The Challenge
Linear TV is a major investment for this QSR brand, but with most spend committed during upfronts, measurement was limited. Decisions were based on historical analysis, not real-time performance.
The Solution
Connecting Linear TV to real-world outcomes by deploying Foursquare Attribution.
- Link ad exposure to store visits
- Measure Behavioral Lift (BVR), Incremental Visits, and Visits
- Compare Linear performance consistently across channels
- Validate whether campaigns drove incremental foot traffic
The Results
1.32%
Behavioral Lift
3.4M+
Incremental Store Visits
58.9M
Total Attributed Store Visits
Audience Insights
80% of visits came from loyal, high-value consumers
High Cohort CVR: 7.35% (strongest conversion group)
Ages 18–34 delivered the highest conversion rates (~2% CVR)
.
Linear TV not only drove traffic, it activated high-intent and loyal audiences.
The Impact
With Foursquare Attribution, the brand can now:
- Validate upfront investments with real-world outcomes
- Benchmark Linear TV against other channels
- Identify which audiences and networks drive performance
- Make more informed decisions for future upfront buys
