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Starwood Preferred Guest® (SPG)

W London Hotel

Leicester Square, City of London
  • The experts at The Guardian and Evening Standard recommend this place
    • The Guardian
    • Evening Standard
  • Elizabeth P.
    "Order the samosas - they are from spice market and delicious!"(3 Tips)
    Paula H.
    "Try the Afternoon Rock Tea!"(2 Tips)
    Annie B.
    "Just had the fab Rock Tea."(2 Tips)
    Llewellyn F.
    "good view of Leicester Sq"(2 Tips)
100 Tips and reviews
  • cocktails
  • spice market
  • tea
  • afternoon rock
  • views of leicester
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  • Popular
  • Recent
  • Dylan B.
    Dylan BoydMarch 25, 2014
    Been here 5+ times
    Staff is great. Gym is amazing. Coffee service and wifi in Lobby. Note the whole place turns to a club most nights, so ask for a room away from the lounge side if you need to sleep.
  • Lisa Talia M.
    Lisa Talia MorettiDecember 10, 2014
    They have a private cinema here! If you can catch a screening here, do. The W burger is yum - bacon, cheese and a beef patty. Lastly, the red and white House wine is great.
  • Wael
    WaelDecember 3, 2014
    Really nice hotel with a great location, in the center of Leicester square with many cinemas, restaurants and shops around. Rooms are nice and cold, design of the hotel is its best asset.
  • Jeff N.
    Jeff NobleJanuary 9, 2016
    One of the best W's I've ever stayed, losing a new pair of shoes notwithstanding. Everything one could need is walkable and available within Leicester Square. I'd come back and stay again! 👍🏾😄
  • Tom H.
    Tom HoweOctober 9, 2013
    Large open space bar with a great array of cocktails. Perfect for one on one nights out or for small groups. I've never seen it too busy and still maintains a chilled atmosphere.
  • Sofia P.
    Sofia PJanuary 20, 2013
    Fantastic place for a young afternoon tea. stylish, great for gossiping, no old ladies creeping around.Don't stay away from the cocktail list: the fancy names will stay up to the quality of the drinks
  • Harriet R.
    Harriet RuffJanuary 16, 2015
    Great cocktails on the first floor. English garden was divine. Service is impeccable. £12 a cocktail is pretty steep but you get what you pay for. Perfect pre-cinema drink!
  • Valentin R.
    Valentin RousseauAugust 6, 2014
    Design hotel in the heart of London. His location is perfect to hang out at night ! Chic and hype, this place is perfect for an Bed & Breakfast in the capital of the UK.
  • Melanie
    MelanieJanuary 4, 2014
    The Bar in the W is a warm ambiente and a DJ mix the perfect Lounge music to have a nice chat with friends after your dinner. Perfect to close an evening in the City.
  • Andrew P.
    Andrew PriestleyAugust 29, 2016
    Very welcoming and comfortable W. Right in the heart of the West End. Swanky rooms and a cool bar make this one of my favourite SPG hotels.
    hotel.infoAugust 15, 2011
    Nice bar, great service & cocktails. Tip: watch out for 12.5% service charge on all drink bills, if you want to go to the club then arrive before ~11pm. Service (9.5/10), Drinks (9.5/10), Value (6/10) Read more
    iget.itSeptember 28, 2011
    Get the WOW suite - everything about it is amazing, and we know our W's! Even the Alice in Wonderland inspired tea cup next to the couch adds to the space's panache!
  • The Guardian
    The GuardianApril 25, 2012
    "Through dark glass doors into a jet black lobby with a bank of lifts. Glitter balls abound. At the far end of the lobby lounge is the main lounge bar – country house comfort gets an urban twist..." Read more
  • Tammy G.
    Tammy GordonJune 4, 2012
    Fantastic service, convenient location and gorgeous space. On a rainy day, escape to the lounge for a drink and enjoy views of Leicester Square.
  • tutiana
    tutianaJune 19, 2014
    Check-in takes an hour. Best to keep hold of your luggage coz it takes forever for them to bring it to your room. No wonder there's a "Keep Your Wig On" pillow in the room.
  • Kane
    KaneNovember 29, 2014
    Been here 5+ times
    Free breakfast for Platinum SPG members but beware unlike other starwood properties only the continental breakfast is included. Want eggs? That will be at least £9 extra. - Tip take the points..
  • Fraser
    FraserAugust 20, 2013
    Been here 50+ times
    Awesome hotel! Best I have stayed in London! Try to get a suite. Own steam and spa in your room! Amazing!!
  • Cynthia B.
    Cynthia BoudreauOctober 1, 2013
    Been here 5+ times
    Great stay-- highly recommend. Staff have been incredibly helpful! Bar is awesome -- try the W Club sandwich --yum!
  • SB M.
    SB MMay 18, 2012
    Gorgeous hotel. They really thought of everything. Staff was helpful, energetic and friendly. Some people just can't appreciate modern art.
  • Patrick F.
    Patrick FaganFebruary 8, 2013
    Been here 5+ times
    Good version if the Brits classic fish and chips !! A bit more pricey albeit delish
  • AskMen
    AskMenMarch 8, 2010
    The popular chain will boast 192 rooms, nine sumptuous suites, two WOW suites, and one Extreme WOW suite. Bonus, a restaurant, spa, fitness studio & W Lounge make it all the better.
