A new year brings new behaviors…and new opportunities. As marketers set the tone for 2026, traditional targeting won’t cut it. With consumers spending more selectively and shifting habits at the start of the year, location-based targeting lets you adapt in real time with the precision and scale needed to reach the right consumers and maximize performance from day one.
This guide features dozens of creative location-based segment ideas you can customize to fit your campaign goals, along with new ready-to-use purchase and location audiences available off-the-shelf in major DSPs. Together, they give you more privacy-forward ways to reach your ideal customer and make it easy to measure targeting performance across platforms with confidence.
In the guide, explore segment ideas designed for top Q1 moments, including:
- 🎉 New Year’s
- 🏈 Super Bowl
- 🏅 Winter Olympics
- 💐 Valentine’s Day & Easter Planning
- 🇺🇸 President’s Day Weekend
- 🍀 St. Patrick’s Day
- 🏀 March Madness
- 🎤 Awards Season (Grammys, Oscars)
- ✈️ Winter & Spring Travel
- …and more!
Download the guide above and get in touch for hands-on support building targeting strategies that deliver on your campaign goals, whether that’s impressions, clicks, visits, sales, ROI, or others. Start the year strong with targeting that scales, performs, and proves impact across platforms.