Challenge:
In a highly competitive QSR market, brands faced the challenge of driving new customers to physical store locations as cost-efficiently as possible.
Solution:
Reddit delivered a cost-efficient solution that attracted diners at scale, turning a common industry challenge into a measurable growth opportunity. By partnering with Foursquare, Reddit was able to provide QSR brands with accurate and trustworthy campaign measurement results.
Results:
Visit lift
Cost per Store Visit
Cost per Incremental Visit
Reddit exceeded expectations on both cost per store visit (104% lower than Foursquare’s National QSR Benchmark of $0.16) and cost per incremental visit (8.45% lower than Foursquare’s National QSR Benchmark of ($0.71,) highlighting strong efficiency and ROI. These results demonstrate how QSR brands can use Reddit to turn marketing goals into measurable growth.
