.

    Get the secret burger, the "Bash Burger." Best I've had yet.

    Cole Rise · August 11, 2014
  • Jordan F.

    Oyster happy hour and the burger.

    Jordan Fox · August 9, 2014
  • Kaity C.

    Decor and interior looks amazing. Fit for the type of food they offer. Nice place in soho.

    Kaity Chan · August 7, 2014
  • Jonny G.

    Try the shrimp.

    Jonny Give · August 4, 2014
  • The Wall Street Journal

    The interior is like someone's gorgeous private yacht. My favorite place to have raw oysters or dinner with friends. Porthole windows flash pedestrians' heels passing by up on the street. Read more

    The Wall Street Journal · August 3, 2014
  • Gothamist

    The tempura shrimp is my favorite thing on the menu, and you can almost make a meal out of it. Which is good, because it costs $17. Read more

    Gothamist · August 1, 2014
  • Peter S.

    Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.

    Peter Scordo · July 27, 2014
  • Nikki B.

    Happy hour runs 5-7 and includes $9 cocktails, $7 rosé and $1.25 oysters. Best place to feel super fancy but get away with a very decent tab.

    Nikki Bogopolskaya · July 10, 2014
  • Cecilia C.

    Lobster is great

    Cecilia Chan · June 24, 2014
  • Diana N.

    Happy hour of course

    Diana Navarro · June 18, 2014
  • Michael M.

    Wow wow wow ! The sushi is off the hook. BUT who expected the best burger in NYC????

    Michael McDermott · June 17, 2014
  • Gaelù

    Expensive but the place and crowd are amazing!

    Gaelù · June 15, 2014
  • Garrett P.

    Great food!

    Garrett Parrish · June 11, 2014
  • Shane N.

    The Lure burger is awesome.

    Shane N. · May 4, 2014

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