Lure Fishbar

Lure Fishbar

Seafood Restaurant$$$$
SoHo, New York
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8.9/10
1,609
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  • Stars
  • Stars
    Has a stamp of approval from The Wall Street Journal and Eater
    • The Wall Street Journal
    • Eater
  • Tips
    Burger Bedlam
    "Be sure to try the Bash Burger, our #1 ranked burger!"(20 Tips)
    Julien B.
    "The lure burger is one of the best in NYC"(7 Tips)
    Eva
    "Don't miss the burger or lobster roll (when in season)."(17 Tips)
    Fadia K.
    "Try the deviled eggs to share and the lobster roll!"(8 Tips)
Tips and Reviews icon394 Tips and reviews
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  • Michelleheart icon on user image
    MichelleSeptember 23, 2014
    The oysters are great. I had the New England clam chowder and it was creamy and spot on. Great service in a cutesy environment- feels like what an airplane should be! A little noisy for day dates
    Upvoted Mar 9
  • Nicolette R.heart icon on user image
    Nicolette RomeroSeptember 12, 2015
    Love this place! Step inside and you'll feel like you're in a first class cabin of a ship. The shrimp tempura, crusted tuna and surf and turf were all amazing!! Great spot for a celebration!
  • Paige C.heart icon on user image
    Paige CMarch 4, 2013
    Lure had the freshest seafood that I have ever had. Our table ordered the oysters, fried calamari and tons of sushi. We kept ordering all throughout. The food was out of this world; a new favorite.
  • The Wall Street Journal
    The interior is like someone's gorgeous private yacht. My favorite place to have raw oysters or dinner with friends. Porthole windows flash pedestrians' heels passing by up on the street. Read more
  • AmateurConciergeheart icon on user image
    AmateurConciergeNovember 8, 2015
    It's like really good seafood oriented steakhouse. Great scene, always buzzy and you can't go wrong with anything from raw bar, sushi, apps, seafood or beef. Pictured: surf n turf special.
  • Eater
    EaterApril 18, 2013
    Eater co-founder Ben Leventhal: "80-20 blend, special sauce, shredded lettuce, tomato, yellow American cheese, brioche bun. When we close our eyes and imagine the burger of our dreams, this is it."
  • Eater
    EaterJuly 27, 2016
    Chef Capon does most of the work with his perfectly sculpted lollipop Buffalo wings. These little wonders can be easily consumed with one hand while you sip a beer wit the other. Six wings for $14. Read more
  • Thrillist
    ThrillistJuly 22, 2013
    Multiple-time Burger Bash Champion, this is basically what you think of when you think of just a straight-up great cheeseburger with the works: lettuce, pickles, and special sauce on a brioche bun. Read more
  • Bitches Who Brunch
    Bitches Who BrunchApril 14, 2016
    In the mood for a lobster Benny? Lure's offers a large portion of lobster and the perfect amount of light Hollandaise sauce. The English muffin on the bottom is the perfect compliment! Read more
  • Roniel T.heart icon on user image
    Roniel TesslerSeptember 1, 2017
    By no means the BEST burger, but very solid. The homemade potato chips are delicious. Get a seat by the sushi bar, ask if Sergio is working, and he'll take care of you.
  • Consuelo R.heart icon on user image
    Consuelo RuybalJuly 15, 2016
    Been here 5+ times
    If you get there early, you can avoid the loud, noisy crowd, enjoy the interior design and relax with fabulous cocktails and great seafood. The homemade chips at the bar are dangerously addictive.
  • The Wall Street Journal
    To taste the wide swathe of cuisines Lure's menu covers, start with a few oysters, move on to sushi and perhaps close with the Continent-inflected grilled whole daurade. Read more
  • Halstead Property
    Halstead PropertyOctober 8, 2013
    We sure love happy hour in the boat-like décor. During it order the Shrimp Tempura appetizer filled with fresh, large shrimp perfectly fried lightly with a spicy mayo dip that tops it off impeccably.
  • Becca M.heart icon on user image
    Becca McArthurDecember 6, 2015
    The big-eye spicy tuna is creamy and so delicious; some of the best I've ever had. Restaurant week is the time to come and enjoy it.
