Heineken Experience

Heineken Experience

Brewery, Museum, and Event Space · Oude Pijp
Stadhouderskade 78 (Ferdinand Bolstraat), 1072 AE Amsterdam, Netherlands
Closed until 10:30 AM (Show more)
  • Mon–Thu
    • 11:00 AM–5:30 PM
  • Fri–Sun
    • 10:30 AM–7:00 PM
€ € € €
Happy Hour
Credit Cards:
Yes (incl. American Express & MasterCard)
Outdoor Seating:
Wheelchair Accessible:

Based on 3,405 votes

People like this place

  • What you need to know
    Ilaria M.
    "... photos and videos, fresh beers. Funny!"(4 Tips)
    Michael H.
    "Good tour, interesting info and free beer."(13 Tips)
    Rewan P.
    "One of the recommended tours in Amsterdam!"(47 Tips)
    Pj B.
    "Get a beer on the roof terrace, and enjoy the view!"(4 Tips)
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490 tips and reviews.

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  • beer
  • good for groups
  • tours
  • lively
  • trendy
  • breweries
  • museums
  • authentic
  • great value
  • casual
  • Heineken
  • cozy
  • rooftop
  • scenic views
  • crowded
  • cute
  • karaoke
  • gifts
  • mashed potatoes
  • music
  • Justin A.

    Make sure to claim your free canal boat ride at the end!

    Justin Arzi · 2 weeks ago
  • Cenk G.

    A great museum experience for marketers and advertising professionals. You'll see the footsteps of an average beer brand becoming a marketing success and enjoy a few pints with many interactive games.

    Cenk Gümüşcüoğlu · 2 weeks ago
  • Priscila M.

    Nice staff, the tour is well explained by them. Very interactive. Great experience, I highly recommend. 👍

    Priscila Martins · 2 weeks ago
  • Minshan L.

    Get the engraved glass at the souvenir shop rather than bottle your own Heineken (because they just print your words on a sticker and stick it on a bottle of beer), it's more worth it.

    Minshan Lee · 2 weeks ago
  • Didem Ö.

    Enjoyable place

    Didem Özkan · October 29
  • Michael H.

    Good tour, interesting info and free beer. Sold.

    Michael Holdsworth · October 28
  • Anna C.

    Get drunk here:))come in group

    Anna Chuchmek · October 26
  • Emily L.

    high quality intro to how beer is made, but it gets weird at the end

    Emily L · October 26
  • Majd S.

    The museum is so much fun! So many photos and videos you can send to your email ... Also u get to try the pre alcoholic drink

    Majd Sourani · October 25
  • Oksana G.

    A lot of fun, very cold 🍺

    Oksana Goncharuk · October 20
  • Bryan L.

    The beer,history and the experience

    Bryan Layme · October 19
  • Agustín B.

    Stay in the bar and the bartender tell good jokes for more beer! 🍻

    Agustín Bella · October 16
  • Jenna Rose R.

    Don't bother downloading the app. It's pretty much the same information that the venue itself has. Not sure why they even bothered to make it.

    Jenna Rose Robbins · October 11
  • Hop Hey L.

    Must visit for beer fans or if you have enough time after other museums. Great shop!

    Hop Hey Lalaley · October 11
  • Heinie Brian H.

    You Can Take 20 Euro Trip (60-90 Mins Average) Rather Than Spend 49 Euros for the VIP Treatment (2 & a Half Hours Long). 10/10!

  • Jenna Rose R.

    Buy your ticket online and skip the line.

    Jenna Rose Robbins · October 11
  • Elif K.

    It was great!

    Elif Kaya · October 4
  • Hector T.

    Not what I expected, but you get 3 beers

    Hector Tafoya · October 1
  • Furiousmate

    Rmb to try the "pull a pint of beer" game, not only you won't lose your beer (after using the 2 buttons on your bracelet to enter this game), you'll get a certificate for playing it!

    Furiousmate · September 29
  • Ergin

    Create your own custom bottle. you will hear 100times : it is not yellow it's gold! :)

    Ergin · September 21
  • Eyal G.

