Lure Fishbar

Lure Fishbar

Seafood Restaurant and Sushi Restaurant · SoHo
142 Mercer St (at Prince St), New York, NY 10012, United States
Closed until 11:30 AM (Show more)
  • Mon–Thu
    • 11:30 AM–11:00 PM
  • Fri
    • 11:30 AM–Midnight
  • Sat
    • 11:00 AM–Midnight
  • Sun
    • 11:00 AM–10:00 PM
$ $ $ $
Brunch, Lunch, Dinner, Happy Hour
Beer, Wine, Full Bar, Cocktails
Credit Cards:
Yes (incl. American Express & MasterCard)
Outdoor Seating:

Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.


Based on 1,053 votes

People like this place

  • On Bitches Who Brunch's Best NYC Brunches, 2015
  • What you need to know
    Karl W.
    "Try the bash burger- it's not on the menu but it's amazing!"(18 Tips)
    Julien B.
    "The lure burger is one of the best in NYC"(5 Tips)
    Silver A.
    "$1 oysters and $6 wines is the best combo ever!"(9 Tips)
    "Don't miss the burger or lobster roll (when in season)."(14 Tips)
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333 tips and reviews.

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  • all tips and reviews
  • seafood
  • oysters
  • burgers
  • sushi
  • happy hour
  • cocktails
  • off-menu items
  • good for dates
  • shrimp tempura
  • fish
  • desserts
  • trendy
  • calamari
  • wine
  • deviled eggs
  • caviar
  • lively
  • martinis
  • red snapper
  • yellowtail jalapeño
  • Jolie M.

    Excellent food

    Jolie Marie · 4 days ago
  • Anna C.

    The scallops are delicious!

    Anna Connors · 5 days ago
  • Omer Z.

    Super pricy but they have some great Japanese-influenced seafood here. Loved the nori tuna.

    Omer Zach · 1 week ago
  • Samara S.

    The fried oysters were amazing.

    Samara S. · 1 week ago
  • Joe D.

    Didn't expect this to be a banker hangout. Then saw the $80 lawbsta and the 💡 went on

    Joe Dudas · 2 weeks ago
  • Caroline G.

    The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.

    Caroline Gartshore · 2 weeks ago
  • Oz L.

    amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience

    Oz Lubling · 2 weeks ago
  • Ryan C.

    The specialty oysters are brilliant! The Poke is beautiful but lacks the usual satisfaction of Poke. Tempura shrimp is fantastic. Avoid the fried rice.

    Ryan C · 2 weeks ago
  • Leli C.

    very good but a bit overpriced

    Leli Chelidze · 3 weeks ago
  • Chris P.


    Chris Patino · December 31, 2015
  • Kevin M.

    Tempura Shrimp, Tuna Burger!!!!!

    Kevin M · December 30, 2015
  • Hazkel P.

    The best . Most go ,

    Hazkel Puterman · December 23, 2015
  • Stephen R.

    That was thr least inspired lobster roll. Prepared in a rock solid pretzel bun.

    Stephen Ruiz · December 20, 2015
  • Giovanni D.

    While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.

    Giovanni D'Palma · December 20, 2015
  • Rebecca M.

    The bash burger is as good as the hype. Even makes for great leftovers

    Rebecca Mazza · December 10, 2015
  • Bitches Who Brunch

    Voted Best Ambiance 2015 by Bitches Who Brunch. Read more

    Bitches Who Brunch · December 9, 2015
  • Alex S.

    Great interior and food

    Alex Simon · December 7, 2015
  • Hunter T.

    Great setting and fantastic food. Sushi was incredible

    Hunter Thomas · December 7, 2015
  • Becca M.

    The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.

    Becca McArthur · December 6, 2015
  • Marc E.

    Eater's Best Burger, Manhattan #5

    Marc E · December 4, 2015
  • Luke

    Fun atmosphere and a crowd pleasing menu. Feels like a high energy yacht

    Luke · November 26, 2015
  • Nick N.

    The noise 😐

    Nick Newman · November 11, 2015
  • Ana S.

    Everything is fresh and delicious... Must tried chocolate truffle they're out of this world

    Ana Salazar · November 10, 2015
  • ZZubin

    It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.

    ZZubin · November 8, 2015
  • Bitches Who Brunch

    The Bitches say: A. Go here for a really unique interior and top notch brunch fare, elevated with the freshest of seafood and a fun playlist. Read more

    Bitches Who Brunch · November 5, 2015
  • CRUZiiiE

    Even if you don't like seafood (which theirs is very good), their salted caramel dessert is worth stopping in for!

    CRUZiiiE · October 10, 2015
  • Florence N.

    Great cocktails and wine. Love being inside of a ship

    Florence Nguyen · October 8, 2015
  • Brian M.

    Every appetizer on the menu is delicious. Great atmosphere.

    Brian Masefield · September 24, 2015
  • Richard K.

    The burger is awesome

    Richard Kerby · September 13, 2015
  • Nicolette R.

    Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!

    Nicolette Romero · September 12, 2015
  • Charley T.

    Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.

    Charley Todd · September 1, 2015
  • Olya N.

    Best soups

    Olya Nikolayonok · August 12, 2015
  • Signs V.

    The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- Read more

    Signs Visual · July 22, 2015
  • Longfei X.

    Scallops dish has small portion but taste is fantastic

    Longfei Xing · July 18, 2015
  • Dustin L.

    Happy hour's only on the bar half of the restaurant.

    Dustin Lee · July 18, 2015
  • Rollin L.

    The food is great and the seafood is fresh. But they need more staff since it took us 20 minutes to get the bill and an hour to get our food.

    Rollin Lee · July 16, 2015
  • Catherine P.

    You can't go wrong with their oysters

    Catherine Park · July 12, 2015
  • Cole K.

    The oysters are enormous, and they're on the happy hour menu. Do it!

    Cole Kennedy · June 13, 2015
  • Cole K.

    If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.

    Cole Kennedy · May 1, 2015
  • Joo J.

    Love their raw bar tower

    Joo Joo · April 30, 2015
  • Paige C.

    Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!

    Paige C · April 17, 2015
  • Randy W.

    Oysters :)

    Randy Wong · April 13, 2015
  • Miguel L.

    Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.

    Miguel Lopez · April 7, 2015
  • Adeline J.

    Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.

    Adeline Jessica · April 1, 2015
  • Wendy Q.

    Lobster bisque was the best thing I had here.

    Wendy Qiu · March 27, 2015
  • Malcolm R.

    $1 oysters 5-7PM

    Malcolm Ring · March 19, 2015
  • angela g.

    I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.

    angela gaylor · March 10, 2015
  • Jeffrey W.

    Service was awful and management was amateur. Food was good though.

    Jeffrey W · March 6, 2015
  • MrsCorkster

    Consistently fresh seafood and good service put this on regular rotation.

    MrsCorkster · March 4, 2015
  • Cécile

    Awesome decor.

    Cécile · March 3, 2015

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