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Bakery, Pizza Place, and Caf飣££
  • The folks at The Guardian and Evening Standard like this place. Would you agree?
    • The Guardian
    • Evening Standard
  • Constance |.
    "Great passion fruit cheesecake, airy like a mousse."(13 Tips)
    Greenie C.
    "Highly recommend the passion fruit cheese cake and meat lasagne."(9 Tips)
    Simon B.
    "Italian pastries and coffee in London"(12 Tips)
    Two Boots a.
    "For breakfast/brunch, try their charcoal baked eggs, SO good."(5 Tips)
486 Tips and reviews
  • pizza
  • desserts
  • lively
  • cake
  • pastries
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  • Popular
  • Recent
  • Chris H.
    Chris HainesFebruary 1, 2015
    Been here 5+ times
    It tends to be busy often but for good reason, it's a great place to go for. Very authentic, friendly and buzzing, the staff make you feel welcome. The food is fresh and delicious, desserts to die for
  • Hongjai
    HongjaiMay 7, 2017
    Is this turning into a weekly ritual? Who knows.. today was: salad at the bakery side: aubergine excellent. Marinara pizza on point. Service needs improvement tho-this is the only negative.
  • Vivian
    VivianAugust 24, 2014
    Utterly amazing Italian food though it's quite noisy. Try lamb steak, aubergine parmigiana, baked cheescake, cannoncini, tiramisu, mille-fuille, and all kinds of salads. Plus, the WC is an A XD
  • Trang B.
    Trang BinnyJanuary 24, 2015
    I have tried the steak and the spaghetti here. The steak was a bit small compare to the price and the spaghetti was a bit too salty. But I love the fresh grill pizza and the desserts are so good
  • Two Boots a.
    Two Boots and a FarwaAugust 6, 2017
    For breakfast/brunch, try their charcoal baked eggs, SO good. For lunch their pizza and the yellow risotto are great. The carrot cake is our favorite. Their staff is superfriendly, too!
  • The Guardian
    The GuardianApril 25, 2012
    "Princi's food, which runs from tiny sweetish pizzetini (60p) topped with a pungent smear of dried anchovy to full meals such as braised beef in barolo wine, is very, very good..." Read more
  • Hongjai
    HongjaiMay 1, 2017
    Food is incredible here. Burrata pizza - delicious. Salad is on point. Coffee is great and the desserts are to die for.
  • Yasemin A.
    Yasemin A.October 4, 2014
    you should definitely give a try! tasty pizza, good service👍 if you have a seat on the right side of the restaurant, you wont be charged for tip because it is self service.
  • Justin G.
    Justin GaughanMarch 23, 2015
    My second time here. The food is really good, authentic, and reasonably priced. I would suggest get a table in the restaurant part on the left as opposed to ordering from the counter. Great pizza!
  • saj
    sajOctober 29, 2014
    it's difficult to choose it all looks delish & everything is ready so u don't hav to wait. u can eat a little or alot so great for groups with varied appetites or if u just want a yummy pudding.
  • Orestis T.
    Orestis TsapogasMay 22, 2016
    Love the pizza slices here. They are of the thicker and crispier kind compared to the typical Napolitan type of pizza you normally find in London.
  • Melis B.
    Melis BaşaranerJune 17, 2015
    A fancy milonese pastry shop in soho, if you want to go italian try it but I prefer to have a british style pot of earl grey tea with sticky toffee pudding while in London, delish btw!
    BrokeinLondon.comDecember 22, 2013
    Princi is both bakery and pizzeria. You can just buy your wood-fired favourite bread, and bring it home, or you can also decide to eat there a slice of pizza while drinking an amazing Spritz. Read more
  • Steve G.
    Steve GrahamMarch 26, 2017
    Excellent for a quick bite, not for a night out meal. You have the option to grab pizza slices and pastries from the counter and sit at the long shared tables, or, have a table. Food is the same.
  • Joanna S.
    Joanna SuchomskaFebruary 15, 2015
    Amazing cakes, big selection of lunch foods, tea and coffee. Classical music playing in the background, a very busy place. Each staff member speaks Italian!
  • Jean-Marc B.
    Oh good lord! This place is divine. The food quality is incredible and the breadth of food is a true delight. This is a must go in London.
  • Marco F.
    Marco FrigattiMarch 16, 2015
    Waitress F. Albasi is the best always in a good mood and very personable. Sit at the bar along the window if you're on a date, it's more fun and cosy. Food is excellent!
  • Jason L.
    Jason LearSeptember 30, 2014
    Amazing Italian and Sicilian sweets with delicious Italian coffee. Don't go along as you will struggle to sit. Take a friend. One of you get seats while the other does the ordering.
  • Matt S.
    Matt ShortAugust 2, 2017
    Delicious desserts. I had the tiramisu and it was great. The house red was good as well. It's bust but there seems to be enough places that you'd easily get a table.
  • Basilio M.
    Basilio MartinoFebruary 8, 2012
    Been here 5+ times
    Food is very yummy but don't be afraid to fight for a place! Also be firm and polite when ordering. remember when you step into princi it's like being in italy Who shouts the loudest gets served first
  • Richard J.
    Richard JhangJanuary 28, 2015
    Been here 5+ times
    Italian interpretation of the traditional English breakfast is a delicious fun thing to try. Black truffle eggs are must haves.
  • Federico B.
    Federico BelliniOctober 5, 2017
    One of the few places in central London where is worth it to eat pizza and focaccia. 5 stars staff service. Ask for a little warm up before consuming pizza or pasta
  • Luke K.