    Totally recommended. Best place to have a (few) glass(es) of Heineken! 🍻

    Eyal Gantz · September 10
  • Maria R.

    For the love of beer !!!!! ✌🏼

    Maria Remis · September 4
  • Kelly W.

    Fun and interactive tour! Buy tickets in advance to avoid the line. Would recommend even if you do not like Heineken!

    Kelly Wong · September 4
  • André M.

    Amazing!!! Do not miss!!!

    André Martins · August 31
  • Nathaly B.

    One of the coolest museums in Amsterdam... After the tour you can stay in the bar drinking 2 free beers and then you take the free guided canal tour. Indeed it's a great Heineken Experience!

  • Adam G.

    Heineken really tastes here :-)

    Adam Grabara · August 23
  • Adam G.

    One of the best attraction I've been here. You can learn about beer processing and taste at the end few glasses :-)

    Adam Grabara · August 23
  • Emine Mine A.


    Emine Mine Altın · August 11
  • Julie Y.

    Me & My Lovely daughter 😘❤️😘

    Julie Yonathan · August 10
  • Kaori T.

    Highly recommended to buy a ticket in internet

    Kaori Ty · August 8
  • Martin O.

    You can create a label on the bottle with his name. Cool.

    Martin Oplocký · August 3
  • azade b.

    Fun visit and it's not that expensive. You get free bears as well.

    azade badiee · July 31
  • Twinx R.

    Free beers and very cool activities!

    Twinx Reyes · July 30
  • Jorge S.

    Beer!! Very good!!

    Jorge Secall · July 16
  • Jessica R.

    Skip the tour and head to the rooftop for an amazing view, good music and cold delicious beer.

    Jessica Raile · July 13
  • Amanda S.

    Amusing, if perhaps overhyped a bit. Definitely try to time it so that you can get the free canal cruise to their other store (on the hour), but know that the tour-end store has more selection.

    Amanda Smith · July 10
  • Jake S.

    Don't miss the horses! Definitely the cutest part of the entire tour. Answers to the tasting questions: "hops," "bubbles," "water," and "gold."

    Jake Smith · July 7
  • Bruno D.

    If you like beer come. If you like heineken come. If you like advertising come. Just come.

    Bruno Dellavega · July 6
  • Paco

    Its a great place to go while visitng Amsterdam.. Had lots of fun and tried 4 beers.

    Paco · July 6
  • Konstantin A.

    I don't like this place. It was closed before scheduled.

  • Fatih T.

    best experience I've ever been...

    Fatih Turul · June 15
  • Eva Z.

    Cool place.. You will get 2,5 beers to taste :)

    Eva Zsigmondova · June 14
  • Murat I.

    Dont expect so much, but good to spend time.

    Murat Irevul · June 13
  • olga z.

    Such a commercial brainwash. Don't waste your time here

    olga zero · June 3
  • Shannagh W.

    It is pretty cool to see how the beer is made and the history of the brand. You can get 3 regulars/1 regular + 1 extra cold beer (I quite like the extra cold myself). Engraved glasses in souvenir sec.

    Shannagh Wu · June 2
  • John B.

    This is a fun exhibit, great to see the old copper brewing equipment. I felt like the last section was just marketing though, felt a bit of a hard sell!

    John Barnham · June 1
  • Alex K.

    It was an enjoyable way to spend a couple hours in amsterdam, the building was beautiful and well organized and the staff was great. However , be prepared for cheesiness and a bit of a money grab.

    Alex Karczewski · May 23
  • Emre Ç.

    This is THE experience. It was brilliant. A must see! Very fun tour and very nice gifts both during and after tour

  • Lim X.

    The staff were attentive and I never expect it to be fun!!! My husband and I took so many picture and playing games. Although the souvenirs were expensive, we bought some back home. Love it!!

    Lim Xiangting · May 16
  • Paula R.

    Best Extra Cold Heineken ever!

    Paula Ramos · May 15

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