What makes Foursquare Audience unique?
Highly customizable audience creationCreate personalized audience segments based on real-world actions—filterable by visitation habits, online interests, demographics, and more—to drive campaign success and boost ROAS.
Over 1500+ ready-to-use segmentsScale your campaigns with 1500+ ready-to-use audience segments—like Holiday Shoppers or Fast Casual Diners—available off-the-shelf or easily activated across major programmatic DSPs/DMPs and channels.
User-friendly UI with expert supportEasily build segments in our self-serve Audience Designer or work with our experts for tailored audiences. Enhance your real-time targeting with our geofencing solution, Proximity, all in one central UI.
Privacy-focused solutionPrioritize privacy. Audience is built with privacy-protecting features and we give consumers control over their data, empowering them to exercise their rights. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Audience in Action
Customer acquisition & retention
Target in-market consumers who are visiting complementary services and fit your ideal profile, or re-engage lapsed customers with relevant messaging to encourage a return visit or purchase.
Hyper-targeted tentpole campaigns
Create custom audience segments based on seasonal or holiday behaviors – like luxury gift buyers or summer vacation planners – to drive purchases with tailored promotions.
Competitive conquesting
Reach consumers who have recently visited your competitors’ locations to gain market share and grow your business.
Re-target across channels
Stay top of mind by re-targeting consumers across mobile, CTV, and social, as well as individuals who have previously visited your locations.
Personalized marketing
Boost foot traffic and sales – both online and on-site – by targeting fine-tuned audience segments with personalized messages aligned with consumers’ real-world engagements.
Ready to make the most of Q4 with smarter targeting strategies?
Put your Q4 budget to work with data-driven segments designed to deliver ROI through the busiest time of year. Get targeting inspiration for key events like Black Friday, NFL season, winter holidays, and more.
See how it works
Activate everywhere you buy
All of your preferred partners are also ours. Activate audiences across every channel and screen, including digital, social, CTV, OOH, and more.
Audience unlocked
How it works
Using advanced ML/AI, Foursquare has developed the industry’s most accurate location-based datasets, powering Audience. Segments can be activated across any channel and deployed to your seat within 1-3 days. Also available off-the-shelf on major ad platforms like The Trade Desk, LiveRamp, and DV360.
Who it’s for
Marketers across industries – retail, CPG, dining, travel, and more – harness FSQ Audience to more accurately target and connect with consumers. Whether you’re a brand or agency, Audience enables you to activate more bespoke targeting strategies that resonate and drive ROI.
Why it matters
Location-based audiences leverage real-world behaviors, enabling you to more precisely reach consumers who are actual intenders or in a buying mindset. In fact, 86% of marketers noted growth in their customer base when using location-based targeting.
Real-world results
Conquering competition to increase Jack in the Box foot traffic
8.8%
lift in foot traffic using FSQ Audience & Proximity
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box
Boosting in-store visits for pet food brand
40%
higher visit rate than campaign average
“Foursquare has been a crucial partner in developing and maintaining a holistic campaign strategy for our programmatic campaigns…contributing to audience and measurement strategy prior to a campaign launch, as well as providing recommendations for optimizations throughout,” said Molly Murphy, Associate Manager at Rise Interactive.
Reddit drives and measures footfall for QSR
7.8%
behavioral lift using Foursquare audiences
Reddit wanted to show the effectiveness of a campaign they helped launch for a Quick-Service Restaurant (QSR) to promote a new menu item and help drive foot traffic to stores. Using FSQ Proximity’s ‘live near’ targeting feature, Reddit successfully reached consumers most likely to engage with the QSR in their key market area.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
FAQs
How does Foursquare Audience use location data to build targeting segments?
Foursquare Audience is powered by two core datasets: Places, which includes more than 100 million global Points of Interest (POIs), and Movements, which uses our proprietary snap-to-place technology to accurately detect real-world visits, even within malls or multi-level buildings. Marketers can define audiences based on visitation patterns, such as frequent visits to their brand, competitor locations, or other places of interest, and apply demographic and geographic filters. This enables the creation of highly customized segments like “Luxury Shoppers,” “Holiday Deal Seekers,” or “Frequent Gym-Goers,” helping improve the relevance and effectiveness of marketing campaigns.
For example, a pet food brand partnered with Foursquare to enhance their programmatic campaigns, and by utilizing our audience segments, they achieved a 40% higher visit rate compared to their campaign average, demonstrating the power of precise audience targeting in driving in-store visits.
Additionally, Foursquare Audience offers over 1,500 ready-to-use segments for quick off-the-shelf activation across major programmatic Demand-Side Platforms (DSPs) and channels. This scalability, combined with our robust data privacy measures, ensures that marketers can reach their desired audiences effectively and responsibly.
Can I use Foursquare Audience to reach consumers with specific visitation habits or interests?
Foursquare specializes in helping brands reach consumers based on specific behaviors and visit patterns using our precise location data. Our Audience product enables marketers to identify real-world actions, like frequent visits to certain types of stores or patterns of movement, and build segments that reflect these behaviors.
For example, a major quick-service restaurant brand partnered with us to optimize its digital campaigns by targeting consumers who regularly visited competitor locations or related venues. By focusing on these specific visit patterns, they saw a significant uplift in store visits—boosting foot traffic by over 30% compared to previous campaigns.
Our platform includes more than 1,500 ready-to-use audience segments, but what truly sets us apart is the ability to customize based on real-world behaviors. You can build segments using detailed patterns such as visit frequency, recency, lapsed visits, and the specific times or days of the week consumers are most active. This level of precision applies to both national chains and local mom-and-pop shops, helping advertisers reach the right audience at the right time with more relevant messaging.
We support seamless integration with over 550 partner platforms, including programmatic DSPs, social media channels, retail media networks, and more. We also maintain a strong commitment to privacy and develop our products with privacy-protecting features.
Foursquare Audience helps marketers leverage location intelligence to connect with consumers in meaningful ways, driving better engagement and measurable business outcomes through behavior-based targeting.
How does Foursquare Audience compare to competitors?
Foursquare Audience stands out from the competition in several key ways:
1. Real-World Precision: We combine our global dataset of over 100 million POIs with proprietary snap-to-place technology to accurately identify real-world visits, even in complex locations like malls or multi-level buildings. This delivers more precise and reliable behavioral targeting.
2. High-Intent Signals: Location data is one of the strongest indicators of consumer intent. Unlike online clicks or browsing behavior, real-world actions show what people are genuinely interested in, helping your campaigns reach more relevant and likely-to-convert audiences.
3. Neutral and Interoperable: As an independent platform, Foursquare enables unbiased measurement to see which audience segments are actually driving results across partners and channels. We integrate with over 550 partners and media channels, allowing you to activate audiences where you already buy media.
4. Privacy-Forward by Design: Our platform is built with privacy in mind. We give consumers control over their data and are responsible for the collection and use of location data. We also hold our partners accountable and lead the industry in advocacy.
5. Trusted Expertise and Quality: With over 15 years of experience in location intelligence, Foursquare is a recognized leader in the space. Our high-quality, scalable data powers smarter targeting and better campaign outcomes. We were also named the number one provider of location intelligence by CBInsights.
Get started with Foursquare Audience
Target smarter with precise location-based audiences to boost campaign success today.