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Heineken Experience

Museum and Event Space

Oude Pijp, Amsterdam

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Heineken Experience

9.0^/10

5,841

ratings

Ranked #10 for a rooftop in Amsterdam
"Awesome museum with excellent interactive part."(25 Tips)
"Best place to have a (few) glass(es) of Heineken!"(80 Tips)
"Good tour, interesting info and free beer."(26 Tips)
"... photos and videos, fresh beers. Funny!"(3 Tips)

412 Tips and reviews

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Nathaly BaezAugust 23, 2015
One of the coolest museums in Amsterdam... After the tour you can stay in the bar drinking 2 free beers and then you take the free guided canal tour. Indeed it's a great Heineken Experience!
Upvoted Feb 10
Heleno SchneiderOctober 14, 2014
Skip the line by buying your ticket at one of the ticket booths around Amsterdam. Once inside, go straight to the higher floors where the interesting things are. Highly interactive and fun.
Upvoted 5 days ago
Artyom FedosovJuly 29, 2016
Besides historical and technological tour, there are a lot of different activities. Like watching movies, beer POV video, playing football, singing at karaoke, self-branding and finally beer tasting.
Cenk GümüşcüoğluNovember 10, 2015
A great museum experience for marketers and advertising professionals. You'll see the footsteps of an average beer brand becoming a marketing success and enjoy a few pints with many interactive games.
Alex KarczewskiMay 23, 2015
It was an enjoyable way to spend a couple hours in amsterdam, the building was beautiful and well organized and the staff was great. However , be prepared for cheesiness and a bit of a money grab.
Nazan OsmanoğluNovember 12, 2017
It was entertaining experience. They are giving totally 3 beers include in the enterance price and nice concept with the bar at downstairs 👍🏻 You can create beer bottle for you or gift for someone.
Daisarie DelaySeptember 10, 2016
We had such a good time at the Heineken Museum! It's very informative but interactive at the same time. Make sure to purchase the package that includes the boat ride to The Lookout. The views are 😱😍
Scott LuxDecember 29, 2018
Good tour and worth it for the free beer. One sample mid tour and two at the end. If you can score extra bracelet tokens they will let you have extra free beer. Definitely book in advance online.
Lucas RinaldiAugust 20, 2013
Heineken history, ingredients of beer, two free glasses of beer, funny stuff to do along the way and to finish a free gift. Worth the price for me.
Stefania ScognamiglioAugust 23, 2014
Buy tickets online to save few euros And to jump the long queue at the entrance. Great experience! You'D better don't go in with empty stomach... You will get a lot of free beer!!
Rewan PartiApril 7, 2015
One of the recommended tours in Amsterdam! They walk you through the full process of brewing and end the tour on a high note with a glass of chilled Heineken!
Gareth ThomasMarch 27, 2015
Really good experience. Decently priced with beer and a beer glass included in the price. Plenty of interactive stations to pass the time as well as some Heineken artefacts!
Chris VodolaAugust 29, 2018
The self-guided “tour” is a marketing extravaganza, ending with a 10 min immersive ad explaining why your entire life should revolve around Heineken. At least there’s a couple of 1/2 pints at the end!
Ferdy van BerkelAugust 19, 2018
It is worth taking the 2,5 hour VIP tour if you appreciate a beer tasting and learning about the history of one of the world’s most famous brewers. Make sure you book online to avoid the long queues.
Kaitlyn ReedDecember 15, 2014
The "touristy" thing to do, but definitely not a trap. It's a self guided tour. Had so much fun, great value, plenty of beers to drink and even a glass to take home.
Danielle C.October 29, 2014
Admission is 18€ (16€ when booked online) and worth every penny. You get to see the brewing process, see the horses, go on a cute ride, and get complimentary beer among other things. Very fun!
Nuno GouveiaAugust 23, 2014
Cool experience with some original ways to teach how (Heineken) beer is made. Plus you get 3 beers (1 at the middle of the experience, 2 in the end) so keep that in mind when choosing an hour to visit
EdwulfJanuary 23, 2017
A quick tour to Heineken old factory where you can see a lot of machine an empty kegs, at the end there is a bar. You should go to rood garden In summer, one of the best views
Patricia SanchezDecember 30, 2014
The best brewery of all! I really enjoyed the tour. The ticket includes 2.5 beers, a ride in the cruise and a souvenir! Also you can take free pictures (heineken labeled) and send it via email
Shannagh WuJune 2, 2015
It is pretty cool to see how the beer is made and the history of the brand. You can get 3 regulars/1 regular + 1 extra cold beer (I quite like the extra cold myself). Engraved glasses in souvenir sec.
Sean DaoMarch 14, 2017
It's super neat getting to see the history of the company. Free beers with your purchase ain't bad either. Definitely worth the price of admission
FuriousmateSeptember 29, 2015
