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Apple België

Electronics Store

Toison d'Or / Gulden Vlies, Elsene

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Apple België

8.8^/10

944

ratings

"The first Apple Store designed by Jonathan Ive himself."(3 Tips)
"only Apple Store in Belgium"(3 Tips)
"Like a greenhouse when the sun is shining in through all that..."(2 Tips)
"Crowded of course"(3 Tips)

50 Tips and reviews

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first apple
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trees
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José João MartinsMay 28, 2016
Probably the most beautiful Apple Store. Glass walls warm up the store on sunny days like a greenhouse.Dedicated friendly and professional staff. Other stores (Fnac, etc) should take example.
Martin VrbaJanuary 5, 2016
First Apple Store in Belgium, very spacious and clean, located right next to the Tesla Store, small Silicon Valley here, heh.
Upvoted Feb 13
PaulJanuary 28, 2016
Been here 5+ times
Our first Belgian Apple Store. Long waits if they are busy. Book your appointment ahead of time. You will wait regardless. Small selection of accessories available in-store.
Stephane LauwersOctober 25, 2015
Been here 5+ times
The first Apple Store in Belgium and the first worldwide Apple Store designed by Jony Ive. Big shop and friendly sellers.
StephanieSeptember 26, 2015
Finally a store in Bxl. A lot of helpfull staff waiting to guide us. And to follow some Mac courses as well.
Chalks CorrietteJuly 19, 2019
Products are good and the space looks very nice. Downside, never sufficient gurus to help. Always long delays - as in days, not hours. This needs attention from Apple. Expensive products. Service
Stephen 🥞🍱🍣🍛🍜🍘🍟🍔🥨🍰🥑May 3, 2016
Been here 5+ times
Nice to have a Apple Store here, finally..... Although significantly more expensive than most other countries. So if you travel outside of Belgium, you could save yourself some cash and buy elsewhere.
DK RiyaniOctober 6, 2018
Find the Apple team, then say what you need. Wait and then they bring your order 😘 English, NL-FR version in Brussels. Wish got a present 🎁 🎉
Werner SchmitzApril 13, 2019
One of the smaller visited stores. One floor, square an clear organised. Crowded of course
Robin BertelsJanuary 5, 2016
Been here 5+ times
The only Apple Store in Belgium, yet a lot of staff members don't speak nor understand Dutch. Shame on you, Apple!
Tom AmadigiJune 29, 2021
Perfect service & friendly staff. Easy to access the shop.
Jack SmithApril 22, 2016
Like a greenhouse when the sun is shining in through all that glass and the air conditioning isn't working. Prepare yourself for the heat
Philippe BossinNovember 7, 2015
Been here 5+ times
Check out the huge wallscreen and indoor trees. A global first for an Apple Store!
Mathis MüllerDecember 21, 2015
Hands down one of the best Apple Stores, as it the first store to feature Jony Ives signature design!
Vladan StankovićJanuary 9, 2016
First one in Belgium, and a cool one it is. Staff is good, and seam to know it's job after only a few months. Cool one!
RAKANOctober 2, 2023
It’s just Apple Store 😏✨
JurgenSeptember 22, 2015
The first Apple Store designed by Jonathan Ive himself. Proud! Nice store and friendly welcome.
Chalks CorrietteJuly 19, 2019
It is very difficult to get an appointment for the guru desk. Two trips and two phone calls later, next week is first possible option. When there is trouble, one needs service in a matter of hours.
Thijs NiksOctober 18, 2015
A typical Apple Store: Large windows, wooden tables with aluminum products, very crowded. The twist? It's the first "new style" one, so it has trees inside.
DoOctober 17, 2015
Even if you have an appointment they let you wait for quite a while (for me 2h), so be prepared
Werner SchmitzJanuary 26, 2019
What to say, great products professional displayed. Always crowded.
Tony Martin KlæboeMarch 27, 2018
Nice building. Helpful staff. A lot of good Apple products.
Clement H.September 27, 2015
One of the latest Apple stores in Europe
Goksel TanDecember 15, 2017
Nice decoration inside but a little impolite staff
Nasos KaramalegkosOctober 30, 2015
Amazing store... Very friendly and helpful staff...
MohrahSeptember 22, 2015
A new store in Brussels , nice and helpful staff
Daniel TanahatoeApril 18, 2016
Been here 5+ times
Great, knowledgeable and friendly staff.
VladimirDecember 15, 2015
Probably one of the best stores. Very classy!
Jean-Paul HornSeptember 22, 2015
Been here 5+ times
The first European Apple Store designed by Jony Ive.
Oyibo VFXOctober 19, 2018
You need to endure the long cues but service is good
Stefano CNovember 11, 2015
Been here 5+ times
First Belgian apple store, Jony Ive's new design.
Koen De MeesterMay 2, 2016
Nice store, Very friendly people!
alxxrtJanuary 1, 2016
always great for a free #Wifi
Lewis RhodesFebruary 12, 2018
Very pretty store.  pay doesn't work... Annoying
Carl DescheemaekerDecember 10, 2016
After 4 hours of waiting we are waiting again in this store...help us please🤔
i-TrainingJanuary 7, 2016
the only place where you should buy Apple stuff! :-)
Wannes DebeuckelaerSeptember 29, 2015
Amazing store!
Figen AkinOctober 31, 2016
VERY friendly staff!
🌀 Patrick PickArt 🌀September 17, 2022
Been here 25+ times
The products… not the service and the complex purchase Process
JurgenSeptember 22, 2015
Reception, help from the staff, products
Leon HeitmannOctober 2, 2019
Lounge area is Great
pieter vDecember 12, 2015
Scan your own articles!
SmS KFebruary 3, 2018
Waiting for Touch Screen
Viviane Tâm LaroyJanuary 13, 2019
Been here 10+ times
C’est grand. C’est branché. C’est apple.
Laur D'aubrebyDecember 31, 2018
Apple store
BrunoJuly 18, 2020
Been here 25+ times
Slooooooooow 🐌
Bert VAugust 11, 2020
The concept of helping customers has not been discovered yet. Terrible experience
Carl DescheemaekerDecember 10, 2016
What a hell of a shop if you need help, red people all over the place and no help😡😡😡
Marie VandenbergOctober 5, 2015
Magnifique bâtiment... Il trouve bien sa place en face des boutiques de luxe... A deux pas du tram et du métro... Parking payant en face !
Stef  Van RossemNovember 4, 2015
Zeer vriendelijk personeel, geweldig mooie winkel en topproducten ! Reservatie via de app en afhalen in de store is zeer handig. Ze houden je reservatie 4 uur aan kant, geen probleem als je later bent

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Apple België

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