Know what you're ordering before you get to the register.. and bring at least one person to scout out a seat while you wait in line or don't expect to eat there.
Why would anyone want to pay that much for a really regular burger, disappointing fries, and get treated like crap by the people that serve you just because they're a popular place? Overrated.
Used 4SQ to find this place; they were right. Never would have found it otherwise, it's really hidden. almost walked back out. Look for a tiny neon burger to the right of the reception desk.
Is this supposed to be the best burger joint in NYC? Poor New Yorkers then. The burger tasted like every second fast food burger + waiting time 40min + extremely rude staff. Never ever ever again.