  • Sean S.
    Sean StenstromFebruary 21, 2014
    Great for dates and business lunches alike, the subterranean Lure Fish Bar offers up a solid roster of sushi offerings as well as seafood, steak, and one of the best burgers in the city.
  • Alexandra J.
    Alexandra JonesDecember 30, 2016
    Such friendly and attentive staff! Try the crispy rice with spicy tuna!!! Sat at the sushi bar and got lots of samples too :) everything was delicious!
  • Jeff L.
    Jeff LiuMarch 18, 2018
    The famous burger is a somewhat hidden gem. You wouldn’t expect one of the best burgers in a place with “fishbar” in its name.
  • The Corcoran Group
    The Corcoran GroupAugust 15, 2011
    Order the Classic Lobster Roll here. It's a classic blend of lobster and bacon, what could be better? They also have some of the freshest oysters we’ve had in the city.
  • No Leftovers J.heart icon on user image
    One of the best restaurants in NYC, has something for everyone. Frequent celebrity sightings . Same owners/ chef as Bowery Meat Company, el Toro Blanco, Sessanta, Burger & Barrel
  • Sam P.heart icon on user image
    Sam PezzulloAugust 20, 2013
    This place stands out among some other terrific restaurants in Soho. The interior design is beautiful, and the food is great. I love the crab cakes, grilled octopus and of course, the sushi.
  • Reserve
    ReserveAugust 4, 2016
    In the Classic Lobster Roll at Lure Fishbar in New York, the seafood salad is tucked into a fresh, plush brioche and paired with tangy vegetable slaw. Read more
  • Carolheart icon on user image
    CarolOctober 9, 2022
    Food and ambiance are fabulous, but it takes awhile to be seated even when you have a rsvp. Get the sushi and sashimi. Def crispy rice!
  • Nakisha
    NakishaApril 29, 2013
    The red snapper was delicious!! Table shared devil eggs w/caviar, shrimp tempura, dragon rolls & calamari for appetizers + chocolate cake for dessert which were all great additions to the yummy meal.
  • Eater
    EaterApril 6, 2016
    Lure Fishbar is one of downtown Manhattan's greatest power-lunching restaurants and it's also a fun choice for date night. Read more
  • Isla R.heart icon on user image
    Isla RoseFebruary 26, 2015
    Both the east + west coast oysters are delicious here. The sushi is also a favorite of mine. The only downside is that it tends to get incredibly loud in here, so be prepared to shout!
  • Charley T.heart icon on user image
    Charley ToddSeptember 1, 2015
    Imo great place to take your out of town parents when they visit the city. Let them grab the bill. Just classy and Cool enough to not be kitschy, nice escape from city.
  • Tony X.
    Tony XerriMay 6, 2013
    I probably had the best Branzino of my life here. The skin was extremely crispy yet the flesh was moist and succulent. Sushi was super fresh and the molten chocolate cake was divine. Eat here. Now.
  • Brooke H.
    Brooke HammerlingApril 1, 2011
    Been here 50+ times
    While the sushi and filled fish is some of the best, still one of the best burgers in town. And be Very nice to Roz at the door during the day. She RULES.
    Upvoted Mar 29
  • Alana
    AlanaAugust 14, 2014
    Very cool decor, like the inside of a yacht. Good service, good restaurant week menu. Amazing desserts. Pricey. Interesting mix of cool crowd (obviously, Soho) and suits.
  • CRUZiiiEheart icon on user image
    CRUZiiiEOctober 10, 2015
    Even if you don't like seafood (which theirs is very good), their salted caramel dessert is worth stopping in for!
  • Camilo A.heart icon on user image
    Camilo AngelAugust 2, 2021
    Street seating, great variety of items in the menu from where to choose from. Sushi, burgers, rolls!
  • Camilo A.heart icon on user image
    Camilo AngelAugust 2, 2021
    Great place to have a bite. Oysters were great, salmon sashimi was great, lobster roll as good, and breaded shrimp appetizer was great. Awesome menu!
