Make every ad dollar count
Omnichannel measurement
Directly tie ad spend to real-world outcomes across Digital, TV, CTV, OOH, Social, and Audio. Multi-touch attribution measures the impact of each impression or interaction on driving visits and sales, providing insights to optimize campaigns.
Customer journey analysis
Analyze location and purchase data together with Sales Impact to get a holistic view of path-to-purchase and how your ads impact outcomes like store visits, transactions, and sales.
In-flight investment optimization
Access your reports across partners and outcomes in one unified UI to optimize campaigns in-flight and avoid wasting ad impressions.
Customer acquisition & growth
Understand the audiences influenced by your ads, analyze the visitation patterns of prospects, new customers, and loyalists. Utilize reach and frequency for new customer acquisition.
Measure ad-driven sales
Understand the full effect of your ads on driving incremental transactions and sales across all channels.
What makes FSQ Attribution unique
Cutting-edge quality for accuracy
Our multi-sensor stop detection, sophisticated methodology powered by graph technology, and 15B+ human-verified check-ins allows us to provide accurate campaign reports you can take action on.
Real-time insights in a singular UI
Leverage daily omnichannel dashboard updates to optimize in-flight attribution strategies and maximize ROI based on sales impact.
Privacy-forward data solutions
Privacy-protecting features empower consumers to control their data. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
Unmatched location expertise
Our dedicated team of experts help you get the most out of your marketing campaigns. With 15+ years of experience, we are the industry leaders in location data with proven expertise across all verticals.
Visits per year
Transactions per year
‘Tis the season for smarter ad spend
Stay ahead with 2025 holiday shopping and foot traffic insights, actionable targeting and measurement strategies, and a holiday checklist to keep your campaigns on track.
See how it works
Flexibility across top media platforms
With 550+ integrated partners, Foursquare data is readily accessible via your preferred partners and seamlessly delivered
Attribution reports to fit your needs
Visits Report
Understand the real impact on visitation
Measure the impact of your campaigns on driving in-store visits.
Ideal for:
- Advertisers with physical store locations that want to measure incremental visitation.
FEATURES
Omnichannel measurement
Partner performance
METRICS INCLUDED:
Core visitation metrics, such as incremental visits and cost per store visits.
Custom granular visits reporting to fit your needs.
Sales Impact Report
Understand the real impact on revenue
Measure the impact of your campaigns on driving transactions and sales.
Ideal for:
- Advertisers with physical store locations that want to measure incremental transactions and sales.
FEATURES
Omnichannel measurement
Partner performance
METRICS INCLUDED:
Granular transaction and sales metrics, such as average basket size and sales lift.
Visits + Sales Impact
Understand the entire path to purchase
Measure the impact of your campaigns on driving in-store visits, transactions, and sales.
Ideal for:
- Advertisers with physical store locations that want to measure incremental visitation, transactions, and sales.
FEATURES
Omnichannel measurement
Partner performance
METRICS INCLUDED:
Core visitation metrics, such as incremental visits and cost per store visits.
Core transactions and sales metrics, such as average basket size and sales lift.
Custom granular visits and sales reporting to fit your needs.
Real-world results
Measuring incremental visits among new customers
Papa Murphy’s agency, Barkley, leveraged Attribution to provide valuable insights and demonstrate the effectiveness of the brand’s media efforts in driving incremental visits.
The campaign saw an overall CVR of 2.11% and a CPSV of $0.68 and most importantly, Foursquare helped Papa Murphy’s determine which audiences were the most influenced by their ads.
Reddit drives and proves footfall for QSR
Reddit wanted to show the effectiveness of a campaign they helped launch for a quick-serve restaurant (QSR) to promote a new menu item and help drive foot traffic to stores.
FSQ Attribution proved that the campaign was responsible for driving 2.5% more people to a QSR location. FSQ audiences specifically had a behavioral lift of 7.8%.
Leading retailer boosts in-store visits
A top retailer needed a reliable way to measure the effectiveness of campaigns in driving in-store visits and ultimately increasing sales. By utilizing Foursquare’s robust measurement solution and TikTok’s extensive advertising platform, they gained actionable insights into campaign performance.
The campaign saw an impressive increase in in-store traffic with a 9.2% behavioral lift in visitation.
Foursquare champions data privacy with top partners
FAQs
How does Foursquare measure in-store visits?
Our ability to precisely measure a store visit in the physical world is made possible by our comprehensive Places dataset, our superior Stop Detection technology, and our proprietary Snap-to-Place algorithm trained on ground truth generated from our consumer apps. We process GPS pings from a combination of 1st party and carefully vetted 3rd party sources for consumers’ control over the data collected and apply our proprietary models to generate visits.
One great example is a campaign we ran with a national quick-service restaurant chain. Their goal was to drive visits from younger consumers using mobile in-app ads that offered a $1 sandwich discount. We tracked who was exposed to the ad and who later visited one of their stores. The results? A 23% lift in in-store visits among exposed users versus the control group. Even better, we uncovered insights showing the campaign performed best in urban areas during lunchtime—helping the brand refine their strategy moving forward.
What media channels can Foursquare measure?
Foursquare has the most sophisticated integrated data and technology across the marketing ecosystem and the largest media partnerships footprint by a wide margin: 550+ preferred and exclusive partnerships across top media platforms including Snapchat, The Trade Desk, TikTok, Pandora, Spotify, Roku, Vistar, and Yelp.
Partnerships across all leading DMPs, All leading DSPs, leading publishers, leading social media players, and leading CTV and OOH
Foursquare measures all media channels & social networks, and have developed advanced integrations with partners to provide unique features you can only achieve with Foursquare such as:
– Measurement results by influencer on social partners like Snapchat
– Automated integration with Spotify to allow desktop home, in-car audio measurement
– Real-time, location-driven Attribution for OOH with automated ingestion of proof of play/spot logs, allowing for incremental lift.
How does Foursquare compare to other attribution providers?
With over 15 years in the location technology industry, Foursquare stands out from other attribution providers through our unmatched expertise in location data and highly accurate Places dataset. Our proprietary location intelligence allows us to measure in-store visits and sales impact with precision, connecting them directly to ad exposure. This means we can provide brands with a clear, reliable view of how their media campaigns drive real-world results.
Unlike other platforms that often rely on less precise location signals, our data is curated and verified at the venue level, minimizing errors and giving advertisers confidence in the campaign metrics we provide. We offer omnichannel attribution that captures the full customer journey, combining online engagement with offline visits. Plus, we provide rich insights into consumer behavior, sales impact and competitive foot traffic, which help brands optimize their campaigns more effectively.
We work with over 550+ publishing partners and hundreds of agencies worldwide, which allows us to deliver attribution solutions at scale and integrate seamlessly into advertisers’ marketing ecosystems. Our combination of precise location data, advanced attribution technology, and a broad network of partners and agencies sets us apart, helping brands connect their digital marketing efforts to real-world business outcomes.
Get started with Foursquare Attribution
Unlock powerful insights with your geospatial data using Foursquare Attribution