For longer flights, I feel like it's worth it to go Main Cabin Select. No baggage fee, free food, drinks, movies and on demand tv with a little extra leg room. If you add up what the extras cost...
Main cabin select is a dream... Movies, wifi, credit card swipe on your personal seat-back monitor... and if you have Flight Attendant Bugsy on your flight, she's a total hottie (and single).
everyone raves about the VX service, so i'm SHOCKED at how bleak the food options are at the terminal! there's fake food BK, overpriced gladstone's, and la brea bakery and starbucks.
Such a great Airline, not to mention the music selection they play for you at the counter. Staff are friendly, from the ticket counter agent to the Pilot.
Eat something before you arrive at Terminal 3. The food choices are bleak. Gladstone's (greasy sea food), Burger King (fast food) or Starbucks. Yes, Starbucks is probably the best option.
if the gate area for Alaska in terminal 3 is jammed (and it usually is, go next door to gates 35-39 and there's a possibility for luxurious space and peace!
Open a tab on a flight through the touchscreen... They deliver food and drinks fairly reasonably on demand without a long wait. Keep tab open if you want to order movies, etc. it will email receipt
If you are flying to SFO from LAX, check for weather delays. If the plane orginates in LA (first flight of the day then a delay is less likely). If the plane orginates from SFO delays likely.
Word to the wise: There is a serious malfunction with the operation at check-in/baggage check. Therefore, don't check a bag unless you absolutely have to. Expect to wait FOREVER.
There are some outlets behind seats near wall at terminals. If you are not charging something, please try to avoid taking up seats near charging centers. Thanks.
pack light if your flight is onl an hour(to SF). however, if you must check in a bag, you might as well pay an extra $10 to upgrade to MCS and drink onthe waythere.