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Blog
Top 25 DMAs for Black Friday Shopping: Matching Retail Strategy to Market Surges
September 15, 2026As you plan your retail holiday campaigns, success hinges on truly understanding your core audience and current market dynamics. In…
Reports and Insights
Q4 2026 Location-Based Targeting Guide: High-Impact Strategies for Seasonal Campaigns
July 24, 2026As the most competitive quarter of the year begins, campaign precision dictates your performance. Marketers face intense pressure to hit…
Reports and Insights
2026 Holiday Playbook for Retail Marketers
July 22, 2026Across in-store, online, and AI-powered channels, holiday shoppers are starting their research earlier and making purchase decisions with greater scrutiny.…
Blog
Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season
May 22, 2026The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting…
Reports and Insights
Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting
May 15, 2026In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…
Reports and Insights