Electronics Store · Chelsea
119 W 23rd St (btwn 6th & 7th Ave), New York, NY 10011, United States
Closed until 9:00 AM (Show more)
  • Mon–Fri
    • 9:00 AM–8:00 PM
  • Sat
    • 11:00 AM–6:00 PM
Credit Cards:
Yes (incl. Discover & Visa)

New York's original Apple Store. Repairs over 30,000 Macs & iPhones a year, many for free under warranty. Stocks every accessory an Apple owner could use.


Based on 333 votes

People like this place

  • What you need to know
    Jonathan S.
    "Best selection of cases for every Apple product you can think of."(8 Tips)
    Mat S.
    "10 cent coke machine really has 10 cent cokes."(2 Tips)
    Chris S.
    "Pretty much a museum of old tech."(2 Tips)
    Kathryn Y.
    "... special version that's discounted."(2 Tips)
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96 tips and reviews.

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  • apple
  • museums
  • antiques
  • accessories
  • apples
  • coke machines
  • knowledgeable staff
  • recycling
  • friendly staff
  • professional services
  • eclectic
  • radio
  • classes
  • dog-friendly
  • sodas
  • Netsirk

    Great customer service! Very helpful staff. In the long run, way better to buy electronics here than across the street at Best Buy with a great store policy.

    Netsirk · December 12, 2015
  • M. L.

    Adam P. is great!!

    M. L. · November 25, 2015
  • Rye R.

    Very helpful and they go about and beyond. If only Apply care was this good

    Rye Russell · November 23, 2015
  • Alston G.

    They are the best!!

    Alston Green · August 8, 2015
  • Stefan G.

    Knowledgeable and friendly staff

    Stefan Gluck · July 11, 2015
  • joseph c.

    They charged me to reboot my operating system even though I bought the computer 1 week earlier. and I had a 3 year warranty!

    joseph cavalieri · February 25, 2015
  • Chris S.

    Awesome shop for everything you could want to go with apple products. You can even get new systems built. The decor of this place is also really cool. Pretty much a museum of old tech.

    Chris Sympson · August 13, 2014
  • John S.

    The best selection of computer bags in the city.

    John Swords · August 8, 2014
  • Elizabeth

    They don't fix iPhone screens 😕

    Elizabeth · July 25, 2014
  • Mollie G.

    Great, smart, human service. I'm a big fan.

    Mollie Goldstein · March 8, 2014
  • Michele I.

    Best place ever if you are an 'Apple-nista' ! They can fix, upgrade, and trade in .. Great store. :-)

    Michele Ivey · February 27, 2014
  • Joanna H.

    Better than the apple store. If you don't have time to wait for an apt at the apple store, go here! Employees always great.

    Joanna Harkins · January 30, 2014
  • Sean M.

    Uber expensive. Old-school lunch money shakedown. Sheesh!

    Sean McKenzie · December 24, 2013
  • Stan K.

    They don't work on anything but Apple products. Just go across the street to Best Buy and visit the Geek Squad.

    Stan Killian · October 21, 2013
  • Mia K.

    PSA: they no longer fix cracked glass screens for iPhones.

    Mia Kumagai · September 22, 2013
  • Kristine Y.

    If you are renting equipment from them be prepared to wait. I wish they would have told me that in advance.

    Kristine Yapp · September 10, 2013
  • Fanis P.

    On the expensive side. The tek guy who helped me was arrogant and almost mean. Dude I know ur am expert that's way I came to you but asking me questions like u invented the Damn think.. Hell no!

    Fanis Poulinakis · September 2, 2013
  • Nykeba C.

    This store has everything you could possibly need. They have a wide variety of products and let you test things out on site! Life saver.

    Nykeba Corinaldi · August 13, 2013
  • Corey M.

    Your one-stop shop for all things Apple. Very friendly and helpful staff! Make sure you check out the wide variety of OtterBox cases before you checkout!

    Corey Manicone · August 2, 2013
  • Finn

    Fun fact: Tekserve is actually a sociological experiment designed to see exactly how bad service has to be to make customers' heads explode. They've done a great job of disguising it as a real shop!

    Finn · July 26, 2013
  • Simon Y.

    the coke machine alone is worth it. Ok the columns too. Ok also the apple 2 displays, retro TV, and the French horn.

    Simon Yi · June 2, 2013
  • Walei S.

    Stop by and charge your phone for free :)

    Walei Sabry · May 18, 2013
  • Cooper S.

    Before you drop $950 on data recovery, go home and Google "target disk mode". Depending on the severity of your crash, you can probably recover the data yourself. Tekserve won't tell you this

    Cooper Smith · February 21, 2013
  • Lenora R.

    The people here are all great and extremely helpful! Everyone should get this kind of service everywhere else!

    Lenora Richmond · February 7, 2013
  • anthony G.

