Kick the year off strong with high-intent location and new CPG purchase segments that scale across Q1 tentpoles to maximize campaign performance.
As the new year gets underway, consumer routines start to shift – whether that’s resetting household budgets, planning winter getaways, tackling home organization and DIY projects, or taking on personal resolutions.
Grounding your campaigns in recent, real-world behaviors like visitation and purchase history allows you to capture these shifts in real time and focus your media spend on audiences demonstrating active intent.
This quarter, we’ve also officially expanded our targeting capabilities to include new CPG purchase-based audiences, made possible by our recent partnership with Infillion Catalina.
Inside the guide, you’ll find dozens of customizable location segments and ready-to-use purchase audience ideas tailored to Q1 tentpole events such as:
- 🎉 New Year’s
- 🏈 Super Bowl
- 💐 Valentine’s Day
- 🐰 Spring & Easter Planning
- 🇺🇸 President’s Day Weekend
- 🍀 St. Patrick’s Day
- 🏀 March Madness
- 🎤 Awards Season (Grammys, Oscars)
- ✈️ Winter & Spring Travel
- …and more!
Start the year strong with privacy-forward audiences designed to scale, perform, and drive visitation and sales. Segments can be activated across 550+ partner channels, reaching nearly any channel or screen, including digital, social, CTV, audio, and OOH.
Download the guide above or get in touch with our team of targeting experts for hands-on support.