Across in-store, online, and AI-powered channels, holiday shoppers are starting their research earlier and making purchase decisions with greater scrutiny. Value, convenience, and brand trust have become the biggest drivers of where and how they spend.
With 69% of shoppers planning to make purchases in physical retail stores this holiday season (up 11% from 2025 according to Salsify), marketers need a strategy rooted in real-world consumer behavior to identify purchase intent earlier, influence decision-making, and maximize year-end marketing budgets.
Whether you’re a brand, agency, or platform, Foursquare’s 2026 Holiday Guide gives you the insights and strategies needed to build a stronger holiday marketing plan. Inside you’ll find:
- 🎄Exclusive foot traffic insights into evolving consumer shopping behaviors
- 🎁 2026 holiday predictions & key retail trends
- 🌟Best practices for building high-performing targeting and measurement strategies
- ❄️How to contextualize campaign performance against market traffic for a more complete view of success
- ✅ An actionable holiday campaign checklist to help you execute with confidence
Give yourself the gift of location intelligence to connect with ready-to-buy audiences, optimize campaign performance, and make every marketing dollar count this holiday season.
Download the guide above or connect with our location experts to build a custom holiday strategy tailored to your goals.