Lure Fishbar

Lure Fishbar

Seafood Restaurant and Sushi Restaurant · SoHo
142 Mercer St (at Prince St), New York, NY 10012, United States
Open until Midnight (Show more)
  • Mon–Thu
    • 11:30 AM–11:00 PM
  • Fri
    • 11:30 AM–Midnight
  • Sat
    • 11:00 AM–Midnight
  • Sun
    • 11:00 AM–10:00 PM
Brunch, Lunch, Dinner, Happy Hour
Beer, Wine, Full Bar, Cocktails
Credit Cards:
Yes (incl. American Express & MasterCard)
Outdoor Seating:

Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.


Based on 1,126 votes

People like this place

  • On Eater's The 38 Essential New York Restaurants, Spring 2016
  • What you need to know
    Karl W.
    "Try the bash burger- it's not on the menu but it's amazing!"(18 Tips)
    Julien B.
    "The lure burger is one of the best in NYC"(5 Tips)
    Silver A.
    "$1 oysters and $6 wines is the best combo ever!"(9 Tips)
    "Don't miss the burger or lobster roll (when in season)."(14 Tips)
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339 tips and reviews.

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  • seafood
  • oysters
  • burgers
  • sushi
  • happy hour
  • cocktails
  • good for dates
  • off-menu items
  • fish
  • shrimp tempura
  • trendy
  • desserts
  • deviled eggs
  • calamari
  • wine
  • lively
  • red snapper
  • yellowtail jalapeño
  • branzino
  • martinis
  • Michelle

    The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates

    Michelle · September 23, 2014
  • ZZubin

    It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.

    ZZubin · November 8, 2015
  • Paige C.

    Lure had the freshest seafood that I have ever had. Our table ordered the oysters, fried calamari and tons of sushi. We kept ordering all throughout. The food was out of this world; a new favorite.

    Paige C · March 4, 2013
  • Siettah

    Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact

    Siettah · February 19, 2015
  • Bitches Who Brunch

    In the mood for a lobster Benny? Lure's offers a large portion of lobster and the perfect amount of light Hollandaise sauce. The English muffin on the bottom is the perfect compliment! Read more

    Bitches Who Brunch · 2 weeks ago
  • Eater

    Great for dates & business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, & one of the best burgers in the city. [Eater 38 Member]

    Eater · October 4, 2011
  • Eater

    Eater co-founder Ben Leventhal: "80-20 blend, special sauce, shredded lettuce, tomato, yellow American cheese, brioche bun. When we close our eyes and imagine the burger of our dreams, this is it."

    Eater · April 18, 2013
  • Nicolette R.

    Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!

    Nicolette Romero · September 12, 2015
  • Tasting Table

    Try the Lure lobster club. Homemade lobster salad is infused with crumbled bacon and juicy sliced tomatoes for a bit of texture and a ton of flavor. A tasty contender in our 2012 Lobster Roll Rumble: Read more

    Tasting Table · May 4, 2012
  • Thrillist

    Multiple-time Burger Bash Champion, this is basically what you think of when you think of just a straight-up great cheeseburger with the works: lettuce, pickles, and special sauce on a brioche bun. Read more

    Thrillist · July 22, 2013
  • Caroline G.

    The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.

    Caroline Gartshore · January 21
  • Nakisha

    The red snapper was delicious!! Table shared devil eggs w/caviar, shrimp tempura, dragon rolls & calamari for appetizers + chocolate cake for dessert which were all great additions to the yummy meal.

    Nakisha · April 29, 2013
  • Tony X.

    I probably had the best Branzino of my life here. The skin was extremely crispy yet the flesh was moist and succulent. Sushi was super fresh and the molten chocolate cake was divine. Eat here. Now.

    Tony Xerray · May 6, 2013
  • Ryan W.

    "The sceney Soho spot has plenty of platter options: Choose the small ($25), the medium ($58), and large ($110) for a variation of oysters, shrimp, clams, crab claws, seafood salad, and lobster." Read more

    Ryan Williams · November 14, 2012
  • Sean S.

    Great for dates and business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, and one of the best burgers in the city.

    Sean Stenstrom · February 21, 2014
  • Metromix

    Our Readers' Choice WINNER for Best Burger. Don't get confused by this seafood based restaurant, Lure chefs adds carmelized-onion-and-bacon jam and pickles for their version of the American favorite. Read more

    Metromix · July 7, 2010
  • Jayne H.

    This place leaves me wanting more. Sushi & oysters were super fresh, not a fan of curry but the red snapper curry was delicious & even their plain white rice was the best I've ever had, so flavorful.

    Jayne Huang · March 31, 2013
  • Halstead Property

    We sure love happy hour in the boat-like décor. During it order the Shrimp Tempura appetizer filled with fresh, large shrimp perfectly fried lightly with a spicy mayo dip that tops it off impeccably.

    Halstead Property · October 8, 2013
  • Giovanni D.

    While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.

    Giovanni D'Palma · December 20, 2015
  • BoozeMenus

    Go for brunch! Start with the small seafood tower to share, move onto the Lobster Roll as the main course. The Bloody Royale toting a jumbo shrimp garnish and an oyster shooter is a must! Read more

    BoozeMenus · January 20, 2012

    Happy hour at the bar is great fun (the bartenders are friendly, the fare is fabulous, and the prices beat any Uptown establishment of equal caliber). Also, the Bloody Mary Royale is fabulous. Read more · January 22, 2012
  • Isla R.

    Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!

    Isla Rose · February 26, 2015
  • sam p.

    This place stands out among some other terrific restaurants in Soho. The interior design is beautiful, and the food is great. I love the crab cakes, grilled octopus and of course, the sushi.

    sam pezzullo · August 20, 2013
  • Brooks W.

    The Bash. Don't look on the menu- it's not there. Its namesake's inspired by the annual award it seems to have wrapped around its finger. Speaking of fingers, you'll be licking yours after eating one.

    Brooks Wood · August 24, 2012
  • Signs V.

    The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- Read more

    Signs Visual · July 22, 2015
  • The Wall Street Journal

    The interior is like someone's gorgeous private yacht. My favorite place to have raw oysters or dinner with friends. Porthole windows flash pedestrians' heels passing by up on the street. Read more

    The Wall Street Journal · August 3, 2014
  • Lindsey T.

    One of the best meals we've ever had. Great Soho location, it's a little hidden - tucked below street level. Amazingly fresh seafood, awesome sushi and dessert, fantastic cocktails.

    Lindsey Timberman · January 6, 2013
  • Silver A.

    happy hour specials til 7pm is awesome! $1 oysters and $6 wines is the best combo ever! bartenders are very friendly even though they are always busy. nice spot to chill and relax.

    Silver Arevalo · August 16, 2010
  • Elyse E.

    The sushi is so good! Arctic char sashimi is amazing. Miso salmon roll, yellowtail jalapeño and eel avocado - all delicious. Rolls are schmedium so order accordingly or you'll be hungry.

    Elyse Estrada · December 6, 2012
  • Andrew F.

    Kat is my favorite manager in NYC and will make you feel at home. Not only amazing oysters, but the fish is incredibly fresh and always cooked to perfection. Try the naked cowgirls.

    Andrew Ferenci · July 8, 2012
  • Charley T.

    Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.

    Charley Todd · September 1, 2015
  • Alana

    Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.

    Alana · August 14, 2014
  • Becca M.

    The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.

    Becca McArthur · December 6, 2015
  • Chelsa

    skip dessert here & head to Baked by Melissa walk up window for mini-cupcakes (Spring & Broadway). Open til 8pm, you may have to run & get them before dinner is over but worth it!

    Chelsa · April 21, 2009
  • Burger Bedlam

    Be sure to try the Bash Burger, our #1 ranked burger! It's not on the menu so you gotta ask for it specifically. One of the bartenders, Annie, makes a mean Old Fashioned as well.

    Burger Bedlam · July 25, 2011
  • 2 D.

    Lure Fishbar may be one of the best destinations for oysters in the city, serving an attractive menu that includes: Blue Point (Long Island) $3, Island Creek (Massachusetts) ... Read more

    2 Dine Out · January 31, 2012
  • Lindsey T.

    One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!

    Lindsey Timberman · November 25, 2012
  • Marian E.

    Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!

    Marian Elbert · August 9, 2013
  • Jillian Z.

    One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!

    Jillian Zona · November 9, 2014
  • Taylor V.

    Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.

    Taylor Vick · June 9, 2013
  • John S.

    There are 2 burgers on the menu, and the best burger in new York winner that is off the menu. Features bacon jam. Best in ny, I don't think so. But still good.

    John Santos · February 12, 2010
  • Chris

    Lots here even of you don't like seafood. The chicken paillard sandwich was great and the chips were homemade. You can pay with Cover and not wait for the check!

    Chris · March 14, 2014
  • LogoTV

    Happy hour Monday – Friday with $8 dollar drinks and tasting plates of some of their best aps and entrees! Get there early to get a booth!” – Renee, Setup Squad

    LogoTV · March 15, 2011
  • The Corcoran Group

    Order the Classic Lobster Roll here. It's a classic blend of lobster and bacon, what could be better? They also have some of the freshest oysters we’ve had in the city.

    The Corcoran Group · August 15, 2011
  • Trevor

    Came here at lunch time on President's Day. Brunch menu inexplicably unavailable. Cool decor; very expensive ($30 for lobster roll with potato chips); average food; indifferent service. Won't return.

    Trevor · February 21, 2012
  • Peter S.

    Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.

    Peter Scordo · July 27, 2014
  • Brooke H.

    While the sushi and filled fish is some of the best, still one of the best burgers in town. And be Very nice to Roz at the door during the day. She RULES.

    Brooke Hammerling · April 1, 2011
  • Devina S.

    Want impressed with the very average sushi....but the seared branzino over beet risotto was an incredible entree..super crispy skin and perfectly seasoned!

    Devina Saraff · August 2, 2012
  • HuffPost

    A definite HuffPost favorite, make sure to order the yellowtail jalapeno roll and ask for the Bash Burger (it's delicious). For dessert, ice cream sandwiches. Read more

    HuffPost · July 6, 2010

    Another great option for sushi/sashimi, and the rest of the menu is terrific too, with an emphasis (naturally) on seafood. Good happy hour too. -Eddie

    CREATETHE GROUP · November 22, 2011

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