Cosmetics Shop and Perfume Shop · Theater District
200 W 42nd St (at 7th Ave), New York, NY 10036, United States
Closed until 10:00 AM (Show more)
  • Mon–Sun
    • 10:00 AM–Midnight
Credit Cards:
Yes (incl. American Express & NFC Payments)

Visit Sephora in New York,NY and discover makeup, skin care, fragrance, nail and hair products from top beauty brands. Get free samples with every purchase and join our Beauty Insider loyalty rewards program for exclusive offers, special events and a free birthday gift...


Based on 185 votes

People like this place

  • What you need to know
    Monique P.
    "sampling fragrances!"(2 Tips)
    "browse and consult with staff."(2 Tips)
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25 tips and reviews.

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  • DJs
  • nail polish
  • delivery
  • music
  • gifts
  • arts
  • performances
  • Nandi A.

    Very busy.

    Nandi Anderson · March 21
  • Yesbelt F.

    Even if it is crowded you can be in and out.

    Yesbelt Fernandez · January 6
  • Monique P.

    I asked the shop assistant if they could check if they'd more stock of a product & he just said 'yes' & continued sampling fragrances!

    Monique Perry · October 29, 2015
  • Cristina

    Just beautiful to have heaven in the middle of NYC

    Cristina · October 2, 2015
  • Insil K.

    Superfriendly staff here! Love it

    Insil Kim · July 16, 2015
  • John A.

    Big store, good selection, makeover station near front. But Times Square location draws big crowds and service suffers. Leave yourself am extra 20 min at checkout.

    John Antos · June 12, 2015
  • Binki C.

    Hey Sephora, you should join Freebie! The benefits are amazing for both you and me. Read more

    Binki Collado · March 26, 2015

    A much quieter store compared to the other times sq location so it's more pleasant to browse and consult with staff. The store is smaller with less products on offer but more room to play. · September 10, 2014
  • Mercedes C.

    Love my Sephardic cosmetics

    Mercedes Cas · August 8, 2014
  • Adan S.

    Coffe and chairs for husbands, boyfriends and dads.

    Adan Salas · April 6, 2014
  • Imira D.

    Christina was super cool and very helpful👍

    Imira D · February 12, 2014
  • Jonathan H.

    Nude skincare products rock! Try it 😁

    Jonathan Hidalgo · September 20, 2013
  • Platinum P.

    1/2 off Sephora by OPI nailpolishes now!

    Platinum Product Junkies · June 15, 2013
  • FSolomon

    get Priscilla at the Beauty Studio to help you--she made a mascara artist out of a novice like me!

    FSolomon · May 22, 2013
  • Marco A.

    Awesome place, you can ask for a sample to take home and try the product at home

    Marco Ayala · April 7, 2012
  • Lauren C.

    Try the interactive scent app. In the fragrance section, you can search by type, brand and even take a quiz to help find your signature scent.

    Lauren C · February 26, 2012
  • Times Square NYC

    It's New Year's 2012 in Times Square! Check out our website for the OFFICIAL news, schedules, FAQ's, & everything you need to know about celebrating NYE in Times Square!

    Times Square NYC · December 30, 2011
  • Times Square NYC

    Get glamoured with tarte™ for True Blood™ and Kristin Bauer. Be styled and have your photo taken by Caudalíe founders. Enjoy a musical performance by Kat Von D and Linda Perry.

    Times Square NYC · September 7, 2011
  • Kelvin L.

    Try out the Sephora Same-day Beauty Delivery—Available in Manhattan Placing Manhattan Same-day Beauty Delivery Orders by Phone.

    Kelvin Liriano · July 12, 2011
  • Holly M.

    Sephora is jammin today!! Dj and everything! It's a dance party!

    Holly Mehedin · June 10, 2011
  • Kelvin L.

    Apply for the beauty insider reward card aka BI and start your rewards from your purchases.. IT'S not a credit card! Put my name on it since I'm the major and support me and the sephora brand.

    Kelvin Liriano · March 30, 2011
  • Kelvin L.

    Come support the new nail studio which is located in the front of the store.. its up to you the clients to see if we keep it or not...

    Kelvin Liriano · March 18, 2011
  • dal

    Open till Midnight, every night! :D

    dal · January 12, 2011
  • Hilda C.

    Blush Nars, amooo!💘

    Hilda Carone · December 5, 2013
  • André P.

    Se voce veio com alguma mulher, ache algum lugar para sentar porque vai demorar.

    André Paiva · September 7, 2012

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