    Luke KpaintSeptember 20, 2015
    Authentic Italian tastes, amazing music ranging from sax jazz to Latin pop and easy listening, lively atmosphere. +++
  • Rifat A.
    Rifat ArifogluJune 12, 2014
    We had a great time here. Perfect atmosphere, cheerful and warm service and delicious taste. Special buratta pizza and cheesecake are highly recommended to try!!
  • Michael M.
    Michael MalanJuly 3, 2011
    Love Princi, it's Italian sophistication at its best! Awesome coffee, scrumptious cakes, delicious food and great atmosphere. It's difficult to get a seat because it's so busy, but worth the visit!
  • Sergey X.
    Sergey XekOctober 19, 2013
    Best value/money place in Londpn. Great caprese salad, wonderful pizza, italian drinks. Definetly a must.
    Upvoted 1 day ago
  • Massimo M.
    Massimo MarraJanuary 4, 2016
    Usually I eat at Princi as the food is fresh, tasty and exceptional!! Also, today Gabriele one of the management and Andrea Bizzotto provided an amazing service!!
  • Natalia B.
    Natalia BarbosaMarch 26, 2015
    The pastry is a little bit expensive but its the price to pay for one of the best in town. Besides that I would recommend the pizza and the anti-pasti!
  • Yana S.
    Yana SJune 10, 2012
    Amazing place for Italian takeaway if your working somewhere close. Eating inside however is not very cosy. But the staff is absolutely amazing! They create absolutely Italian atmosphere...
  • George X.
    George XJanuary 25, 2015
    Excellent Italian cuisine - pizza & pasta! Great service, nice prices in the centre of Soho. Recommended!
  • Ronald D.
    Ronald DLDecember 30, 2014
    Enjoy a bit of hectic Italy in Soho. Friendly & attractive staff and the Boston cake is delicious too
  • Edina P.
    Edina PetőMarch 31, 2016
    Real Italian experience, good service, reasonable prices. Try the nutella brioche for breakfast. Always super busy due to location
  • Maria Relea
    Maria ReleaMarch 28, 2016
    I tried a plate with 4 different salads and they were absolutely amazing. Healthy and delicious food!
  • Nada f.
    Nada fouzanApril 30, 2016
    Nice interior.. lovely atmosphere.. the baked goods are amazing.. the baked eggs with cherry tomatoes was nice
  • Jess P.
    Jess ParkerFebruary 2, 2016
    Very nice food. Stop in for a quick espresso and cannoli after shopping. Does get busy later in the afternoon/evening.
  • Manoj M.
    Manoj MAugust 9, 2014
    Beef Ragu!!! One of the yummiest I've had! Whole menu is great, Quick service and smartly priced!
  • Constance |.
    Great passion fruit cheesecake, airy like a mousse. Fabulous hot chocolate. Hard to get a seat.
  • federico s.
    Totally an Italian place. Pizza and pastry. properly prepared Italian recipes. Cannoli Siciliani and the strawberry cake are wonderful. a pity they discontinued the cannoncini .
  • Sania U.
    Sania UkMarch 21, 2016
    I love ❤️this place! Excellent food, cakes and the staff
  • Daniel T.
    Daniel TchernahovskyMarch 25, 2014
    this place serves all purposes. you're in a rush and want a quick lunch, but more variety than just sandwiches? or you miss a good italian pizza? here's the place to go.
  • Claudius J.
    Claudius JablonkaMarch 7, 2013
    Great, beautiful relaxed place, beautiful design. Good value for money. Friendly italian staff let you alone and work over one cup of coffee for hours!
  • Giulia C.
    Giulia CavallariSeptember 2, 2014
    The pizza is actually good! Not easy to find and the price is fair for the location. Also the focaccia with mortadella..just drop there when I felt homesick 😍
  • Nicholas L.
    Nicholas LativyJuly 10, 2010
    Been here 5+ times
    Awesome London branch of the Milan bakery. Pretty much everything is yummy, best to come during the day when you have a chance of being able to get a seat. Always lots of Italians, a good sign surely.
  • Jacques
    JacquesNovember 6, 2016
    Probably didnt go on the best evening. There wasnt much on the menu. Great concept, good quality buffet style italian food, hectic environment.
  • Sajid Nawaz K.
    Sajid Nawaz KhanJuly 20, 2017
    Been here 25+ times
    I could eat here everyday. Authentic, non-pretentious food. Generous portions. And an amazing Tiramisu!
  • Costas L.
    Costas LazaridesMarch 28, 2013
    They changed the layout since the last time I was here. Long queues but my huge 'Colomba' Panettone is totally worth it!
  • Odo
    OdoFebruary 5, 2012
    Nice bakery, good quality for fast food, I tried a bit of everything, pizza, salad, rustici which was my favourites, and some sweets tiramisu and profiterol Read more
  • Erica P.
    Erica P.December 26, 2012
    I loved the divine lemon cheesecake with dulce de leche and chocolate. The nearest stations are Oxford Circus and Tottenham Court Road. Please go.
  • Martin T.
    Martin TiedemannMarch 29, 2012
    Been here 10+ times
    Until 7pm an Aperol or Campari Spritzer comes with a little mound of pizza and filled foccacia bites and homemade crisps for £7 - great aperitivo.
  • Heena K.
    Heena KaraniJune 2, 2016
    Pizza here is great & atmosphere is buzzing. Sometimes hard to get a table.
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