Back-to-School 2026: How to Win the 75% of Shoppers Willing to Switch Brands This Season
May 22, 2026The “old retail playbook” is officially obsolete. As we head into the 2026 back-to-school season, AI-driven shopping habits and shifting…
Q3 2026 Location-Based Targeting Guide: Turn Real-World Behavior into Smarter Targeting
May 15, 2026In today’s landscape, purchase journeys are more fragmented than ever, spanning AI-powered research, in-store discovery, online conversion, and everything in…
Foursquare’s 2026 Digital Overlap Guide: Unifying Digital Channels
May 13, 2026Understand how channels overlap and drive real-world outcomes with a unified, deduplicated view. In our new guide, Foursquare’s 2026 Digital…
How We Test a Conversational API
April 29, 2026Conversational APIs break most of the evaluation methods that search and recommendation teams have built up over the past two…
From Reach to Outcomes: Proving TV Performance in the Omnichannel Era
April 16, 2026TV has never been more powerful or more fragmented. Across linear, streaming, and connected TV, the same consumer is often…
Proving Linear TV Drives Real-World Results
April 16, 2026The Challenge Linear TV is a major investment for this QSR brand, but with most spend committed during upfronts, measurement…