Starwood Preferred Guest® (SPG)

TRACE San Francisco

Restaurant and Food
181 3rd St (at Howard St), San Francisco, CA 94103, United States
Open until 10:00 PM (Show more)
  • Mon–Fri
    • 6:30 AM–10:00 PM
  • Sat–Sun
    • 7:00 AM–11:00 PM
$ $ $ $
Breakfast, Brunch, Lunch, Dinner
Full Bar, Cocktails
Credit Cards:
Yes (incl. Discover & Visa)
Outdoor Seating:

TRACE is committed to creating an enriching and thoughtful culinary experience by fusing the vibrant, local personality of the Bay Area with our dedication to socially responsible food


Based on 83 votes

People like this place

Total Visitors
Total Visits
  • What you need to know
    Adriel L.
    "Decent chilaquiles for breakfast"(7 Tips)
    Derek B.
    "the fig and pork belly flatbread is outstanding!"(2 Tips)
    Yas 🐙
    "Carrot cake !!! Must try"(3 Tips)
    Ian C.
    "The chicken sandwich is delicious!"(3 Tips)
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37 tips and reviews.

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  • all tips and reviews
  • breakfast food
  • carrot cake
  • pork belly
  • lively
  • brunch food
  • large beer list
  • gnocchi
  • French toast
  • great value
  • poached eggs
  • pastries
  • people watching
  • Grand Marnier
  • crêpes
  • oysters
  • draft beer
  • healthy food
  • burgers
  • flatbreads
  • salmon
  • Avin N.

    Yes it's a hotel bar, but as is pretty typical with the W, it's actually quite good. Solid tap beer list, friendly bar tenders, and good people watching

    Avin Narasimhan · February 20
  • Annie O.

    Salmon and brussel sprouts were delicious

    Annie Ochoa Benitez · January 15
  • Renaud #.

    I enjoyed the poached eggs with prosciutto.

    Renaud # · November 29, 2014
  • Marc M.

    The roasted octopus soup

    Marc Madenwald · October 23, 2014
  • Tim P.

    Better for dinner than brunch. Focus on specials.

    Tim Pursell · August 6, 2014
  • Youngjae P.

    Crepe! Pastry cream inside is amazing.

    Youngjae Park · June 21, 2014
  • nina m.

    food is disappointing. my tip is go anywhere else.

    nina mufleh · June 20, 2014
  • Thomas M.

    Quite possibly the best frnch toast I've ever eaten. Big call I know.

    Thomas McIntyre · May 10, 2014
  • Melissa d.

    Great service but food was underwhelming. Looks great on the menu but not worth the price.

    Melissa de Mata · March 23, 2014
  • Graham Y.

    Don't miss the breakfast here. The poached eggs with prosciutto...NOM

    Graham Young · January 16, 2014
  • Jason C.

    Menu changes frequently. If available, ask to simply taste their fresh honey. It's free.

    Jason C. · December 19, 2013
  • Jennifer L.

    Gnocchi is delicious!

    Jennifer Lee · October 24, 2013
  • Yas 🐙

    Carrot cake !!! Must try

    Yas 🐙 · September 13, 2013
  • Mary L.

    Their flat bread is so awesome that whatever they put on it make it really tasty and and feeling fresh!!

    Mary Li · August 29, 2013
  • Mary L.

    the jasmine green tea taste light and soothing, but the hot water is luke warm.

    Mary Li · August 13, 2013
  • Veronica R.

    If you enjoy good service, don't eat here.

    Veronica R · August 9, 2013
  • Paco P.

    Prueba los huevos revueltos con chilaquiles. Muy buenos

    Paco P. · April 20, 2013
  • Paco P.

    Siéntate en la barra alta junto al DJ, restaurante normal pero con música mezclada.

    Paco P. · April 20, 2013
  • Jennifer S.

    The chicken sandwich is amazing. I don't really care for chips but had to try them and they were pretty good.

    Jennifer Suarez · March 25, 2013
  • Chloe P.

    Mention the Yelp check-in deal to get a complimentary share plate or the flatbread!

    Chloe Park · March 16, 2013
  • Ian C.

    The chicken sandwich is delicious!

    Ian Cruickshanks · March 12, 2013
  • Dan T.

    the oysters are glorious

    Dan Tentler · March 11, 2013
  • Mark M.

    Even though it's not stated on the menu, gluten free bread is available for breakfast.

    Mark McLaughlin · February 23, 2013
  • Jace C.

    The pork belly flat bread is AMAZING! Do it!

    Jace Cole · June 5, 2012
  • Mayka M.

    Try the Carrot Cake - Best part of lunch with @chefbradleyo @chefbryanogden: carrot cake.

    Mayka Mei · June 1, 2012
  • Nicholas C.

    Brunch: trace burger good. Chicken sandwich good. Pancakes good.

    Nicholas C · April 21, 2012
  • Nick J.

    Service was really good. Needed to get in and out and they took care of me. Had the croque with field greens. Very nice (3 of 4 petals via Fondu) Read more

    Nick Johnson · March 27, 2012
  • Nick J.

    Service was really good. Needed to get in and out and they took care of me. Has the croque with field greens. Very nice (3 of 4 petals via Fondu) Read more

    Nick Johnson · March 27, 2012
  • Elle C.

    Nathan was a great server. He offered great tips on the menu as well as amazing recommendations for the rest of our trip.

    Elle Cordes · March 11, 2012
  • Adriel L.

    Decent chilaquiles for breakfast (2 of 4 petals via Fondu) Read more

    Adriel Lares · December 26, 2011
  • Andrej O.

    Local, fresh, delish! Lovely

    Andrej Oslica · December 6, 2011
  • Scott L.

    They totally destroyed the W lobby and lounges with a remodel. Ikea quality.

    Scott Leonard · November 8, 2011
  • Karin F.

    Hope you are not in a hurry service is slow!!!!!

    Karin Flores · November 6, 2011
  • Cheeky M.

    The food here is great, renovated space is pretty chic... the service needs ENORMOUS help.

    Cheeky Monkey · October 23, 2011
  • Derek B.

    the fig and pork belly flatbread is outstanding!

    Derek Brewster · October 12, 2011
  • Alex W.

    Grand marnier soaked French toast will change your life. Try pairing with fresh watermelon and basil juice, then stuff your face.

    Alex W. · October 11, 2011
  • Sheira F.

    New restaurant at the W Hotel featuring local fare - well reviewed in 7x7SF.

    Sheira Furse · September 8, 2011

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