Lure Fishbar

Lure Fishbar

Seafood Restaurant and Sushi Restaurant · SoHo
142 Mercer St (at Prince St), New York, NY 10012, United States
Closed until 11:30 AM (Show more)
  • Mon–Thu
    • 11:30 AM–11:00 PM
  • Fri
    • 11:30 AM–Midnight
  • Sat
    • 11:00 AM–Midnight
  • Sun
    • 11:00 AM–10:00 PM
$ $ $ $
Brunch, Lunch, Dinner, Happy Hour
Beer, Wine, Full Bar, Cocktails
Credit Cards:
Yes (incl. American Express & MasterCard)
Outdoor Seating:

Seafood, sushi and oyster bar, serving 7 days a week including weekend brunch menu. Private room available. Reservations recommended.


Based on 958 votes

People like this place

  • On 20 Outstanding Oyster Happy Hours in NYC
  • What you need to know
    Karl B.
    "Try the bash burger- it's not on the menu but it's amazing!"(17 Tips)
    Julien B.
    "The lure burger is one of the best in NYC"(5 Tips)
    Silver A.
    "$1 oysters and $6 wines is the best combo ever!"(9 Tips)
    Fadia K.
    "Try the deviled eggs to share and the lobster roll!"(7 Tips)
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  • Recent
  • Popular

313 tips and reviews.

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  • all tips and reviews
  • seafood
  • oysters
  • burgers
  • sushi
  • happy hour
  • cocktails
  • off-menu items
  • good for dates
  • fish
  • shrimp tempura
  • desserts
  • trendy
  • calamari
  • wine
  • deviled eggs
  • caviar
  • lively
  • martinis
  • red snapper
  • yellowtail jalapeño
  • Luke

    Fun atmosphere and a crowd pleasing menu. Feels like a high energy yacht

    Luke · 3 days ago
  • Nick N.

    The noise 😐

    Nick Newman · 2 weeks ago
  • Ana S.

    Everything is fresh and delicious... Must tried chocolate truffle they're out of this world

    Ana Salazar · 2 weeks ago
  • ZZubin

    It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.

    ZZubin · 3 weeks ago
  • Bitches Who Brunch

    The Bitches say: A. Go here for a really unique interior and top notch brunch fare, elevated with the freshest of seafood and a fun playlist. Read more

    Bitches Who Brunch · 3 weeks ago
  • CRUZiiiE

    Even if you don't like seafood (which theirs is very good), their salted caramel dessert is worth stopping in for!

    CRUZiiiE · October 10
  • Florence N.

    Great cocktails and wine. Love being inside of a ship

    Florence Nguyen · October 8
  • Brian M.

    Every appetizer on the menu is delicious. Great atmosphere.

    Brian Masefield · September 24
  • Richard K.

    The burger is awesome

    Richard Kerby · September 13
  • Nicolette R.

    Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!

    Nicolette Romero · September 12
  • Charley T.

    Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.

    Charley Todd · September 1
  • Olya N.

    Best soups

    Olya Nikolayonok · August 12
  • Signs V.

    The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- Read more

    Signs Visual · July 22
  • Longfei X.

    Scallops dish has small portion but taste is fantastic

    Longfei Xing · July 18
  • Dustin L.

    Happy hour's only on the bar half of the restaurant.

    Dustin Lee · July 18
  • Rollin L.

    The food is great and the seafood is fresh. But they need more staff since it took us 20 minutes to get the bill and an hour to get our food.

    Rollin Lee · July 16
  • Catherine P.

    You can't go wrong with their oysters

    Catherine Park · July 12
  • Cole K.

    The oysters are enormous, and they're on the happy hour menu. Do it!

    Cole Kennedy · June 13
  • Cole K.

    If you don't have a reservation at lunch, ask to sit in the back at the sushi bar. Rarely a wait, plus great service.

    Cole Kennedy · May 1
  • Joo J.

    Love their raw bar tower

    Joo Joo · April 30
  • Paige C.

    Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!

    Paige C · April 17
  • Randy W.

    Oysters :)

    Randy Wong · April 13
  • Miguel L.

    Great ambience; good cocktails; smells delicious. A good mix of locals and out-of-towers.

    Miguel Lopez · April 7
  • Adeline J.

    Amazing seafood and very fun, trendy atmosphere, but be prepared to fork over the dough.

    Adeline Jessica · April 1
  • Wendy Q.

    Lobster bisque was the best thing I had here.

    Wendy Qiu · March 27
  • Malcolm R.

    $1 oysters 5-7PM

    Malcolm Ring · March 19
  • angela g.

    I had the miso salmon roll, which was good, but I tried someone else's tuna and it was GREAT. Splurge for the entree over the sushi.

    angela gaylor · March 10
  • Jeffrey W.

    Service was awful and management was amateur. Food was good though.

    Jeffrey W · March 6
  • MrsCorkster

    Consistently fresh seafood and good service put this on regular rotation.

    MrsCorkster · March 4
  • Cécile

    Awesome decor.

    Cécile · March 3
  • Isla R.

    Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!

    Isla Rose · February 26
  • Dustin

    That was some proper chowda.

    Dustin · February 20
  • Siettah

    Restaurant week menu was a great value and the food was tasty but the service left a lot to be desired. Our waitress did not offer any helpful information and seemed to have a problem with eye contact

    Siettah · February 19
  • Martha

    solid cocktails and food.

    Martha · February 9
  • Iana Y.

    Some very nice sushi rolls! :-)

    Iana Y. · January 4
  • julia t.

    Love the Branzino at dinner. Solid eggs Benedict options at brunch - and fresh and varied fruit salad (blood orange!).

    julia t · January 3
  • Ong Andrew b.

    Great happy hour + fabulous service + friendly + humble. What's more do you expect from here ?

    Ong Andrew bc · January 3
  • Nick J.

    The perfect place to grab a glass of wine by yourself for no other reason than you deserve it.

    Nick Jordan · December 20, 2014
  • Karl B.

    Try the bash burger- it's not on the menu but it's amazing!

    Karl B · December 9, 2014
  • Jillian Z.

    One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!

    Jillian Zona · November 9, 2014
  • Erin S.

    Great food, great atmosphere at this almost hidden place. Make a reservation to make sure you get a table.

    Erin Shea · November 9, 2014
  • Merih Y.

    Oysters rolls

    Merih Yurtkuran · November 6, 2014
  • Ece B.

    Best Bloody Mary I've had in my life. Comes with a fat shrimp and oyster shot. Amazeee. $18.

    Ece Bildiren · October 27, 2014
  • Frank D.

    If you order a seafood entree, try the steamed red snapper with bok choy and red curry sauce

    Frank Diebold · September 27, 2014
  • Mimi

    Crispy rice spicy tuna is delicious

    Mimi · September 24, 2014
  • Michelle

    The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates

    Michelle · September 23, 2014
  • Enrico C.

    There's nothing like this. Wonderful

    Enrico Candeo · September 20, 2014
  • Bryce R.

    free refills on diet coke. sip, enjoy, repeat. Forever! oh, and the secret burger is a winner too.

    Bryce Roberts · September 19, 2014
  • Emily L.

    Everything is so good but the snapper and burger are my fav!!

    Emily Larimore · September 16, 2014
  • Phoenix 💥💥💥

    Awesome burgers

    Phoenix 💥💥💥 · September 2, 2014

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