    Check out the audio room - great products and knowledgeable staff. Also - best selection of third-party products for Apple devices.

    anthony G. · February 5, 2013
  • Marlo G.

    Wax nostalgic at Tekserve's Apple museum!

    Marlo G · January 20, 2013
  • Bonnie C.

    Before buying a backup drive, ask these guys which one fails the most. Better than amazon reviews.

    Bonnie Chu · January 13, 2013
  • Nic S.

    The bill adds up VERY quickly. Also, sometimes what the tech says is different from what they put in the notes...

    Nic S · January 7, 2013
  • Greenwich Village Chelsea Chamber of Commerce

    See our special offer to unlock your mission!

  • Cheapeats I.

    They offer great technology seminars and workshops and they're FREE

    Cheapeats Inc · November 8, 2012
  • Linden H.

    This is like the army depot for computer people. Like me.

    Linden Hillenbrand · September 11, 2012
  • Steve G.

    Really helpful folks,great customer service,dog friendly.

    Steve G · August 10, 2012
  • Onnik T.

    Awesome 10c cokes from the little old school vending machine!!!

    Onnik Tateossian · June 14, 2012
  • Mandy M.

    The windows in 200 are huge. Check 'em out.

    Mandy McKenna · June 8, 2012
  • Jason A.

    Cool place but painfully slow.

    Jason Alongi · June 7, 2012
  • Mandy M.

    Way more fun than any Apple store, with more options for accessories and A/V equipment, and much friendlier people!

    Mandy McKenna · May 18, 2012
  • Christine C.

    Be prepared for long ass lines fml

    Christine C · May 17, 2012
  • Jonathan G.

    This store has by far the most eclectic collection of moderately priced Apple accessories, 3rd party products & professional services to enhance the quality of your Mac to excellence & perfection.

    Jonathan Goldman · May 14, 2012
  • Noah @Noah_Xifr X.

    Widest selection of @macbookpro sleeves here @incase @brenthaven @hammerhead u name it they probably got it.

    Noah @Noah_Xifr Xifr · March 30, 2012
  • Mandy M.

    The soda in the kitchen is awesome.

    Mandy McKenna · March 20, 2012
  • Sam R.

    More hot sauce.

    Sam Rosenberg · February 23, 2012
  • Mat S.

    Smile at your specialist, it goes along way when you have sad Mac face.

    Mat Szwajkos · February 9, 2012
  • Micheal P.

    meet 'Chad' : )

    Micheal Park · January 24, 2012
  • Blair S.

    Adolfo at TekServe is amazing! In less than an hour, he was able to do more than Apple did in two weeks AND was able to repair my MacBook Pro. These guys are problem-solvers - fu*k Genius Bar!

    Blair Shepard · January 7, 2012
  • Linnie D.

    Coke machine outta order. Weak sauce.

    Linnie D · December 17, 2011
  • Karina P.

    David Kramer saved my computer! The service here is outstanding.

    Karina Prati · December 14, 2011
  • Dorothy C.

    Nicest restroom in Chelsea

    Dorothy Crenshaw · December 10, 2011
  • Cia

    Mac accessories you won't find at any Apple Store.

    Cia · December 3, 2011
  • Matthew D.

    Been served

    Matthew D · December 2, 2011
  • Social Media Stategies

    Free wifi here good place to go in a pinch

    Social Media Stategies · November 19, 2011
  • Jay R.

    Sarah with the nose ring is a sweetheart!

    Jay R · November 18, 2011
  • Mat S.

    10 cent coke machine really has 10 cent cokes.

    Mat Szwajkos · October 16, 2011
  • Justin A.

    Not really impressed when I get beckoned like a school kid going to the headmasters office. Lose the attitude. There are REAL Apple stores.

    Justin Andrew · October 6, 2011
  • Liz D.

    The .10 old school coke machine is for real!!

    Liz Dell · September 26, 2011
  • Razorfish

    Before there were Apple Stores, there was this Apple Store. It's still one of the best places to go if you need to diagnose a Mac issue or forgot your dongle at the office. — Ben T., Creative

    Razorfish · September 20, 2011
  • Nina L.

    Come into use the bathroom, claim you won't spend money and then drop a minimum of $30.

    Nina LoSchiavo · September 14, 2011
  • Sandy C.

    The 10 cent Coke machine works! Bring a dime.

    Sandy Campbell · September 11, 2011
  • Sandy C.

    This place is so cool, you almost wish your Mac would break so you'd have an excuse to visit. Almost.

    Sandy Campbell · September 11, 2011
  • John W.

    That red vintage Coke machine isn't just decor, it has real 10 cent Coca-Cola in bottles. Best bargain in NYC!

    John Wmson · September 9, 2011
  • calvin r.

    Easily the BEST place to go to repair a Mac or buy Mac stuff. Great service, fair prices & if they can cut the cost they will do it. Tekserve is great!

    calvin reid · August 25, 2011
  • Kevin L.