  • Christopher K.
    Christopher KlimekNovember 23, 2013
    The gym at the W is fantastic. Free weights, a range of machines and a good bit of cadio equipment
  • Matt W.
    Matt WolffFebruary 17, 2011
    Been here 5+ times
    Check out this fun-tastic hotel. I did. Rooms, bar, hallway; even the minibar is spectacular! If you're looking for a special vibe. W should be the new standard.
  • Aaron P.
    Aaron PhillipsJuly 26, 2013
    Met the general manager is elevator and he was very accommodating. Great Hotel in a great location!
  • Brian S.
    Brian StraussMarch 8, 2015
    Another W that feels like a hotel from outer space. Great if that's you thing. As I get older I seem to like this style less and less.
  • Stefan P.
    Stefan ParkerDecember 16, 2014
    The rooms smell a little dingy. Especially the bathroom and shower which are in these little cubicles with no airflow. The staff is nice and all, but not my favorite place to stay.
  • Eveline N.
    Eveline NFebruary 1, 2015
    Cocktails, great bar, friendly staff with insider tips to London and really cool rooms!
  • Evening Standard
    Evening StandardMay 10, 2012
    Try the Purple Haze – a Victoria sponge shot through with psychedelic marzipan – or the Cherry Bomb, a medley of chocolate, mascarpone and cherry. Read more
  • Flore B.
    Flore BDecember 18, 2014
    Some people think it is pretentious, but no one would disagree on how many beautiful people there are and the good music and vibe!
  • Elaine N.
    Elaine NgOctober 2, 2012
    Cool, unique rooms decor. A great place to chill for a night - be at their buzzy lounge bar.
  • Oliver
    OliverDecember 17, 2014
    The W Miami made me go here. Nice Club Bar, nice rooms, ridicolous Spa and not the W standard I was expecting. But... Nice.
  • Tal S.
    Tal S.October 26, 2011
    Apparently sometimes they simply don't have rooms available, despite having a reservation. Have been waiting at the bar for 60+ minutes now for a room (at 5pm!). Be sure to check this in advance.
  • Kamara H.
    Kamara HardingMarch 23, 2014
    A nice place to sit back & enjoy a coffee. Lounge-y vibe. White chocolate cheesecake is surprisingly delicious!
  • Bill P.
    Bill PadfieldMarch 11, 2017
    The place was not for me. Rooms weird layout (sink in middle of room) maybe for a 17 year old. Music everywhere. Bar full of dubious East European girls. Will not stay again despite great location.
  • Llewellyn F.
    Llewellyn FrancisJanuary 24, 2013
    Nice Bar on the first floor, good view of Leicester Sq and the local brothels!!
  • La Dolce Vita
    La Dolce VitaDecember 22, 2011
    The Wow Experience (£226 for 140 minutes) includes body exfoliation, a bespoke facial, a pressure-point massage and mor Read more
  • Steve D.
    Steve DoggettApril 22, 2011
    Been here 5+ times
    I liked the bar, but £6 for a bottle of lager (Greenwich Meantime lager) was a bit expensive. Especially as they added on 15% for taking the top off the bottle, they didn't even pour it!
  • P e t e S.
    P e t e SJuly 21, 2014
    Services and hospitality are way off the chart comparing to other W Hotels in SEA
  • Jonathan C.
    Jonathan C.December 6, 2012
    Been here 5+ times
    Motion sensor in bathroom is absurd. Expect to be going about your business in the dark.
    Upvoted 3 weeks ago
    DHR.comJuly 5, 2012
    The signature cocktails at the bar are a definite must-try.
  • Elizabeth P.
    Elizabeth PinkhamMarch 20, 2012
    Order the samosas - they are from spice market and delicious!
  • Nicola S.
    Nicola StephensMay 24, 2011
    Been here 5+ times
    Rooms 1 to 15 or so on each floor are noisy in early mornings when the bin men come to empty the bottle banks....nothing like being startled awake by the sound of smashing glass!!
  • Suzet A.
    Suzet AlvonOctober 28, 2012
    Very good lounge bar to have a drink and chill !!!
  • Krishna B.
    Krishna BalanMarch 20, 2012
    Watch out for the mirror maze that is the toilet in the lobby! Beautiful hotel though...
  • Alvaro S.
    Alvaro SotomayorMay 8, 2011
    Best gym I've seen inside a hotel. a pool will make my day.
  • Sebastian O.
    Sebastian OstmanMarch 21, 2014
    Avoid the bar. It might look cool, but the staff and clientele are vile. As you'd expect from Leicester Sq.
  • Andrew N.
    Andrew NystromFebruary 1, 2014
    Avoid rooms overlooking the Empire Casino on Wardour, unless you like falling asleep to catfights.
  • EddieStarr
    EddieStarrFebruary 14, 2011
    Make sure to visit to find WoW worthy rates to celebrate the opening of London's Hottest New Urban Sanctuary Wonderland
  • Timon
    TimonMay 3, 2012
    Been here 5+ times
    Right by Chinatown so you meet Asian people with English accents. I wasn't ready for that...
  • Anna M.
    Anna MarkmannJanuary 22, 2012
    Has the best lounge! Also check out spice market restaurant!
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