Lure Fishbar

Lure Fishbar

Seafood Restaurant and Sushi Restaurant$$$$
SoHo, New York
348 Tips and reviews
  • seafood
  • oysters
  • sushi
  • burgers
  • happy hour
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  • ZZubin
    ZZubinNovember 8, 2015
    It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.
  • Michelle
    MichelleSeptember 23, 2014
    The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates
  • Bitches Who Brunch
    In the mood for a lobster Benny? Lure's offers a large portion of lobster and the perfect amount of light Hollandaise sauce. The English muffin on the bottom is the perfect compliment! Read more
  • Paige C.
    Paige CMarch 4, 2013
    Lure had the freshest seafood that I have ever had. Our table ordered the oysters, fried calamari and tons of sushi. We kept ordering all throughout. The food was out of this world; a new favorite.
  • Eater
    EaterApril 18, 2013
    Eater co-founder Ben Leventhal: "80-20 blend, special sauce, shredded lettuce, tomato, yellow American cheese, brioche bun. When we close our eyes and imagine the burger of our dreams, this is it."
  • Nicolette R.
    Nicolette RomeroSeptember 12, 2015
    Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!
  • Consuelo R.
    If you get there early, you can avoid the loud, noisy crowd, enjoy the interior design and relax with fabulous cocktails and great seafood. The homemade chips at the bar are dangerously addictive.
  • Thrillist
    ThrillistJuly 22, 2013
    Multiple-time Burger Bash Champion, this is basically what you think of when you think of just a straight-up great cheeseburger with the works: lettuce, pickles, and special sauce on a brioche bun. Read more
  • The Wall Street Journal
    The interior is like someone's gorgeous private yacht. My favorite place to have raw oysters or dinner with friends. Porthole windows flash pedestrians' heels passing by up on the street. Read more
  • Halstead Property
    Halstead PropertyOctober 8, 2013
    We sure love happy hour in the boat-like décor. During it order the Shrimp Tempura appetizer filled with fresh, large shrimp perfectly fried lightly with a spicy mayo dip that tops it off impeccably.
  • Sean S.
    Sean StenstromFebruary 21, 2014
    Great for dates and business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, and one of the best burgers in the city.
  • Signs V.
    Signs VisualJuly 22, 2015
    The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- Read more
  • Eater
    EaterJuly 27
    Chef Capon does most of the work with his perfectly sculpted lollipop Buffalo wings. These little wonders can be easily consumed with one hand while you sip a beer wit the other. Six wings for $14. Read more
  • Isla R.
    Isla RoseFebruary 26, 2015
    Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!
  • Becca M.
    Becca McArthurDecember 6, 2015
    The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.
  • Tony X.
    Tony XerrayMay 6, 2013
    I probably had the best Branzino of my life here. The skin was extremely crispy yet the flesh was moist and succulent. Sushi was super fresh and the molten chocolate cake was divine. Eat here. Now.
  • Nakisha
    NakishaApril 29, 2013
    The red snapper was delicious!! Table shared devil eggs w/caviar, shrimp tempura, dragon rolls & calamari for appetizers + chocolate cake for dessert which were all great additions to the yummy meal.
  • sam p.
    sam pezzulloAugust 20, 2013
    This place stands out among some other terrific restaurants in Soho. The interior design is beautiful, and the food is great. I love the crab cakes, grilled octopus and of course, the sushi.
  • Reserve
    ReserveAugust 4
    In the Classic Lobster Roll at Lure Fishbar in New York, the seafood salad is tucked into a fresh, plush brioche and paired with tangy vegetable slaw. Read more
  • Tasting Table
    Tasting TableMay 4, 2012
    Try the Lure lobster club. Homemade lobster salad is infused with crumbled bacon and juicy sliced tomatoes for a bit of texture and a ton of flavor. A tasty contender in our 2012 Lobster Roll Rumble: Read more
  • Ryan W.
    Ryan WilliamsNovember 14, 2012
    "The sceney Soho spot has plenty of platter options: Choose the small ($25), the medium ($58), and large ($110) for a variation of oysters, shrimp, clams, crab claws, seafood salad, and lobster." Read more
  • Jillian Z.
    Jillian ZonaNovember 9, 2014
    One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!
  • Charley T.
    Charley ToddSeptember 1, 2015
    Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.
  • Jayne H.
    Jayne HuangMarch 31, 2013
    This place leaves me wanting more. Sushi & oysters were super fresh, not a fan of curry but the red snapper curry was delicious & even their plain white rice was the best I've ever had, so flavorful.
