SoHo, New York
  • Julien G.
    "This store is designed by Rem Koolhaas."(4 Tips)
    Jereé Anderson
    "Hands down, my favorite Prada store in Manhattan!"(2 Tips)
    "steep wood slope into the mid-store cavern"(2 Tips)
    Andrew M.
    "Slide down the halfpipe."(2 Tips)
31 Tips and reviews
  • favorite prada store
  • rem koolhaas
  • shoes
  • costumes
  • exhibits
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  • Michael N.
    Michael NolfoDecember 6, 2015
    Get a men's black suit at all costs.
  • Sabrina W.
    Sabrina WangJuly 10, 2014
    very cool display. must see.
  • Julien G.
    Julien G.October 9, 2013
    This store is designed by Rem Koolhaas. A whole new shopping experience compared with other stores. Walk downstairs and you will agree with me.
  • Holly H.
    Holly HagerAugust 24, 2013
    Check out Santiago Moix's giant mural in the Prada flagship in Soho before they take it down at the end of Aug
  • Time Out New York
    Time Out New YorkMay 14, 2013
    This couturier teamed up with Great Gatsby costume designer Catherine Martin to create the glitzy gowns & accessories for the film; see those costumes & behind-the-scenes video, at an exhibit at here. Read more
  • Racked
    RackedApril 18, 2013
    This Prada location, designed by Rem Koolhaas, makes the strongest impression. It's a pure shopping experience as you descend down the steep wood slope into the mid-store cavern to shop underground.
  • Heidi M.
    Heidi MMarch 2, 2013
    There's a hidden restroom downstairs off the shoe showroom.
  • Christina L.
    Christina LeeDecember 26, 2012
    Stunning display but their afterservice sucks.
  • H I.
    H IOctober 15, 2012
    The architecture of this store is worth checking out! No photos allowed though.
  • Claudia
    ClaudiaAugust 18, 2012
    by Rem Koolhaas
  • jendotlu
    jendotluJuly 8, 2012
    Slide down the big halfpipe looking thing then get kicked out but knowing you did something amazing for those who have also thought of the samething. Then post vid to youtube.
  • Angel S.
    Angel SámanoMay 16, 2012
    Don't blame the evil about wearing prada...
    ThePurplePassport.comMarch 12, 2012
    A visit to Prada is always an experience in the unexpected—from the gems you’ll find on the sale rack to funky exhibitions on the “wave.” It's the ultimate designer store. Read more
  • Andrew M.
    Andrew MagerNovember 26, 2011
    Slide down the halfpipe. I promise they won't kick you out.
  • Jereé Anderson
    Jereé AndersonNovember 10, 2011
    Hands down, my favorite Prada store in Manhattan! Read more
  • Sincere H.
    Sincere HarrisNovember 10, 2011
    Beautiful store; great employees : )
  • Love Lee T.
    Love Lee Tricia LeeNovember 8, 2011
    Fall 2011 bags, very similar to Fall 2010 Mui Mui- but gotta love it.
  • Jennifer K.
    Jennifer KSeptember 14, 2011
    In women's shoes, ask for Rich. Not pushy, great intuition and is skilled at making suggestions for his clients.
  • @JaumePrimero
    @JaumePrimeroSeptember 13, 2011
    even if you don't plan on buying anything, the design of this store is like no other. It is an institution in Soho. You must check it out.
  • Racked
    RackedJuly 28, 2011
    Of all the Pradas in New York and the US, this store, designed by Rem Koolhaas, makes the strongest impression. [Racked 38 Member] Read more
  • Nathan S.
    Nathan SimpsonMay 17, 2011
    If you are looking to buy from the runway collection go here the Soho location has the best selection from the runway along with great special edition pieces.
  • coleen c.
    coleen c.April 18, 2011
    the most elaborate shopping experience.... money can sometimes buy you happiness. it's all in here =)
    OMGICUMarch 20, 2011
    Jadakiss was spotted here in an all-purple Billionaire Boys Club jumpsuit, looking for "a matching handbag."
  • Jeree A.
    Jeree AndersonMarch 19, 2011
    This is my favorite PRADA store in NY. <3.
  • Marcos A.
    Marcos AvilaAugust 31, 2010
    Everything Here is Worth the money, the quality is superb! This store is my guilty pleasure!
  • Loretta H.
    Loretta HuiJune 5, 2010
    Check out ANTM Celia while here
  • Danielle
    DanielleMay 31, 2010
    Go to 5th ave. More stuff. Better service.
  • How To Make It In America
    It's a pure shopping experience as you descend down the steep wood slope into the mid-store cavern to shop underground.
  • Recai S.
    Recai SırmalıMarch 7, 2013
    Her şey çok şık
  • Vanessa B.
    Vanessa BecerraDecember 28, 2012
    Todo cuesta mil millonesssss
  • Interni Magazine
    Interni MagazineMay 9, 2011
    Interni Best Design selection. Hours: Mon-Tue 11 am - 7 pm, Fri-Sat 11 am - 8 pm, Sun noon - 7 pm Read more
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