In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in between. Traditional signals like demographics or online intent alone are no longer enough to capture true in-market audiences.
That’s why leading brands are turning to real-world behavior to guide their targeting strategies across retail, QSR, dining, travel, auto, entertainment, and more.
This guide is built to help you do exactly that. Inside, you’ll find a library of privacy-forward, location-based targeting segments designed to reflect how consumers actually move, browse, and buy so you can reach high-intent audiences more likely to take real-world action.
Explore Q3 targeting strategies you can customize to meet your campaign goals across key moments, including:
- 🎆 Fourth of July
- 🇺🇸 Labor Day Weekend
- 🎒 Back-to-School Shopping
- ☕ National Coffee Day
- ✈️ Summer Travel, Weddings, & Fitness
- 🏈 NFL Kickoff & Baseball Season
- 🛍️ Early Holiday Shoppers
- 🍂 Start of Fall
- …and more!
Whether you’re planning campaigns in advance or optimizing mid-flight, this guide helps you align targeting with how consumers behave in the real world, not how we assume they do.
Download the guide to start building a smarter Q3 targeting strategy, or connect with our team for hands-on support.