    Terrible service, confusing layout, overpriced. Avoid, avoid, avoid.

    Kevin Lynch · August 23, 2011
  • Monique N.

    go to tekserve nick from texas with the black eye. is super hot and gives amazing service.

    Monique Nguyen · August 16, 2011
  • Evan F.

    Great sales!

    Evan Flores · July 30, 2011
  • John W.

    So many good things to find for your Mac here... and check their calendar for a wide selection of seminars and classes!

    John Wmson · July 5, 2011
  • Andy D.

    great resource for iphone and other apple supplies Read more

    Andy D · July 4, 2011
  • Hal J.

    Listen for your number. Others are waiting.

    Hal Jones · July 1, 2011
  • Scott C.

    Great antique radio sets and vintage Macs!

    Scott Cawley · May 3, 2011
  • Leo N.

    Until April 30th, tekserve is offering major discounts on ram upgrades!

    Leo Newball, jr · April 19, 2011
  • Platinum S.

    We like to come across the street to Tekserve to nerd out sometime (We <3 our iPad!) Cross the street to Platinum and let us take you from geek to chic!

    Platinum Salon · April 8, 2011
  • D

    They have iPad 2 in stock!

    D · March 29, 2011
  • Paul K.

    Feel like a nerd amongst other nerds

    Paul K · March 18, 2011

    Awesome service and willing to match/beat prices ... SHOP SMART!

  • The Spark Group

    Tons of great apple accessories- lots of stuff apple stores don't even carry. Worth checking out.

    The Spark Group · February 7, 2011
  • Kathryn Y.

    If you need to buy Windows for Bootcamp, they'll sell you a special version that's discounted.

    Kathryn Yu · January 9, 2011
  • Eric S.

    iPod battery not lasting as long as it used to? Don't feel like paying $150 for a new iPod? $40 Tekserve will replace your battery. These guys rock and are so friendly!!!

    Eric Simpson · December 27, 2010
  • Teri J.

    It's great being a woman at Tekserve. All of the guys want to help you :)

    Teri Johnson · December 12, 2010
  • Melissa J.

    I love Tekserve simply because they fix my mac for free. The service is great. Tekservers are knowledgable on everything. Awesome laptop cases and accessories. Though hard drives are pricey.

    Melissa J · October 23, 2010
  • Jonathan S.

    Best selection of cases for every Apple product you can think of. Apple techie paradise!

    Jonathan Space · October 9, 2010
  • William S.

    THE Apple store before there were Apple Stores. Best in NYC!

    William Szilasi · October 6, 2010
  • Ivey L.

    Don't trust their quotes on trade-ins (even if you bring in the computer for them to look at).

    Ivey Lian · October 3, 2010
  • Alex R.

    While not an apple store, its staff still exude the apple/hipster snottiness.

    Alex Redmond · September 23, 2010
  • Jon C.

    Rachel is the best!

    Jon Carnero · September 18, 2010
  • Jonathan W.

    Drop a dime in the coke machine next to the aquarium and get an ice-cold old-school bottle of coke!

    Jonathan Wegener · August 30, 2010
  • David F.

    10 cent 8 oz. glass bottles of Coca-Cola!

    David Farré · August 24, 2010
  • Michael G.

    While waiting to be helped give an employee 10cents and they will give you a classic coke

    Michael Galpert · August 16, 2010
  • Scott R.

    These guys are amazing

    Scott Reed · August 13, 2010

    There's a convenient station to charge your smartphone, ipod in the waiting area. Double check to see if it's plugged in though.

    DJ TREATS · July 7, 2010
  • Katie D.

    Great customer service and .10 Coke in mini bottles!

    Katie Delevati · May 22, 2010
  • Peter L.

    Get my iPhone fixed.

    Peter Lisanti · May 5, 2010
  • Arzan Sam W.

    Very limited choice for a wireless mouse. And a very indifferent kid CSR

    Arzan Sam Wadia · March 31, 2010
  • Michael Ricci

    I work here. I've probably fixed your computer.

    Michael Ricci · February 22, 2010
  • Travis H.

    don't bring your mac here! overcharged!

    Travis Helwig · December 15, 2009
  • Fred G.

    they have the nicest public bathrooms within 6 blocks!

    Fred Graver · September 21, 2009
  • Ricardo F.

    Beba coke por 5cents! O lugar é uma homenagem a apple!!!

    Ricardo Fernandes · January 2, 2013
  • Kotaro H.

    Monday-Friday:9a - 8p Saturday:11a - 7p Sunday:11a - 7p

    Kotaro Hachinohe · May 3, 2012
  • crazyalf

    Sitio recomendado para amantes del mundo Mac: dispositivos y todo tipo de accesorios

    crazyalf · August 21, 2011

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