The LEGO® Store

The LEGO Store

Toy / Game Store · Rockefeller Center
620 5th Ave (at Rockefeller Plaza), New York, NY 10020, United States
Likely open (See when people check in)

People tend to check in during these times:

  • Today
    • 11:00 AM–8:00 PM
  • Thu
    • Noon–8:00 PM
  • Fri–Sat
    • 10:00 AM–8:00 PM
  • Sun
    • 11:00 AM–7:00 PM
  • Mon–Tue
    • 11:00 AM–8:00 PM
Credit Cards:
Yes (incl. American Express)

The LEGO Store raises the bar in kid-chic design, innovative displays, in-store family events and consumer-friendly play areas to deliver an engaging, entertaining and fun experience for families.


Based on 798 votes

People like this place

  • What you need to know
    Ashley 🎀
    "Make sure to check out the Lego display by the window... Amazing!"(5 Tips)
    NBC Nightly News
    "Check out the Rockefeller Center LEGO sculpture!"(4 Tips)
    "Prices are the same as other Lego stores."(2 Tips)
    Elaine H.
    "Love this cute place;D brought me back to my childhood."(2 Tips)
Log in to leave tips at this venue!
  • Recent
  • Popular

79 tips and reviews.

  • Filter by taste:
  • all tips and reviews
  • display
  • lego sculptures
  • cute
  • toys
  • gifts
  • Plaza
  • Christmas
  • friendly staff
  • Emiliano S.

    If you want to go back to your youth days, that's the place. High prices, too.

    Emiliano Severoni · October 28
  • Abigail A.

    Overcrowded. Watch for the stroller parade.

    Abigail Argersinger · October 23
  • Bruno C.

    Don't miss it if you ever played with Lego in your life!

    Bruno Cardoso · October 4
  • Lily K.

    Awesome Lego sculptures throughout the store

    Lily Kwong · September 27
  • ILYA S.

    Unreal Lego sculptures!

    ILYA SPEKHOV · August 17
  • Jesús V.


    Jesús Vera · August 9
  • Tony S.

    choose from a big varieties and exclusive Lego products

    Tony Stark · July 15
  • Edwulf

    Good store... Expect to find lots of people. Cashier is upstairs. Somewhat small, but you can find all Lego sets here.

    Edwulf · June 22
  • Melting Hearts USA S.

    Awesome store but definitely overwhelming!! Very busy and lots of Legos!

  • Tianyu F.

    They offer a gift whatever you buy.

    Tianyu Fang · March 29
  • Emilio C.

    Nice touristy place to see a bunch of legos.

    Emilio C · March 2
  • Canineya M.

    Great place to bring the kids

    Canineya Means-Castor · February 3
  • Rebekah J.

    Rather small and as you can imagine very busy.

    Rebekah Johnson · January 18
  • Arman P.

    All the lego u will need

    Arman Pap · January 9
  • Lucie K.

    Easy way how to become a kid again. Must-visit for all Lego fans.

    Lucie Kleckova · December 29, 2014
  • Sky High S.

    Get Lego marvel, DC,star wars,Chima,and more!

    Sky High Studios · December 28, 2014
  • Zhue E.

    If you don't see a set, ask for it!

    Zhue Estrada · December 19, 2014
  • Foodandcrits C.

    DIY ur own

    Foodandcrits CK · December 4, 2014
  • Loukpad V.

    Lego for kids

    Loukpad Van der Woodsen · September 2, 2014
  • Jon Jon

    Can't go wrong with the Lego store. Go there with your kids or be a kid at heart. Check out the build of Rockefeller plaza on display

    Jon Jon · August 31, 2014
  • Ashley 🎀

    Make sure to check out the Lego display by the window... Amazing! Can catch all your favorite superheroes

    Ashley 🎀 · August 26, 2014
  • Tracey

    Great location! Right in Rockefeller Center. Prices are the same as other Lego stores.

    Tracey · August 25, 2014
  • Hermez

    Unfortunately nothing to write home about.

    Hermez · August 24, 2014
  • Giulio R.

    I found the medieval Lego ship!!

    Giulio R. · March 29, 2014
  • Elaine H.

    Love this cute place;D brought me back to my childhood.

    Elaine He · March 2, 2014
  • Tonya M.

    Don't go right at opening times or you will be barraged by tourists. This cool Guggenheim structure is in the back corner.

    Tonya Mezrich · February 17, 2014
  • Stephanie P.

    They sell all colors and shapes of Legos here plus plenty of interesting simple and complex Lego building kits here.

    Stephanie P. · January 5, 2014
  • Michael B.

    If you build it, they will come

    Michael Bienvenue · August 31, 2013
  • Marina


    Marina · August 24, 2013
  • Carlos S.

    I love it!!

    Carlos Sarzi · August 18, 2013
  • Akin S.

    Great place for kids

    Akin Sawyerr · July 18, 2013
  • Mallory L.

    NYC exclusive yellow cab

    Mallory Lehn · March 19, 2013
  • Jeremy W.

    This is a great store; it has LEGOs. It also has lots of people inside at all times, and that makes it hard for me to look at the LEGOs. 3 out of 4 stars.

    Jeremy Wilcox · November 25, 2012
  • Andre G.

    Really like the selection of Legos you have. I come there all the time

    Andre Gillespie · November 21, 2012
  • Monica V.

    Cute key-chains near the cash register. Great to get cheaper souvenirs from this awesone store!

    Monica Vargas · November 16, 2012
  • Jonathan G.

    Go wild in this store. Come here on a rainy day or if you're bored. Sign up for the VIP card. Bring a friend. And take your time selecting the pieces from the Pick-a-Brick wall. Choices are endless.

    Jonathan Goldman · October 11, 2012
  • Amalia N.

    whoop! whoop!

    Amalia Nur Fauzia · September 23, 2012
  • Myke G.

    OH: It has the most droids of any set ever!

    Myke G · August 1, 2012
  • Devita D.

    Creativity is inevitable! I love buying my God-daughter toys where "batteries aren't necessary"! #imaginationonlyrequirement

    Devita Davison · April 24, 2012
  • Kurt M.

    What a joke. One cashier, 50 people in line & they have someone holding the door. Stupid!

    Kurt Meiers · December 27, 2011
  • Athene K.

    Fun place to browse, they have a pick and choose your own pieces area.

    Athene Kim · November 27, 2011
  • Flávio A.

    too many tiny pieces. haha.

    Flávio Azevedo · November 22, 2011
  • Jeremy B.

    Build something cool!

    Jeremy Bromwell · November 2, 2011
  • Radio City Christmas Spectacular

    Feel like one of Santa’s elves as you build your very own Christmas toy out of Lego blocks.

  • Jeremy A.

    First Tuesday of every month is _free_ mini model build (ages 6 and up)!

    Jeremy Andrus · October 4, 2011
  • Caner G.

    You will be impressed, if you look this "LEGO" closer.

    Caner Göz · September 16, 2011
  • KoenM

    Forget about the special, they just laugh at you !

    KoenM · September 15, 2011
  • Karen R.

    The dragon is awesome!

    Karen R · September 3, 2011
  • Lucy B.

    Love the displays in the store. Super friendly employees :)

    Lucy Batto · August 22, 2011
  • NBC Nightly News

    Check out the Rockefeller Center LEGO sculpture!

    NBC Nightly News · August 16, 2011

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