Perpetual Hunt for Pretty & Practical

1. Agent Provocateur

7.9
133 Mercer St (Prince Street), New York, NY
Lingerie Store · SoHo · 12 tips and reviews

JennJenn: AP is the kind of intimates that transform you into Aphrodite. Soft, silky, lacy, beautiful, rich colors. It's almost magical, a seriously magical experience. Just $250-1000 a shopping trip :)

Azaleas is one of Perpetual Hunt for Pretty & Practical.

2. Azaleas

7.6
140 2nd Ave, New York, NY
Lingerie Store · East Village · 11 tips and reviews
Bra Smyth is one of Perpetual Hunt for Pretty & Practical.

3. Bra Smyth

2177 Broadway (at 77th St.), New York, NY
Lingerie Store · Upper West Side · 3 tips and reviews

Jay S.Jay Shaw: These girls know what's up. Expert fittings. The bras err on the expensive side, but there's usually a deal being had in-store, and the alterations are free.

Bradelis New York is one of Perpetual Hunt for Pretty & Practical.

4. Bradelis New York

211 Elizabeth St (Prince St), New York, NY
Lingerie Store · NoLita · 1 tip
Brooklyn Fox Lingerie is one of Perpetual Hunt for Pretty & Practical.

5. Brooklyn Fox Lingerie

6.0
132 N 5th St (Bedford), Brooklyn, NY
Lingerie Store · Williamsburg · 2 tips and reviews
Cosabella is one of Perpetual Hunt for Pretty & Practical.

6. Cosabella

220 Lafayette St (btwn Spring and La Fayette), New York, NY
Clothing Store · SoHo · 5 tips and reviews
Hanky Panky is one of Perpetual Hunt for Pretty & Practical.

7. Hanky Panky

373 Park Ave S (Btwn 26th and 27th), New York, NY
Office · Rose Hill · 2 tips and reviews
Iris Lingerie is one of Perpetual Hunt for Pretty & Practical.

8. Iris Lingerie

6.8
366 Atlantic Ave (b/w Bond & Hoyt), Brooklyn, NY
Lingerie Store · Boerum Hill · 3 tips and reviews

Kool4sueKool4sue: Iris is legendary for her ability to fit women on ALL sizes and shapes. I've bought bras at other places but the fit is never as good.

Journelle is one of Perpetual Hunt for Pretty & Practical.

9. Journelle

8.6
3 E 17th St (at 5th Ave.), New York, NY
Lingerie Store · Union Square · 20 tips and reviews

Lucky MagazineLucky Magazine: Helpful staffers help navigate the luxurious selection of cream eyelet bralettes, silky candy-colored boy-shorts and black lace underwire bras; the fluffy robe and chocolates add to the boudoir feel.

Kaori's Closet Tokyo is one of Perpetual Hunt for Pretty & Practical.

10. Kaori's Closet Tokyo

71 W Houston St (btwn Wooster & W. Broadway), New York, NY
Women's Store · Greenwich Village · 3 tips and reviews
Kiki de Montparnasse is one of Perpetual Hunt for Pretty & Practical.

11. Kiki de Montparnasse

79 Greene St, New York, NY
Lingerie Store · SoHo · 14 tips and reviews

Irene M.Irene M: I appreciate how they have a giant black feather boa in the dressing room so you can try things on in real world conditions.

La Perla is one of Perpetual Hunt for Pretty & Practical.

12. La Perla

425 W 14th St, New York, NY
Lingerie Store · Chelsea · 4 tips and reviews

Jonavennci DivadJonavennci Divad: La Perla is a true shopping treat for lingerie junkies

13. La Petite Coquette

7.8
51 University Pl (btwn 9th & 10th St.), New York, NY
Lingerie Store · Greenwich Village · 9 tips and reviews

jules f.jules ferree: Amazing selection of everyday and unique under lovelies. Best place to get a proper sized bra.

Laina Jane is one of Perpetual Hunt for Pretty & Practical.

14. Laina Jane

45 Christopher St, New York, NY
Lingerie Store · West Village · 1 tip

15. Livi's

1456 3rd Ave (83rd), New York, NY
Uncategorized · Upper East Side · No tips or reviews
Marc & Max is one of Perpetual Hunt for Pretty & Practical.

16. Marc & Max

342 Bleecker St, New York, NY
Lingerie Store · West Village · No tips or reviews
Only Hearts is one of Perpetual Hunt for Pretty & Practical.

17. Only Hearts

7.9
230 Mott St (Prince Street), New York, NY
Lingerie Store · NoLita · 4 tips and reviews

Gilt CityGilt City: The line has moved beyond second-skin tanks and shaping undergarments, creating cotton leggings, casual dresses and cozy cardigans, in addition to their staple lacey bras and silk slips.

18. Peress of Madison Avenue

1006 Madison Ave, New York, NY
Lingerie Store · Upper East Side · No tips or reviews

19. Petticoat Lane

149 Reade St, New York, NY
Boutique · Tribeca · No tips or reviews
sugar cookies is one of Perpetual Hunt for Pretty & Practical.

20. sugar cookies

203 W 19th St (7th), New York, NY
Lingerie Store · Chelsea · 3 tips and reviews

BoutiquedBoutiqued: Get sexy with European lingerie or snuggle up with their super-soft pajama collections and in the summer don't miss their colorful swimwear. Read more.

Town Shop is one of Perpetual Hunt for Pretty & Practical.

21. Town Shop

8.4
2270 Broadway (at 82nd Street), New York, NY
Lingerie Store · Upper West Side · 11 tips and reviews
Wolford is one of Perpetual Hunt for Pretty & Practical.

22. Wolford

Greene and prince, New York, NY
Women's Store · SoHo · 3 tips and reviews

Victoria W.Victoria Wenzel: Cashmere silk tights are pricey but worth it!

Victoria's Secret Outlet is one of Perpetual Hunt for Pretty & Practical.

23. Victoria's Secret Outlet

7.7
Tanger Drive, Calverton, NY
Lingerie Store · 5 tips and reviews
Gigi*k is one of Perpetual Hunt for Pretty & Practical.

24. Gigi*k

60W East 8th Street, New York, NY
Women's Store · Greenwich Village · 1 tip