Guide

Q4 2025 Location-Based Targeting Guide: Holiday, Travel, Sports & The Final Stretch

  • July 16, 2025

Finish the year strong with high-impact targeting segments proven to deliver 200%+ ROI.

Download our latest report

As the busiest and most competitive season of the year kicks off, marketers are under pressure to drive measurable results, maximize remaining budgets, and stand out in a crowded market. That means targeting can’t be an afterthought. It’s one of your most powerful levers for performance.

Whether you’re planning ahead or looking to boost performance mid-flight, this guide includes dozens of high-impact, location-based targeting segments you can activate at launch or add on-the-fly to reach high-intent buyers and drive ROI – all in a privacy friendly-way.

Explore segment ideas designed for top Q4 moments, including:

  • 🍺 US Oktoberfest
  • 🏀 NBA & NHL Kickoff
  • 🏈 Football Season
  • ✈️ Fall/Winter Travel
  • 🎃 Halloween
  • 🦃 Thanksgiving
  • 🛍️ Black Friday & Cyber Monday
  • 🎁 Winter Holidays
  • …and more!

Download the guide above and get in touch for help building custom targeting strategies tailored to your goals. Happy targeting!