Challenge:
One of the nation’s leading Quick Service Restaurants was looking to make an immediate impact in a down market with a Limited-Time Offer, featuring both discounts as well as new menu items.
Solution:
To reach consumers in real time and encourage trips, the brand partnered with GasBuddy to deliver ads encouraging users to visit nearby restaurant locations. To validate the campaign’s impact, Foursquare Attribution was deployed to measure both CPSVs and behavioral lift.
Results:
4M
Consumers Reached
|
35%
Behavioral Visit Lift
2M
Visits
|
0.32$
Avg. Basket Size
In short – impressive. Foursquare Attribution confirmed a highly efficient CPSV as well as positive behavioral lift in visitation, demonstrating the value of proximity media in driving results.