Rmb to try the "pull a pint of beer" game, not only you won't lose your beer (after using the 2 buttons on your bracelet to enter this game), you'll get a certificate for playing it!
Melike GMay 14, 2015
I always remained distant since it's a very touristic activity over the years; but I was wrong. If you're there as a group, you will definitely enjoy the experience at Heineken. So cheerful ;)
Food with ShayneMarch 4, 2016
The tour was very informative and they explain the whole process behind their beers. Friendly people too and free beers to end the tour.
Amit GaharwarNovember 3, 2018
A must visit. Book tickets online instead of buying onsite. Being bottled is quite good. EUR 18 online price. Reach via Tram #1 get down at Vijakgracht.
L tingMay 16, 2015
The staff were attentive and I never expect it to be fun!!! My husband and I took so many picture and playing games. Although the souvenirs were expensive, we bought some back home. Love it!!
Tania GladsonJanuary 2, 2013
Everyone needs to experience this! Well worth it... We had a great time, and there's plenty of interactive stuff to do :) plus you can create your own label and enjoy beers at the end! Have fun!
Jain JosephNovember 13, 2017
Make sure while purchasing your entry ticket you tell the ticketing staff that its your birthday (even if it ain’t) and drink bottomless beer throughout the whole experience 😅
Emre ÇolakoğluMay 22, 2015
This is THE experience. It was brilliant. A must see! Very fun tour and very nice gifts both during and after tour
Daphne GoonMay 13, 2016
Worth the visit and if you're a drinker, stay on for free flow of beers. For €18 think quite worth lol😁👍🏻
VolkerSeptember 15, 2017
It is definitely a hip and modern museum. But you are always in a hurry. Tons of Tourists are rushed trough all shows, no time to chill and explore it your own way
Meltem KayaJuly 8, 2016
Definetely recommended to experience. 4D Simulation part is perfect. You can brew your own beer and get free 2 beers at the end of tour. Definetely a must.
John BarnhamJune 1, 2015
This is a fun exhibit, great to see the old copper brewing equipment. I felt like the last section was just marketing though, felt a bit of a hard sell!
Amanda SmithJuly 10, 2015
Amusing, if perhaps overhyped a bit. Definitely try to time it so that you can get the free canal cruise to their other store (on the hour), but know that the tour-end store has more selection.
TimothyApril 28, 2017
Definitely cheesy, but also definitely worth it. Staff is great. Ending at the rooftop bar is also excellent.
Yarn LamFebruary 19, 2023
Not the best brewery tour (it’s more a small museum, some disco “ride”, and games revolving around Heineken sports sponsorship) but at least I get to pay a small amount for a personalised bottle!
Gustavo QuirinoApril 21, 2013
i got brewed, 4D Cinema! The ticket gives you 1 small glass of Heineken and two bigger ones on exit or one extracold 350 ml. If you go to the brand store after, you get an "e" bottle opener
Adam GrabaraAugust 23, 2015
One of the best attraction I've been here. You can learn about beer processing and taste at the end few glasses :-)
Antoine CostelloApril 5, 2018
Worth going for the combo ticket (Rock the City) with the A’Dam tower to enjoy a discount and a free boat transfer/tour to the Heineken experience
Danielle ShipmanSeptember 22, 2014
Fun experience! Do it with a small group and enjoy the different activities throughout the complex, with beer at the end.
Sarah BerryMarch 7, 2015
Buy tickets online - you save 2€/person & skip the line. You don't have to print tickets - just be ready to show the QR bar code on your phone to get scanned.
deestivJanuary 31, 2014
Fun brew tour, really well done. Plus you get 2.5 beers, so that alone is more than worth the €18 entrance fee.
MEININGER HotelsApril 7, 2014
The Heineken Brewery is located in the centre of Amsterdam but it is NOT ‘a regular museum’, although you will learn a lot about the whole process of brewing beer while visiting.
Deepak ChanderApril 8, 2018
The whole experience is totally value for money as it takes more than an hour and also two beers at the end of the tour
_September 4, 2015
Fun and interactive tour! Buy tickets in advance to avoid the line. Would recommend even if you do not like Heineken!
Dennis BFebruary 8, 2020
Be sure to design your own custom Heineken bottle on your way through the tour — and then have a few beers at the bar when you’re done!
Omer ZachJuly 22, 2014
As touristy of an experience as you can have, but it's a good deal of fun. Take the canal ride to their other shop after (for the free ride, not for the shop).
Daniel WNovember 12, 2022
While it's one of typical tourist traps, it fun for one visit especially if you're touring the city as a group. The gift shop was a large selection for swag for Heine fans.
JessicaJune 8, 2016
You have to take the VIP tour! It takes about 2-3 hours, you get a beer tasting and a bottle with your name on it :)))
Priscila MartinsNovember 8, 2015
Nice staff, the tour is well explained by them. Very interactive. Great experience, I highly recommend. 👍

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