    ThePurplePassport.comJanuary 22, 2012
    Happy hour at the bar is great fun (the bartenders are friendly, the fare is fabulous, and the prices beat any Uptown establishment of equal caliber). Also, the Bloody Mary Royale is fabulous. Read more
  • Eater
    EaterApril 6
    Lure Fishbar is one of downtown Manhattan's greatest power-lunching restaurants and it's also a fun choice for date night. Read more
  • Elyse E.
    Elyse EstradaDecember 6, 2012
    Been here 10+ times
    The sushi is so good! Arctic char sashimi is amazing. Miso salmon roll, yellowtail jalapeño and eel avocado - all delicious. Rolls are schmedium so order accordingly or you'll be hungry.
  • Alana
    AlanaAugust 14, 2014
    Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.
  • Andrew F.
    Andrew FerenciJuly 8, 2012
    Been here 10+ times
    Kat is my favorite manager in NYC and will make you feel at home. Not only amazing oysters, but the fish is incredibly fresh and always cooked to perfection. Try the naked cowgirls.
  • BoozeMenus
    BoozeMenusJanuary 20, 2012
    Go for brunch! Start with the small seafood tower to share, move onto the Lobster Roll as the main course. The Bloody Royale toting a jumbo shrimp garnish and an oyster shooter is a must! Read more
  • Lindsey T.
    Lindsey TimbermanJanuary 6, 2013
    One of the best meals we've ever had. Great Soho location, it's a little hidden - tucked below street level. Amazingly fresh seafood, awesome sushi and dessert, fantastic cocktails.
  • Kelsey K.
    Kelsey KotzebueSeptember 13
    Local underground lunch spot. A little on the pricey side but worth it. Delicious cocktails and the decor makes it seem like you really are on a boat.
  • Caroline
    CarolineJanuary 21
    The decor is pretty awesome and their oysters were perfectly fresh. We had the surf and turf as a main and it was just average, and the lobster was stuffed with other seafood, which seemed a shame.
  • Peter S.
    Peter ScordoJuly 27, 2014
    Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.
  • Giovanni D.
    Giovanni D'PalmaDecember 20, 2015
    While I definitely enjoyed the food and decor, I wasn't blown away with any one dish. I'd say this restaurant is worth a try but may not be worth a second visit.
  • Bitches Who Brunch
    Bitches Who BrunchNovember 5, 2015
    The Bitches say: A. Go here for a really unique interior and top notch brunch fare, elevated with the freshest of seafood and a fun playlist. Read more
  • Taylor V.
    Taylor VickJune 9, 2013
    Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.
  • Marian E.
    Marian ElbertAugust 9, 2013
    Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
  • Lindsey T.
    Lindsey TimbermanNovember 25, 2012
    One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!
  • Paige C.
    Paige CApril 17, 2015
    Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!
  • Gilbert W.
    Gilbert WongAugust 7
    everything fresh n delicious. the wine n sake are pricey. if u treat customers badly who go there during restaurant week, don't participate!
  • Oz L.
    Oz LublingJanuary 20
    amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience
  • Chris
    ChrisMarch 14, 2014
    Lots here even of you don't like seafood. The chicken paillard sandwich was great and the chips were homemade. You can pay with Cover and not wait for the check!
  • Ryan W.
    Some of the best menu items include the Lure Burger, Hellfire Roll, and Tuna Tacos.
  • Nikki B.
    Nikki BogopolskayaJuly 10, 2014
    Been here 5+ times
    Happy hour runs 5-7 and includes $9 cocktails, $7 rosé and $1.25 oysters. Best place to feel super fancy but get away with a very decent tab.
  • RC
    RCJanuary 20
    The specialty oysters are brilliant! The Poke is beautiful but lacks the usual satisfaction of Poke. Tempura shrimp is fantastic. Avoid the fried rice.
  • Alyx H.
    Alyx HeartcoreAugust 5, 2013
    Unique layout and atmosphere coupled with small portions of delicious food and great service. Come here on a date or just for a noteworthy experience.
  • Fadia K.
    Fadia KaderJuly 6, 2013
    Get a mix of the east and west oysters! Try the deviled eggs to share and the lobster roll! Saturday + Sunday brunch menu too! Enjoy
  • Amy T.
    Amy ThaiAugust 14, 2013
    lobster roll is delicious. get a salad with it instead of fries or chips to make yourself feel less guilty
  • Siettah
    SiettahFebruary 19, 2015
    Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact
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