Guide

FSQ 2026 Attribution Guide For Modern Marketers

  • December 10, 2025

Impressions and clicks no longer tell the full story. With over 80% of retail transactions still happening offline, marketing success is now defined by measurable, real-world outcomes: foot traffic, in-store sales, and incremental revenue.

Download our latest report

In our newest Attribution Guide, you’ll get the blueprint to confidently connect your omnichannel media spend to true revenue impact.

👣 Inside the guide:

  • The state of marketing: Why online-to-offline attribution is more critical than ever for proving marketing impact and defensible ROI
  • Big bets for 2026 & the AI moment: What map-based social discovery means for brands and where measurement is headed
  • The location advantage: How location shows true media impact as consumers move between digital and physical touchpoints
  • FSQ exclusive foot traffic trends & industry benchmarks: How year-over-year shifts in store visits highlight the need for smarter targeting and retention strategies

Ready to move past guesswork? Get in touch with our location-based attribution experts for a clear view of how your campaigns can drive real-world results in 2026.