The area isn't cheap, but window-shopping is free – start at Piccadilly Circus and walk up Regent Street to see some of London’s top stores. Going on a weekday may help you avoid the weekend stampede. Read more
Piccadilly Circus is famous around the world for it's video display and neon signs mounted on the corner building on the northern side. The huge screens have been displaying adverts and brand messages since 1954. The circus is also home to the Shaftesbury memorial fountain and statue of Eros.