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The better brightness comes with higher wattage. 26 watt led can equate to a 100w incandescent bulb... the color is as follows - 2600 k or kelvin is what color a incandescent bulb is.
In regards to the led bulb comment, bright white refers to the color temperature, not the brightness.......
avoid the LED light bulb. its weak, even though the label on the box says "bright white"