What makes Foursquare Proximity unique?
Unparalleled customization and granularity
Build custom geofences to target consumers near key locations, using filters like categories, chains, and localities to boost efficiency and drive visits to your business.
Intuitive, complementary UI with expert support
Use advanced location-based targeting in a few simple clicks with our self-serve Proximity Designer, or tap into our experts for tailored support. Elevate your targeting by building custom audience segments in one unified UI.
Expansive Places data or the ability to bring your own
Take advantage of Foursquare’s best-in-class POI data, upload your own lat/long coordinates or polygon datasets, or use a combination of both for precise programmatic targeting.
Privacy-focused geotargeting solution
Put privacy first with Proximity: a privacy-by-design solution enabling marketers to reach consumers without PII or data sharing. We responsibly collect and use location data, hold partners accountable, and lead in advocacy.
ROI
Decrease in customer Cost-Per-Action (CPA)
Greater scale
Higher incremental revenue
Proximity in action
Personalized path-to-purchase influence
Reach consumers in the ideal buying mindset with personalized advertising as they engage in activities before or after visiting your store.
Competitive conquesting
Target consumers who are currently visiting competitive locations with enticing offers to win over market share.
Event-based advertising
Strengthen brand recall by amplifying ad exposure to consumers during in-person events, ensuring your brand stays top-of-mind through frequent and strategically timed interactions.
Delivery & trade area targeting
Connect with consumers within a meaningful service polygon, such as delivery zones or trade areas, through targeted promotions and localized offers.
Planning your holiday campaigns? We’ve got you covered.
Tap into 2025 holiday shopping trends, foot traffic insights, and actionable real-time targeting and measurement strategies to maximize holiday ad spend.
See how it works
Your preferred partners are also ours
Enjoy turnkey activation to reach customers at the speed of programmatic.
We have deep integrations everywhere you buy.
Proximity unlocked
How it works
Proximity directly connects to your programmatic advertising platforms, where they will validate users within the geofence boundaries by matching impression lat/longs to the geofence lat/longs before serving an ad.
Who it’s for
Marketers amongst brands and agencies use Proximity to build custom polygon or point-radius geofences across industries – including retail, dining, travel, and more – capturing their target audience at key moments of receptivity.
Why it matters
Geo-targeting tools like Proximity are essential for maximizing ROAS and minimizing waste. In fact, 90% of marketers saw higher sales and 84% reported increased engagement with location-based marketing.
Leader in location-based marketing
CB Insights, a trusted source of technology market intelligence, recognized Foursquare as the leader in the Location-Based Marketing industry.
Real-world results
Conquering competition to increase Jack in the Box foot traffic
8.8%
lift in foot traffic using FSQ Audience & Proximity
“We are thrilled with the results from this campaign and felt that DOOH drove traffic into our locations during a key time period, plus helped us reach key sales objectives.” – Jamie Ogus Senior Regional Marketing Manager, Jack in the Box
Real-time geotargeting to boost brand awareness at NFL stadiums
18%
lift in purchase intent
Anheuser-Busch InBev used Foursquare Proximity to connect with fans at NFL stadiums during games. They delivered millions of mobile ads promoting Bon & Viv beverages, achieving measurable increases in brand recall, ad recall, and purchase intent.
FAQs
How does Foursquare Proximity work to deliver real-time location-based messaging?
Foursquare Proximity helps marketers deliver real-time, location-based messaging using our robust Places dataset and advanced geofencing technology. Our platform allows brands to create custom geofences—whether circular or polygonal—around specific venues or areas. By integrating with programmatic advertising platforms, we ensure ads reach users only when they enter these geofenced locations, making messaging highly relevant and timely.
For example, Anheuser-Busch InBev used Foursquare Proximity to engage NFL fans during games by serving location-based ads promoting their Bon & Viv beverages. This campaign resulted in an 18% lift in purchase intent, proving how effective real-time geotargeting can be at increasing brand awareness and consumer engagement.
Our platform also offers granular targeting options, letting marketers build geofences based on categories, chains, and local areas. With access to over 100 million global points of interest, brands can tailor campaigns to specific consumer behaviors and visit patterns, maximizing return on ad spend and reducing wasted impressions.
Foursquare Proximity empowers marketers to connect with consumers at the right place and right time through timely, contextually relevant messages, driving meaningful business results.
What types of campaigns or use cases are best suited for Foursquare Proximity?
Foursquare Proximity is particularly effective for campaigns that require real-time, location-based engagement. Some key use cases include: retail promotions, competitive conquesting, event marketing, quick-service restaurants (QSRs), and local awareness campaigns.
Jack in the Box achieved an 8.8% increase in foot traffic by combining Foursquare Audience and Proximity for a dynamic out-of-home (DOOH) campaign. This success highlights how integrating location intelligence with physical advertising can drive measurable results.
Foursquare Proximity is a powerful tool for delivering timely, contextually relevant messages to consumers, enhancing engagement, and driving measurable business outcomes across various industries.
Can Foursquare Proximity be integrated with other marketing platforms and channels?
Foursquare Proximity is designed to seamlessly integrate with a wide range of marketing platforms and channels to maximize campaign reach and effectiveness. We work closely with over 100 leading publishing partners and agencies, including major Demand-Side Platforms (DSPs) like The Trade Desk, MediaMath, and Google’s Display & Video 360. This extensive partner ecosystem allows advertisers to activate precise geofenced audiences across programmatic, mobile, digital out-of-home (DOOH), and more.
By integrating with these platforms, Foursquare Proximity lets marketers deliver real-time, location-based messages at scale while maintaining granular targeting control. Whether you’re running cross-channel campaigns or focusing on a single channel, our integrations ensure your ads reach consumers at the right place and time.
Additionally, our partners benefit from access to Foursquare’s rich Places data and advanced audience segments, enabling highly relevant targeting that drives better engagement and ROI.
In summary, Foursquare Proximity’s robust integrations with top marketing platforms and trusted agency partners empower brands to execute sophisticated, multi-channel location-based campaigns with ease and precision.
Get started with Foursquare Proximity
Reach consumers when they’re most likely to engage using real-time geotargeting.