Premium Outlets

Williamsburg Premium Outlets

Outlet Store, Clothing Store, and Boutique
5715 Richmond Rd (Hwy 60), Williamsburg, VA 23188, United States
Open until 9:00 PM (Show more)
  • Mon–Sat
    • 9:00 AM–9:00 PM
  • Sun
    • 10:00 AM–8:00 PM
Credit Cards:

Located near historic Colonial Williamsburg, enjoy savings of 25% to 65% every day at 135 designer and name brand outlet stores. The list of brands includes Burberry, Coach, Calvin Klein, Cole Haan, Dooney & Bourke, Hugo Boss, J.Crew, Juicy Couture, Lacoste, Michael Kors, Nautica, Nike, Polo Ralp...


Based on 381 votes

People like this place

  • What you need to know
    Chris H.
    "visitors center in the food court"(2 Tips)
    Kaitlynn J.
    "actually an outlet mall with outlet mall prices"(4 Tips)
    Mary D.
    "military discount...."(5 Tips)
    "Great place to spend the day, although it has a small food court."(4 Tips)

From Williamsburg Premium Outlets


For every valid FourSquare check-in at this outlet, one free VIP Shopper Coupon Book per visit (a $5.00 value) can be redeemed at Simon Guest Services.

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44 tips and reviews.

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  • all tips and reviews
  • discounts
  • shoes
  • coupon book
  • visitor center
  • outlet mall
  • food courts
  • free samples
  • boots
  • parking
  • Christmas shopping
  • dog-friendly
  • Kaitlynn J.

    It's actually an outlet mall with outlet mall prices, not just a big-named mall calling itself an outlet mall but having full price items.

    Kaitlynn Jones · 2 weeks ago
  • Marquis W.

    Shopping for days what a wonderful place

    Marquis Wilson · October 28
  • Florence C.


    Florence Chen · October 18
  • Megan F.

    Lots of stores for many kids and families!

    Megan Forbes · September 16
  • Alsbeth Noreen I.

    Love this outlet!!!

    Alsbeth Noreen Idul · September 9
  • Jamie C.

    Best place to buy Polo clothes!

    Jamie Carter · June 26
  • Bryan M.

    This is the most deep mall store selection I've ever seen in an outlet mall. (The vending machines support Apple Pay.)

    Bryan Mortensen · May 18
  • Julie C.

    If you are 50 years of age or older you can get the extra 10% discount on Tuesdays at the participating stores. See the list of stores here: Read more

    Julie Chan · May 6
  • Matt

    Has a little something for everyone. Some stores are definitely better than others. Really not any cheaper than non outlet but it is convenient.

    Matt · January 5
  • mir g.

    shopping time

    mir guinto · September 21, 2014
  • Dawn

    Not impressed. Crowded to the point of tough to walk, extensive lines in stores & filthy bathrooms. Strip-mall style set-up. I've been to MUCH better premium outlets. Not worth the stop.

    Dawn · August 30, 2014
  • Patricia N.

    Coldwater creek is going out of business. There are lots of good places to eat on the main road. Shop on weekdays early.

    Patricia Neoushoff · May 13, 2014
  • Babybeartree L.

    The Sbarro in the food court is a good place to eat!

    Babybeartree L · December 27, 2013
  • Jennis W.

    Coach have a big new location!! Super!!!

    Jennis Wood Soto · November 10, 2013
  • Amy B.

    The Ann Taylor store is a complete rip-off. They will never let you use the Factory Book Coupon if they are having any kind of sale. Bogus. Also need to work on customer service.

    Amy Berner · November 9, 2013
  • Brantley H.

    I would hardly use the word "premium" to describe a retail based facility without wifi access.

    Brantley Henninger · October 12, 2013
  • Stephie T.

    This place is not an outlet! It is just regular retail stores with small or nonexistent sale sections. Hardly any discounts or bargains. Don't waste your time! Go back to the amusement parks!

    Stephie T · August 17, 2013
  • Crystal M.

    Nothing "outlet" or "factory store" when it comes to prices..

    Crystal Meeks · May 29, 2013
  • Angela M.

    get here early for good parking!

    Angela Maupin · September 2, 2012
  • Jennifer T.

    Every Saturday from 1-4 Harry & David has a wine tasting!

    Jennifer Tierney · July 7, 2012
  • Grant M.

    Dog friendly, so don't leave that pooch at home!

    Grant Mizell · June 23, 2012
  • Amanda F.

    However, the new manager at Movado is great!

    Amanda Fagan · March 13, 2012
  • Amanda F.

    So crowded and full of inconsiderate tourists. It's really just a pain to go to these days.

    Amanda Fagan · March 13, 2012
  • Jennifer T.

    Pop in to Harry & David. They're always giving out free samples of treats!

    Jennifer Tierney · March 4, 2012
  • Mary D.

    Shop Ecko always low prices plus they give military discount....awesome!

    Mary D · December 29, 2011
  • Sufflander

    Most stores are not clearance/outlets, but normally priced stores. Some sell 'factory' (lower quality) versions of products at marginally discounted prices - Coach is #1 at this. Buyer beware!

    Sufflander · December 17, 2011
  • Licia M.

    Stop by customer service for a coupon book

    Licia Miles · December 6, 2011
  • Regimantas R.

    Supper place to shop. Vans shop awsome!

    Regimantas Regis · November 16, 2011
  • Brian D.

    Whoever planned/designed the parking lots should be fired immediately.

    Brian D. · November 5, 2011
  • Danny P.

    Aldo & Coach had the Best sale prices in this entire Outlet!!! "In my opinion"

    Danny Prince II · October 8, 2011
  • hana p.

    bcbg here has some amazing deals right now. LOVE.

    hana pestle · September 28, 2011
  • VA K.

    Parking is a nightmare!

    VA Kennedy · September 17, 2011
  • Anna F.

    Not everything is an outlet. Need to compare prices.

    Anna Fernando · August 20, 2011
  • SPS

    Bring your walking shoes and be patient the lines at some stores get long

    SPS · July 18, 2011
  • L.E. F.

    If you are planning to walk the whole outlet wear comfortable shoes.

    L.E. Feliciano · June 21, 2011
  • ART ⚓️

    J.Crew Factory Store stays FRESH and usually has decent sales.

    ART ⚓️ · June 17, 2011
  • Aaron

    I haven't been to this outlet in a few years but I have to say that they have really added some great new stores. A must stop if you are in the area.

    Aaron · October 18, 2010
  • Melanie

    Excited to see The Cosmetic Company store. Just the place for a cosmetic junkie!

    Melanie · September 7, 2010
  • Jaisyn M.

    Make sure to check out Juicy Couture for great deals!

    Jaisyn Markley · August 11, 2010
  • Michael V.

    Very clean outlets. However, the employees at the stores and food court are incredibly slow.

    Michael Vechinski II · July 30, 2010
  • Chris H.

    Check in at the visitors center in the food court and land a coupon for 10% off everything!

    Chris Hoyt · July 2, 2010
  • John W.

    My favorites are the LL Bean and Columbia, parking can be horrendous go ealry to beat the crowds. If the lots are full park behind LL Bean and walk thru the visitor center to get to the stores. Read more

    John Womeldorf · March 11, 2010
  • Travis

    Great place to spend the day, although it has a small food court. Visit Pierce's Pit BBQ nearby.

    Travis · March 3, 2010
  • Bryan C.

    Great shopping here and they have a Tommy Bahama outlet.

    Bryan Clagett · January 16, 2010

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