  • Jayne H.heart icon on user image
    Jayne HuangMarch 31, 2013
    This place leaves me wanting more. Sushi & oysters were super fresh, not a fan of curry but the red snapper curry was delicious & even their plain white rice was the best I've ever had, so flavorful.
  • Jillian Z.heart icon on user image
    Jillian ZonaNovember 9, 2014
    One of the best bloodies! Make sure you get the bloody Royale! Fantastic sushi. Sneakily one of the best burgers in the city!!
  • Elyse E.heart icon on user image
    Elyse EstradaDecember 6, 2012
    Been here 10+ times
    The sushi is so good! Arctic char sashimi is amazing. Miso salmon roll, yellowtail jalapeño and eel avocado - all delicious. Rolls are schmedium so order accordingly or you'll be hungry.
  • Marian E.
    Marian ElbertAugust 9, 2013
    Perfect trio for restaurant week: shrimp tempura, tuna on garlic rice and the blueberry cobbler with vanilla ice cream. If you don't want dessert, you can get two appetizers!
  • Lindsey T.
    Lindsey TimbermanJanuary 6, 2013
    One of the best meals we've ever had. Great Soho location, it's a little hidden - tucked below street level. Amazingly fresh seafood, awesome sushi and dessert, fantastic cocktails.
  • Chrisheart icon on user image
    ChrisMarch 14, 2014
    Lots here even of you don't like seafood. The chicken paillard sandwich was great and the chips were homemade. You can pay with Cover and not wait for the check!
  • Signs V.
    Signs VisualJuly 22, 2015
    The restaurant's Crispy Asian Snapper (for two) with spicy ginger, fried rice, and stir fried vegetable is my most favorite -- http://www.lurefishbar.com/ Read more
  • Oz L.heart icon on user image
    Oz LublingJanuary 20, 2016
    amazing seafood & an incredible atmosphere. I would actually give this place a 9.5 on atmosphere. also sit at the bar for a prime experience
  • Kelsey K.
    Kelsey KotzebueSeptember 13, 2016
    Local underground lunch spot. A little on the pricey side but worth it. Delicious cocktails and the decor makes it seem like you really are on a boat.
  • Ryan W.
    Ryan WilliamsNovember 14, 2012
    "The sceney Soho spot has plenty of platter options: Choose the small ($25), the medium ($58), and large ($110) for a variation of oysters, shrimp, clams, crab claws, seafood salad, and lobster." Read more
  • Denis S.heart icon on user image
    Denis SosnovtsevJanuary 8, 2014
    Like all the tips say: get the Bash Burger. The two onion rings on top of it alone are worth the price of admission.
  • Paige C.heart icon on user image
    Paige CApril 17, 2015
    Sushi is fresh, staff is extremely friendly and attentive. Always a good spot to grab a drink and some appetizers or come for an entire meal!
  • Lindsey T.
    Lindsey TimbermanNovember 25, 2012
    One of our favorite spots in Soho. Great tucked-away location. Very cool ambiance. One of the best meals we've had. Service was really good. Don't skip dessert!
  • Tasting Table
    Tasting TableMay 4, 2012
    Try the Lure lobster club. Homemade lobster salad is infused with crumbled bacon and juicy sliced tomatoes for a bit of texture and a ton of flavor. A tasty contender in our 2012 Lobster Roll Rumble: Read more
  • Taylor V.
    Taylor VickJune 9, 2013
    Killer sushi combo for brunch. The fish was perfectly fresh and tasted fresh off the boat. If you like sushi, this place is great but you do pay for the quality.
  • Andrew F.
    Andrew FerenciJuly 8, 2012
    Been here 10+ times
    Kat is my favorite manager in NYC and will make you feel at home. Not only amazing oysters, but the fish is incredibly fresh and always cooked to perfection. Try the naked cowgirls.
  • Maya B.
    Maya BaratzFebruary 28, 2012
    Been here 10+ times
    Ask for the mash (off menu). One of the best burgers you'll have in the city.
    Upvoted Apr 1
  • Peter S.heart icon on user image
    Peter ScordoJuly 27, 2014
    Fantastic happy hour with an assortment of food and drink specials. Snag the tables to the left of the bar early if you plan on coming with a group.
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