Patricia Birchenough

"Define the target audience you would like to reach with your social media marketing. Use this definition to decide what social media platforms are right for your business."

"Content is still king: quality and quantity of content is the number one priority when it comes to improving your rank in the organic search engine results."

"Without continuous search engine optimization (SEO), your website investment most likely will be for naught."

"For local search engine optimization, accuracy of information in directory listings such as Foursquare is important. Take the time to update your listings."