Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.
The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates
It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.
Lure had the freshest seafood that I have ever had. Our table ordered the oysters, fried calamari and tons of sushi. We kept ordering all throughout. The food was out of this world; a new favorite.
Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact
Great for dates & business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, & one of the best burgers in the city. [Eater 38 Member]
Eater co-founder Ben Leventhal: "80-20 blend, special sauce, shredded lettuce, tomato, yellow American cheese, brioche bun. When we close our eyes and imagine the burger of our dreams, this is it."
Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!
The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
The red snapper was delicious!! Table shared devil eggs w/caviar, shrimp tempura, dragon rolls & calamari for appetizers + chocolate cake for dessert which were all great additions to the yummy meal.
I probably had the best Branzino of my life here. The skin was extremely crispy yet the flesh was moist and succulent. Sushi was super fresh and the molten chocolate cake was divine. Eat here. Now.
Great for dates and business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, and one of the best burgers in the city.
This place leaves me wanting more. Sushi & oysters were super fresh, not a fan of curry but the red snapper curry was delicious & even their plain white rice was the best I've ever had, so flavorful.
We sure love happy hour in the boat-like décor. During it order the Shrimp Tempura appetizer filled with fresh, large shrimp perfectly fried lightly with a spicy mayo dip that tops it off impeccably.
While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.
Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!
This place stands out among some other terrific restaurants in Soho. The interior design is beautiful, and the food is great. I love the crab cakes, grilled octopus and of course, the sushi.
The Bash. Don't look on the menu- it's not there. Its namesake's inspired by the annual award it seems to have wrapped around its finger. Speaking of fingers, you'll be licking yours after eating one.
One of the best meals we've ever had. Great Soho location, it's a little hidden - tucked below street level. Amazingly fresh seafood, awesome sushi and dessert, fantastic cocktails.
happy hour specials til 7pm is awesome! $1 oysters and $6 wines is the best combo ever! bartenders are very friendly even though they are always busy. nice spot to chill and relax.
The sushi is so good! Arctic char sashimi is amazing. Miso salmon roll, yellowtail jalapeño and eel avocado - all delicious. Rolls are schmedium so order accordingly or you'll be hungry.
Kat is my favorite manager in NYC and will make you feel at home. Not only amazing oysters, but the fish is incredibly fresh and always cooked to perfection. Try the naked cowgirls.
Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.
Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.
The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.
skip dessert here & head to Baked by Melissa walk up window for mini-cupcakes (Spring & Broadway). Open til 8pm, you may have to run & get them before dinner is over but worth it!
Be sure to try the Bash Burger, our #1 ranked burger! It's not on the menu so you gotta ask for it specifically. One of the bartenders, Annie, makes a mean Old Fashioned as well.
One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!
Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!
Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.
There are 2 burgers on the menu, and the best burger in new York winner that is off the menu. Features bacon jam. Best in ny, I don't think so. But still good.
Lots here even of you don't like seafood. The chicken paillard sandwich was great and the chips were homemade. You can pay with Cover and not wait for the check!
“Happy hour Monday – Friday with $8 dollar drinks and tasting plates of some of their best aps and entrees! Get there early to get a booth!” – Renee, Setup Squad
Order the Classic Lobster Roll here. It's a classic blend of lobster and bacon, what could be better? They also have some of the freshest oysters we’ve had in the city.
Came here at lunch time on President's Day. Brunch menu inexplicably unavailable. Cool decor; very expensive ($30 for lobster roll with potato chips); average food; indifferent service. Won't return.
Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.
While the sushi and filled fish is some of the best, still one of the best burgers in town. And be Very nice to Roz at the door during the day. She RULES.
Want impressed with the very average sushi....but the seared branzino over beet risotto was an incredible entree..super crispy skin and perfectly seasoned!
Another great option for sushi/sashimi, and the rest of the menu is terrific too, with an emphasis (naturally) on seafood. Good happy hour too. -Eddie