Guide

Q2 2026 Location-Based Targeting Guide: Connect with High-Intent Consumers

  • Foursquare
  • January 26, 2026

Deliver more personalized, relevant campaigns with custom targeting segments that scale to meet your KPIs and adapt to real-world consumer behavior.

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This quarter brings a mix of staple cultural moments and highly anticipated events that only come around every so often, creating a more engaged consumer base with strong intent to spend. At the same time, behavior continues to shift — sometimes in unexpected ways — which is why location-based targeting is essential for adapting your strategy in real time.

Inside the guide, you’ll find actionable foot traffic trends paired with a wide range of customizable, real-time targeting segments and audience strategies designed for key Q2 moments, including:

  • 🌷 Easter & Spring Travel
  • 🏀 NBA Playoffs
  • 🎡 Coachella
  • 🧽 Spring Cleaning
  • 💝 Mother’s & Father’s Day
  • 🇺🇸 Memorial Day
  • 💍 Wedding Season
  • 🎓 Graduation Season
  • ☀️ Summer Kickoff
  • ⚽ World Cup
  • …and more!

Download the guide above and reach out to our team for tailored support building custom strategies that align with your campaign goals.

Learn more about Foursquare Targeting in our complete guide.